Traditional media outlets are centralized, allowing for the concentration of ownership and power. Granting a few people power over and control of one media outlet results in freedom of speech being curtailed. Ultimately, this reduces the diversity of voices and opinions that are showcased in that particular media outlet.

As more and more people opt for decentralized platforms in all industries, the media industry is also recognizing the strengths of decentralized media outlets. After all, decentralization in the media has helped to take power away from the few and give a voice to the voiceless.

Disadvantages of centralized media outlets

Bias and polarization – information bubbles

In a news system where a few powers that be determine what stories are newsworthy enough to publish, it’s easy to prioritize specific opinions to the detriment of opposing opinions. This can easily result in information bubbles that appeal to a specific type of person with a specific set of values. As a result, when someone with different values shows up, it’s easy to alienate them. What’s more, by exposing your audience to a one-sided perspective all the time, you can create a population that is closed-minded to different opinions or people with different values. While it may seem like an exaggeration, over time this results in the kind of bias and polarization that divides nations and causes political unrest.

Users are the product

In a centralized media outlet, since a few people are in control of many consumers, they can do whatever they want with user data. This often results in situations where a media outlet collects personal data and sells it to advertisers without answering to anyone. For this reason, it’s no surprise that consumers are frequently hesitant to sign up to a centralized media outlet.

Low security

 Centralization of media outlets often comes with low security. This makes it very easy for hackers to steal whatever data they want. You could spend years building treasure troves of information only to have it disappear in one fell swoop, simply because the security of your platform was compromised.

Advantages of decentralization for media outlets

Media outlets are designed to support freedom of speech, but the existence of centralization in a media outlet curtails these very freedoms. In a decentralized media outlet, the sources of news stories are rewarded based on the audience’s collective perception of their news stories. This is different from what happens in a traditional media outlet, where the powers that be determine what stories are newsworthy enough to be published. By creating a system where the collective perception of news stories determines their worth, decentralized media outlets offer a platform for stories that truly matter to the public. The publication of such news stories ensures that significant information and important news stories are preserved for use in the future.

Why you should use Save History’s decentralized media outlet

Save History is the world’s first Blockchain created to store the past and use data in the future. The Save History ecosystem runs on a utility token – Save History Token (SHT). SHT is used to run the Blockchain technology, store information, pay for decentralized media and news subscriptions, and issue NFT books. The native token also grants users access to the bottled-mail or notary services at Save History. As Save History’s audience grows along with the services they offer, the SHT token will also increase in value.

Additionally, the Save History project has successfully passed the KYC verification process as well as their smart contract audit.

Since there are billions of pieces of content created around the world constantly, it is becoming increasingly difficult to know where the source is, what information reflects the reality of what is actually going on, who creates news and who creates propaganda. The SHT token is the first project that keeps that in mind and created for future generations that helps to distinguish between different sources of information and saves significant data for use in the future. The project creates a new history vector called an exceptional truth.

For more information on the SHT token, click here.