Did you know that the first five organic results on Google receive 67.60% of all the clicks? This is just one of many important reasons why you should be investing time and resources into your SEO strategy.
If you’re not sure where to start, you’ve come to the right place. Check out these top SEO best practices to get your site ranking and boost your organic traffic.
Develop a Content Strategy Based on Keyword Research
Rather than producing content that you think your target audience wants to see, do proper keyword research to find out what they really want to see. Keyword research helps you align your content with what your audience is looking for and helps you develop the content to match search intent.
Look for keywords in your niche that are low difficulty and have a decent keyword search volume — these are the low-hanging fruit. Make use of tools such as SurferSEO, Ahrefs, and Semrush to conduct your research.
Write Strong Meta Descriptions and Meta Titles
The meta title and description are the first things that people see when your page pops up in the search engine results. These should be as descriptive, enticing, and clickable as possible. Ensure that you use your target keyword at the beginning of the title and description.
Furthermore, check that both are the correct length so that the entirety is displayed in preview windows. Meta titles should be between 50 to 60 characters. Meta descriptions should be 155 to 160 characters. Write a description that explains the meat of the page and encourages people to want to open it.
Make Use of Internal Links
Internal linking defines the architecture of your site and is one of the most important, and often overlooked, SEO strategies. Search engine crawlers use internal links to understand your site’s content and authority.
In addition to building external links, you should always have at least four internal links on every page, linking to relevant content on descriptive and keyword-rich anchor text.
Even more important is linking to a new piece of content from relevant, well-performing pieces to increase traffic and improve website visibility.
Optimize Pages for Mobile
Search engine marketing needs to include optimizing pages for mobile. Most internet searches take place on mobile. So it’s important that the user experience on mobile is just as good, if not better than it is on desktop.
Ensure that UI/UX features, images, CTAs, and general formatting are fit for mobile. Your site looking good on mobile not only improves page rankings but is very important for user experience.
Get Started With These SEO Best Practices
These SEO best practices are important guidelines more than they are SEO trends. If you get these right, your SEO strategy will be robust for years to come. Make use of SEO tools and put your user first when making decisions and employing these practices.
Interested in learning more marketing tricks and tips? Our site is packed with informative content — keep exploring for more.