We all know that Elon Musk is an absolute genius with more incredible ideas than most people can care to remember. In a recent interview with Joe Rogan, Musk stated that this was almost like a curse in a sense that he has so many useful ideas that he often struggles to focus on one project.

It may look like whatever the idea Elon Musk implements is going to become a success. He is a successful entrepreneur, innovator, and one of the richest people in the world with a net worth around $79.4 billion. Actually, he’s in the top 10 world’s wealthiest people as Tesla has boomed during the covid-19 pandemic.

On the other hand, we also know that the South African entrepreneur has failed on multiple occasions and many of these failures have involved very controversial circumstances. However, through all the adversity and against all the odds, Elon Musk always seems to come out on top.

For this reason, I wanted to talk about these failures and illustrate how Elon consistently overcomes the most devastating blows and uses these experiences to take his companies to even greater heights.

For an entrepreneur, overcoming a crisis can determine your success or failure. At Pressfarm, we help companies define the right narrative in the media and press by which their companies will be known – either to improve their credibility or resolve a PR crisis. If you are an entrepreneur wondering how to improve your company’s publicity, get in touch with us for help in crafting and distributing your press releases, email pitching journalists for media campaigns, press kit development and message branding. Learn why we are good at what we do from our customer success stories.

Here are the failures of Elon Musk and how he overcame them:

1. Rejection from Netscape and Ousted at ZIP2

When Elon first started out, he unsuccessfully applied to a number of emerging tech companies including Netscape. In light of these rejections, he founded a searchable business directory called Zip2 which was essentially an online version of a telephone book.

It may seem like a very simple idea now but this was revolutionary at a time when the use of computers was still very small. Unfortunately, Zip2 struggled in the early years and most investors had no interest in funding the idea.

Later, Musk wrote the code for a mapping project which essentially enabled him to combine the two ideas. The company staff lived on premises to cut down on costs.

Anyway, Zip2 eventually received some much-needed investment in 1996 but incredibly, Elon Musk was ousted as the CEO of the company and given a much smaller role. However, he did manage to help remove a later CEO, Richard Sorkin, when he did not agree with is vision or principles for the company.

After considerable success, the entrepreneur decided to move on and work on a brand-new concept that would be the beginning of what we now know as PayPal.

What Startups and Entrepreneurs Can Learn from this Failure:

Elon Musk has remained determined throughout his career in spite of the knock backs. When faced with obstacles, he never quit and always held on to his beliefs or started his own projects at the very least. Either way, his resilience and unwavering belief is a large part of the reason why Elon Musk is so successful to this day.

2. Paypal Was Initially Voted ‘the Worst Business Concept of the Year’ 

Believe it or not, PayPal was voted the worst business idea of the year in 1999 when it was released as a security software for the PalmPilot and other handheld devices. However, Musk and co-founder Max Levchin started to focus on creating an online wallet which started to gain traction.

In fact, when users began emailing the company, it was clear that this wallet was being used to facilitate eBay auctions, so they decided to scrap the original idea and proceeded with an electronic wallet. Eventually, PayPal got funding to develop this concept and in 2002 the company went public.

What Startups and Entrepreneurs Can Learn from this Failure:

Most startups fail for the fact that they fail to recognize the pain point of their target market. In other words, they pursue ideas and concepts that were doomed to fail before they even began.

Elon Musk has always adjusted when necessary and sought to create a product that provides a clear solution to the end user. It sounds straightforward of course but too many startups allow their obsession with a particular product idea to blind them from the truth about the market.

3. Tesla Was Failing Hard Before It Became Profitable

Many experts in the auto industry were very vocal about their disdain for Tesla when it first arrived on the scene. According to these individuals, the electric car was a non-starter certain to fail.

In 2008, it looked likely that these predictions would come true as Tesla stood on the brink of collapse due to insufficient finances. Musk was in the midst of producing the Model S at the time. Incredibly, he decided to go bankrupt and used his personal wealth to keep the company going.

This wealth consisted of the money ($35 million) he earned from the sale of PayPal. Just two years later Elon was officially broke. Thankfully, personal loans from friends enabled the entrepreneur to survive. After a short period, Tesla became Uber profitable. During this time, Musk and his staff also put in immense shifts and resorted to sleeping on the factory floor.

What Startups and Entrepreneurs Can Learn from this Failure:

Tesla is now one of the most successful producers of electric cars but none of this would exist only for the sheer perseverance that Musk has demonstrated. What’s more, it was his belief that enabled this in the first place which really suggests that working on a personal passion is arguably the most powerful driving force that any business can obtain.

4. Everyone Expected SpaceX to Fail

It took a whopping sixteen months for Space X to prove that it was possible to land a rocket on one of the recovery drone ships. It’s true, the first attempt was rather successful with the accuracy of this rocket shocking most experts, but progress was slow and many still doubted the legitimacy of the company.

However, in mid 2016, Space X successfully landed three of these rockets in succession but disaster struck that same year when they tried to replicate this achievement four times instead of three. It was a huge blow for Musk and Space X with the media taking quite a cut-throat approach to the story.

While it was fully expected that Space X would slow down proceedings, Musk insisted that they must move forward and make good use of the important data that was gathered during this failure. In a recent interview, he also stated that space exploration is a very dangerous business and for those involved, they already know that ‘sending people to Mars’ will always be associated with fatal risks.

What Startups and Entrepreneurs Can Learn from this Failure:

Through this immense failure at Space X, we can see that Elon Musk is a maverick and nonconformist. In other words, he takes an independent stand apart from his peers and uses free-thinking to produce the necessary results for success.

5. Elon’s Complicated Personal Life and Finances 

Finally, we cannot ignore that Musk is a controversial character and one who has experienced some very adverse situations in terms of his personal life. After all, he went through a very public and long divorce process with his previous wife and stated that this period was consumed by deep depression.

As if that wasn’t enough, when the 2008 recession depleted the profitability of Space X and Tesla, Elon was almost broke again and facing a decision to axe one of these two companies.

In the end, Elon decided to split any remaining funds between the two companies and later that year, he received word that NASA were committing $6 billion to Space X. Needless to say, both companies survived the storm and Elon even married again just a few years later.

What Startups and Entrepreneurs Can Learn from this Failure:

Whatever you think about Elon Musk, he continues to demonstrate a relentless will to succeed. In spite of the uncertainty and doubt, he makes bold decisions and commits to them fully, right until the very end.

Conclusion

It’s true, despite his many failures, Elon Musk is not only a genius but also an incredibly motivated individual with a burning desire to succeed. Although Tesla and Space X look certain to enjoy a successful future, it’s testament to his character that we simply cannot doubt or image what the South African will do next!

One thing we cannot just pass over is the media’s ability to run with your failures as an entrepreneur. They will run that news without any fear or favor taking Musk’s failures as an example. However, as an upcoming entrepreneur, never fear. Because they will run with your successes too when you eventually make it. Either way, if your company is going through a publicity crisis or would like to define your messaging through a PR campaign, check out Pressfarm’s startup-focused packages to help you out.

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