In today’s digital age, translating your website can boost the success of your website in attracting potential customers, which is crucial. Many customers use your website as their first point of contact with your business, so creating a positive impression and building a lasting relationship with them is essential.
Read further to learn the top 5 benefits of having a multilingual website.
1. Reaching a larger audience
Expanding your audience can be achieved by translating your website. Only 25% of internet users are native English speakers, highlighting the need to reach new international customer segments.
Furthermore, it’s vital to consider languages widely spoken in your domestic market. For instance, Spanish is the second most spoken language in the USA, with 41 million native speakers and 12 million bilingual speakers. Thus, translating your website to cater to domestic and international audiences will increase traffic and sales.
2. Reducing Bounce and Improving Conversion Rates
Having multiple language options on your website means that visitors who visit your site are less likely to exit immediately because their preferred language is unavailable. CSA Research found that 72.1% of consumers spend most or all of their time on websites in their language. This will reduce the bounce rate on your site and will have the opposite effect on your conversion rate, which will increase.
Consumers feel more confident buying on a website where they understand all steps in the purchasing process. CSA studies support this and show that 72.4% of consumers said they would be more likely to buy a product with information in their language
3. International SEO
Have you ever considered international SEO? This is a crucial consideration for any of you who wish to achieve global growth.
It comes down to doing everything you would typically do for domestic SEO in your native language to any additional languages you add to your site. You’ll also need to follow specific multilingual SEO requirements so that search engine bots can properly crawl through your website structure to optimize your ranking.
While this may seem like a complex task, luckily, some translation solutions optimized for international SEO take the hassle out of what could otherwise be a tricky process.
4. Customer Focused
Translating your website into multiple languages is another sign to your customers that you care about their needs and are prepared to make their user experience seamless.
Consumers appreciate when their needs are acknowledged, translating into a higher sales volume and more profits.
5. Gain a Competitive Edge
In an increasingly competitive environment, having a multilingual website could be the difference that distinguishes you from other competitors in the industry.
By allowing you to target new audiences and reach more potential customers, a multilingual website can help you to stand out in a crowded market and increase your competitiveness. This can be especially useful if you compete with other businesses or organizations only available in one language.
6. Improve Your Brand Exposure
A brand’s first impression is crucial for success. There are various ways audiences worldwide discover brands, including websites, social media, videos, articles, eBooks, white papers, and more. Brands prioritizing language accessibility for their digital content can distinguish themselves from the competition. This is especially significant if competing against brands that don’t prioritize language accessibility.
You can quickly establish a reputation for your brand by targeting specific language groups. Additionally, making your brand language accessible can boost international recognition, enhancing people’s perception of your abilities and increasing their confidence in your offerings.
7. Translating Content is Cost Effective
If you’re a digital content creator, you’ve already done much of the work needed to create original digital content. When you approach a language service company, they translate your existing content to be tailored to new language-speaking audiences. This cost-effective approach can help you get more value from your content efforts and budget.
Language translation is an investment, and various ways to measure its return on investment exist. For example, you can track metrics such as the revenue generated from marketing campaigns, lead acquisition from digital content in different languages, lead conversion to customers, and customer satisfaction surveys. Considering the potential losses from not investing in professional translation is essential when deciding whether to pursue it.
In conclusion, the benefits of having a multilingual website are numerous and can help businesses and organizations to reach new audiences, improve user experience, enhance credibility, and increase competitiveness.
Whether you want to expand your business to new markets, attract international customers, or improve the user experience for visitors to your site, a multilingual website can be an effective tool for achieving these goals.
We recommend you check Linguise, a translation tool that is both inexpensive and powerful that uses Google Neural Network to translate content almost as well as professionals do it at a fraction of the cost.