PR Outreach Packages

Press coverage is essential for a startup trying to build its profile.

However, without the right experience and contacts, it’s easy to spend a lot of money and achieve nothing.

Effective press coverage requires four things

The Story

The Storyteller

The Publication

The Journalist

“This is one of my favorite tool to find journalists to write about your startup.”

Ionut Danifeld

- Co-Founder at Point Shout

What’s the process for our PR outreach services?


Kickoff Call:

Each client relationship starts with a kickoff call.

• We gather information about your company, products, and services, storylines, pitch angles, and objectives.

Media Plan:

Next, we develop a media plan.

•Our plan outlines your story angles, media outlets and a customized brand brief.

•Our brief covers the key features of your company and its products/services (plus any photos and videos) specifically written for the news media.

News Release:

Our team writes any news releases or media advisories your campaign needs.

Pitch:

Depending on the plan you’ve chosen, we now pitch the agreed media verticals to an extensive list of media contacts and manage all follow-up and correspondence on your behalf.

Coverage / Reporting:

As coverage is secured and published, we’ll send it to your team in real-time.

At the end of the month, we’ll compile all secured and published coverage in a report, with an update on our focus for the upcoming month.

Campaign Package ($279 / One-time)


For self starters who want to manage own PR

Campaign Package includes up to 200 contacts per month from our database of over 50,000 journalists, bloggers and media influencers for 12 months.  

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  • Pressfarm manually submits your startup to a curated list of 50+ websites, directories, communities, and review sites. See Our Directories Page
  • Featured story on your startup (via pressfarm blog) shared with our 200,000+ social media followers.
  • This package includes email templates and best practices for do-it-yourself PR.
  • Priority email support.

Power Package ($498 / month)


For Small Startups or Companies

The Power Package is perfect for small startups or companies with a single campaign who want a PR expert. 

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It includes the creation of any needed news release & corresponding media kit (backgrounders, brand brief and client’s photos/images/videos), and our team will pitch directly to journalists, bloggers and media influencers.

  • With this package, we’ll pitch two different media verticals. We’ll give our recommendations, but you have the final say. Examples include: Consumer tech, SaaS, travel, fashion or AI/Machine Learning. While the number of journalists in a given vertical varies, this could range up to 200 contacts.
  • This package includes 2 account strategy calls a month and unlimited email/Slack correspondence.

Premium Package ($998 / month)


For Large Companies

For larger companies preparing for a big product launch or with multiple stories to pitch, who need industry-leading thought leadership pieces. 

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  • Creation of news releases, a corresponding media kit, and pitching.
    • Kit includes backgrounders, a brand brief, and photos/images/videos.
  • Delivery and pitching of five media verticals that go directly to journalists, bloggers and media influencers.
    • Examples include consumer tech, SaaS, travel, fashion and AI/Machine Learning.
    • Journalists in a given vertical vary, but could be up to 1,000.
  • Weekly account strategy calls and unlimited email/Slack correspondence.

 

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