When approaching journalists to feature their startup, startup founders struggle a lot with how to approach the journalist. After all, most journalists receive a lot of pitches from hundreds of brands daily. To stand out from the crowd, you need to approach your pitch very differently. The best way is to understand what your story angles are and what way you will use to get a journalist interested.
Sometimes your startup might not be so world-changing, but your recent milestone could be. Sometimes it might not be promising a quantum computer but it’s helping solve flooding problems around the world. To get journalists interested in your startup, share the story using the following story angles;
1. A personal story
When preparing to approach a journalist whether by cold email or face-to-face interaction, choosing to share a more personal story can give you the upper hand from the beginning. Journalists love stories that can capture the minds of their readers. However, personal stories have to be real or people will see through the lies. For startup founders, the story about how you built your business from nothing can be very personal, but again to most journalists, very moving. That is why in the most recent times, personal stories by founders about how they started their companies with just $100 in their garages have become so common and yet, every similar story is still as moving as the first.
2. A new feature you’ve launched
New product features can at times be very big news. To gain maximum exposure from such news, it would be important to ensure the feature you’re launching isn’t just one of those features every competitor of yours has. It should be something unique. You don’t have to reinvent the wheel. Sometimes all you have to do is improve an existing feature in the market and launch it within your app or service. Journalists clamour for such news because they are looking for new and exclusive feature launches.
3. A milestone you have recently passed
Milestone stories can be very captivating. If you have managed to sign up a million users on your platform in the space of 6 months, that would be quite a story. The effect would trickle to other companies wanting you to document how you did it. Any journalist would be interested in knowing how the target was set, and how it was achieved. If you have managed to gain a thousand users in a week or two, there would be a journalist willing to know how you did it.
4. A story reflecting your company’s stance societal issues
Do your story angles promise to impact water shortage in dry areas around the world? Or do you have a better method of fighting cancer? Such societal problems need solutions and if your company has a concrete and proven way to help with these issues, the better it is for the world to hear about it.
5. A valuable resource that needs publicizing
If your company has recently done some incredible research about anything impressive, find a journalist to share the story with. People and companies love data, especially data based on facts. The research must be helping to answer very intriguing questions. You must also make clear your research methods, and if questionnaires involved, attach them in the report. Journalists would love such a story for the important questions it set out to answer and how it answered them.
6. A ground-breaking product
Do you have a product that you believe will change a particular industry forever? Getting published by a journalist shouldn’t be too hard. Take for example Uber, which has changed the taxi world. Another example would be Airbnb which has disrupted the hotel industry. Such story angles are captivating and will push your startup to heights of publicity you have never seen before. However, don’t claim your product is disruptive or ground-breaking if it’s just another copy of what the market is doing because no journalist will pick your story up.
Do you need help capturing media attention for your brand? Backed by a team of PR specialists, expert writers and creative designers, Pressfarm can help you do that. The team at Pressfarm is skilled at developing professional press releases, compelling guest posts and creative media kits, all of which can help you make a splash in your industry.
In addition to creating this quality content for your brand, Pressfarm’s content distribution strategy is designed to help you put your news in front of the right eyes. By submitting your content to the right media outlets and startup directories, Pressfarm can boost your online visibility and ensure your brand features in relevant search results across different search engines. Additionally, Pressfarm’s media database of over 1 million contacts is designed to help you to keep doing media outreach for your brand for up to one year after you sign up.
If publicity is what you need for your brand, then Pressfarm is the right way to go.