Amazon is undoubtedly a prominent online retailer that experienced massive growth, especially amid this COVID-19 pandemic. With this ever-growing market, making your product stand out from the rest is the ultimate goal of every online seller. Optimizing your product listings is the appropriate strategy Amazon sellers need to follow so that potential buyers can easily find your products that convert to sales. We will be sharing with you ways you can follow to optimize your product listings that ultimately improve the outcomes of your online selling business.
Tweak Product Images
Amazon has a very well-regulated policy when it comes to product imagery. Check whether your images are according to the given rules. After you are done with the main image, capture at least two more pictures per product that provide the customer with a detailed view. Infographics also play a crucial role in converting sales so work on these areas to capture the attention visually.
Follow Amazon Guidelines
When you are selling online, you have to attract customers to view your product out of hundreds or thousands of similar listings and influence them to make a purchase. Following the provided Amazon guidelines helps in optimizing your listings, which improves the customer conversion rate. There are certain regulations you have to comply with to fulfill the criteria; uploading your product images, according to Amazon’s imagery specifications, is an important step as it has a positive impact on your product sales and improves the listing quality index. You can always check the product listing guidelines provided by Amazon and make sure that you fulfill every single requirement. Furthermore, go over relevant guidelines for pricing, payment processing, returns, refunds, and taxes to help you optimize the listings.
Work On The Title
Ideally, the title of a product should include the main keyword, a brand name. And a few high-priority keywords followed by the product specifications, attributes, or benefits. The keywords you choose to include in the title have to be of a high search volume, placed normally within the first 80 characters of the title. Provide value by adding unique selling points to the title and ensure that whatever you add can distinguish you from the competitors. Refrain from adding misleading information that does not match up with product specifications. Lastly, avoid practicing keyword stuffing in the hope of getting traffic as it only makes the title gibberish and the keywords don’t match up when it comes to readability.
Adding Bullet Points
These key bullet points give the customer an idea of the product’s specifications, functionally, ease of use, and all the relevant authentic information that makes the visitor develop a sense of trust. Bullet points hold great importance when it comes to optimizing listings. We have the option of including five bullet points so use them wisely. Here are a few tips to keep in mind when writing these points.
- Conduct an in-depth analysis of your competitors and find out a unique selling point that differentiates your product from others.
- Include specifications, ingredients, and contents so that the buyer has a clear idea of the item they are buying.
- Mention the warranty and offer a money-back guarantee to build up trust.
- Ensure the bullet points you include are simple, easy to read and provide value.
Register The Brand
The sellers that are offering products under their brand name can register through the Amazon Brand Registry process. Having your brand registered adds credibility to your offers. After the process is complete, you will get an official seller badge that will show up when your products are viewed.
Aim For A Buy Box
Establish the best practices when selling on Amazon and keep optimizing your strategy to increase your chances of winning a buy box. As soon as you become eligible, you will be awarded an ‘Add to cart’ or ‘Buy Now’ button that will always show up on your product listing.
Research And Monitor
Finding the best keywords and using them in your products is not a one-time deal. Keyword rankings change with time so it’s better to revamp your listings according to the changing trends. An in-depth analysis of your progress can also help in determining the areas that need attention. Nowadays, you can find several analysis tools that portray information in a simple manner, making it easier for every seller to gain insights and act accordingly.
Whether you have just started selling products or are already selling on Amazon, optimizing your product listings is crucial to improve the outcomes of your business. We hope that you find the above-mentioned tips useful and help you boost up your online sales. Lastly, always stay in touch with the latest Amazon updates and adjust according to the most recent changes.