PR Outreach Packages

Press coverage is essential for a startup trying to build its profile.

However, without the right experience and contacts, it’s easy to spend a lot of money and achieve nothing.

See Our PR Packages

Effective press coverage requires four things

The Story

The Storyteller

The Publication

The Journalist

“This is one of my favorite tool to find journalists to write about your startup.”

Ionut Danifeld

- Co-Founder at Point Shout

What’s the process for our PR outreach services?

Kickoff Call:

Each client relationship starts with a kickoff call.

• We gather information about your company, products, and services, storylines, pitch angles, and objectives.

Media Plan:

Next, we develop a media plan.

•Our plan outlines your story angles, media outlets and a customized brand brief.

•Our brief covers the key features of your company and its products/services (plus any photos and videos) specifically written for the news media.

News Release:

Our team writes any news releases or media advisories your campaign needs.

Pitch:

Depending on the plan you’ve chosen, we now pitch the agreed media verticals to an extensive list of media contacts and manage all follow-up and correspondence on your behalf.

Coverage / Reporting:

As coverage is secured and published, we’ll send it to your team in real-time.

At the end of the month, we’ll compile all secured and published coverage in a report, with an update on our focus for the upcoming month.

Campaign Package ($279 / One-time)

For self starters who want to manage own PR

Campaign Package includes up to 200 contacts per month from our database of over 50,000 journalists, bloggers and media influencers for 12 months.

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Pressfarm manually submits your startup to a curated list of 50+ websites, directories, communities, and review sites. See Our Directories Page
Featured story on your startup (via pressfarm blog) shared with our 200,000+ social media followers.
This package includes email templates and best practices for do-it-yourself PR.
Priority email support.

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Power Package ($498 / month)

For Small Startups or Companies

The Power Package is perfect for small startups or companies with a single campaign who want a PR expert.

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It includes the creation of any needed news release & corresponding media kit (backgrounders, brand brief and client’s photos/images/videos), and our team will pitch directly to journalists, bloggers and media influencers.

With this package, we’ll pitch two different media verticals. We’ll give our recommendations, but you have the final say. Examples include: Consumer tech, SaaS, travel, fashion or AI/Machine Learning. While the number of journalists in a given vertical varies, this could range up to 200 contacts.
This package includes 2 account strategy calls a month and unlimited email/Slack correspondence.

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Premium Package ($998 / month)

For Large Companies

For larger companies preparing for a big product launch or with multiple stories to pitch, who need industry-leading thought leadership pieces.

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Creation of news releases, a corresponding media kit, and pitching.
- Kit includes backgrounders, a brand brief, and photos/images/videos.
Delivery and pitching of five media verticals that go directly to journalists, bloggers and media influencers.
- Examples include consumer tech, SaaS, travel, fashion and AI/Machine Learning.
- Journalists in a given vertical vary, but could be up to 1,000.

Weekly account strategy calls and unlimited email/Slack correspondence.

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1. Full Name
2. Email Address
3. Twitter handle
4. LinkedIn profile link
5. Short bio
6. The Niche(s) you cover
7. Industry keywords by which our users can search for you - usually related to your niche(s) (e.g Apple news, health, education technology, etc)

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• Startup review and ranking sites.
• Startup focused blogs and communities.
Each site is curated for important metrics, including• Quality Backlinks.
• Established review process.
• Startup Relevance.
• Freshness. "}}, {"@type": "Question","name": "Where do you submit my startup?","acceptedAnswer": {"@type": "Answer","text": "We submit your company to directories that fit its profile.There are hundreds of directories available for submitting startups.However, we curate high-quality directories and exclusively submit your company to directories that match the profile we generate for it, from the questionnaire we send you after signup. "}}, {"@type": "Question","name": "Why should I use Pressfarm as my PR agency?","acceptedAnswer": {"@type": "Answer","text": "Most agencies charge high fees for little results. We’re different.We hit the ground running and waste no time creating your PR strategy and building out a media relations plan.We aren’t held back by corporate bureaucracy or over-complicated processes.We have the relationships, the experience and understanding of the news industry to help you raise awareness of your company.
Which PR agency package should "}}, {"@type": "Question","name": "Which PR agency package should I choose?","acceptedAnswer": {"@type": "Answer","text": "Every client is unique.However, we can make a couple of recommendations:• Small startups with a single story to pitch will probably find the Power Pack is the most cost-effective option.
• A larger company with a big product launch or multiple storylines to pitch - and which therefore needs significant press interest - will usually find the Premium Pack is the best fit. "}}, {"@type": "Question","name": "How do you get media placements?","acceptedAnswer": {"@type": "Answer","text": "We pitch media contacts personally and individually, for a higher success rate.Nothing in PR is guaranteed.Timing, location and newsworthiness are all factors that could either help or hinder the media relations campaign.However, we will do everything we can to position you to be as newsworthy as possible.Rather than mass mail-merge blasts like some agencies rely on, we make personal and individual pitches to each media contact.While it’s more time consuming, this ensures a higher success rate. "}}, {"@type": "Question","name": "I need advice on a single item/project. Can you help?","acceptedAnswer": {"@type": "Answer","text": "Yes, check out our pioneer package or PR consultant service for advice on demand via email, phone or video chat. "}}, {"@type": "Question","name": "Where do I start when crafting my press release?","acceptedAnswer": {"@type": "Answer","text": "To get started with your press release writing, you can chat with our team to identify your news item and guide you on the best practices. During this chat, our team will guide you on the best strategies and distribution service to use for high quality results and reports at startup costs. "}}, {"@type": "Question","name": "Do I need more than one press release?","acceptedAnswer": {"@type": "Answer","text": "In some cases you might need more than one press release. Ideally, we will recommend the releases are sent out on different dates in order to measure impact before you send a second and third one.Additionally, press releases should be based on newsworthy stories. However, if you to send out two press releases, you should consider having a different news item for each. "}}, {"@type": "Question","name": "How long should my press release be?","acceptedAnswer": {"@type": "Answer","text": "Press releases need to range between 300 and 800 words in length. It is important to know that the length of your press release can directly affect how it is distributed. For instance, news releases that are shorter than 300 words might not be taken seriously by the search engines as news while those longer than 800 words might also be mistaken to be a blog and not listed in search engines as news. "}}, {"@type": "Question","name": "Does Pressfarm write my press release?","acceptedAnswer": {"@type": "Answer","text":"As per our pricing page, we write the press release in some packages and not in others. However, if you find it confusing please chat with a member of our team on our site for clarification. "}}]}