Have you launched a new business venture? You have chosen a brand name after a lot of forethought and designed an appealing logo for it. You’ve spent considerable time crafting a solid business plan and validating your idea. All good! Now you want to grow your customer base and get a stable return on investment by penetrating your target market. If so, you must spend some time, money and energy promoting your company to tell prospective customers about your offerings and build a solid client base.
You may be busy getting your company off the ground and perfecting your products and services. But if you do not dedicate some effort to marketing your company, it will not be long before you run out of business altogether.
Here are some proven strategies you can employ to help get your company in front of maximum eyeballs.
Leverage social media
There are almost 4 billion active social media users today around the world. That means that whatever your target audience is, they are likely to be present on social media. Solidifying your social media presence provides you with an invaluable opportunity and numerous ways to spread the word about your business across a wide range of users. What’s more, you can do this in a relatively short time and effortless manner.
Create profiles on the major social media platforms to enable your target audience to connect with you and engage with your business. You do not have to be active on every platform; target those that are the right fit for your business or industry. Do a bit of research to determine what platforms your audience uses the most and which ones best fit your products. For example, if you are a food business, Facebook and Instagram would be your best bet to market yourself.
Post quality visual content to grab users’ attention, and use relevant hashtags to bring your posts in front of the most eyes. Make sure you engage with other users in your industry by following them and commenting on their posts. You can even reach out to popular social media influencers and ask them to help you expand your presence by reviewing a product or mentioning you in their post.
Email marketing
The cornerstone of any digital marketing strategy, emails are a very cost-effective way for marketing departments to promote their businesses. Email marketing enables you to nurture relationships with potential customers over time and put them in a funnel to keep them connected with your brand.
Build your subscriber list by acquiring the email addresses of those recipients who are likely to engage with your emails and potentially convert into your buyers. Once you’ve built a solid email list, provide a stellar welcome message to introduce the new leads to your brand.
Now, instead of spamming their inbox by sending out emails indiscriminately, send out weekly or monthly newsletters with quality content that will entice them to further engage with your brand and take action. Send promotional emails with sales and discount offers, and updates about your products or services. Include company announcements to get the best chance to convert your leads into your customers down the line. There is various email marketing software you can utilize to conduct a successful email marketing campaign.
A cloud-based email marketing software will enable you to send more emails in less time. Use powerful analytics tools, and save and retrieve your data easily via cloud email archiving. You may also outsource your cloud platform and use managed cloud services to ensure smooth operations for your cloud infrastructure. This kind of service will help you reduce costs and deal with security challenges more efficiently. It will also free up your teams from an array of responsibilities, enabling them to focus on more complex tasks and core business activities to drive new outcomes.
Paid advertising
Online advertising techniques like pay-per-click advertising are one of the most surefire ways to expand your brand awareness by reaching a highly targeted audience that is likely to do business with you. A well-designed PPC campaign will enable you to reach prospects by putting your message in front of users who are actively and specifically seeking out products and services similar to those you offer. This makes it a highly effective technique to bring interested visitors to your site and drive sales at a low cost.
Some of the most popular paid advertising methods include Google Ads and Facebook Ads. However, to get the most out of your PPC advertising campaign, you must follow a set of best practices, such as targeting the right keywords.
Create engaging content
Creating blogs is one of the most cost-effective ways to boost your organic traffic and pull audiences to your digital storefront. Users love consuming blog content online, and we are sure that your niche is not exempt. Therefore, you must tap into that demand by creating engaging content that attracts your target audience to your business.
Search engines like Google love original and valuable content. Creating informative blog posts and articles that are relevant to your industry can boost your search engine optimization and help your rank higher. This will ultimately help drive organic traffic to your business website.
Networking
While we live in a predominantly digital world, promoting your business with offline channels like networking is also a highly effective way to ramp up your business. When was the last time you attended a conference or a local industry event? To spread the word about your company quickly, you must get out and network to forge meaningful relationships with people.
Networking with industry peers is an excellent way to meet like-minded peers, and it can put you in the mix to gain referrals. These personal and professional connections that you create can be leveraged to expand your business exponentially. This could take the form of going to business events, joining a co-worker’s space, or participating in community events. These high-impact activities are a great way to showcase your brand to new audiences and spread the word about your company in a meaningful way.
To conclude, we hope these low investment methods have given you a better sense of how to generate some buzz for your business. While this is by no means an exhaustive list, these tips will be sure to help you get the ball rolling.
It is important to note there is no single guaranteed strategy to spread the word about your business. It involves a lot of trial and error, but this list is good enough to get you started. Good luck!