In 2018, the app TikTok launched, but it didn’t enjoy widespread popularity until about a year after its debut. Since then, many TikTok users have built substantial followings for their accounts and subsequently earned money through their efforts. The app has also become a launching pad for aspiring artists and comedians.

The TikTok audience may be younger, but you can still successfully promote your business on the platform by posting fun, engaging content. The most popular TikTok videos are the ones that feel spontaneous, not like promotional material.

If you want to grow your business or form a community of real and legitimate TikTok followers, perhaps the best idea would be to look for a service that can help you achieve organic growth without bots. TikTok is not just another marketing platform for you to use as a way to market your company. It’s an opportunity for you to present your company in a different light to new customers.

1. Make Your Own Original Content

You can enjoy your TikTok experience more when you create and share your own original content. When you’re starting out, recording equipment is not as important as having inspiring surroundings and talented team members. The vast majority of users don’t have professional cameras or equipment. They make videos with their phones and still attract millions of views.

As 88% of users on the popular app TikTok said that sound is “essential” for videos on the platform, design your videos to be played with the sound on. Music with a fast tempo, one that is 120 bpm or more, is most likely to get the viewer’s attention. Make good use of the built-in features on TikTok, like text overlays and special effects.

2. Content Created by the Users

To build your following on TikTok and increase the influence of your account, you can repost videos created by fans. User-Generated Content (UGC) refers to content created by users or people that are typically influenced by popular opinion, rather than company guidelines.

Have users add your company’s hashtag to the captions of their UGC videos. People also can deliver them to you directly to publish on your profile. Adding this to your TikTok profile will make it feel more authentic and may attract new visitors.

When people are looking to buy a product, they’re often more motivated by what other people have to say about it and their experiences with it. They don’t trust the promises of celebrities or marketers and are more likely to trust recommendations from people they perceive as similar to themselves.

How to Promote your Business on TikTok

3. Cooperation With Influencers

Collaborating with a popular TikTok creator can help boost your exposure and influence their followers, or fans, to follow you as well. It is important to choose influencers whose professional activities reflect yours. Knowing what an influencer typically posts and how that relates to your brand can help you decide if it’s worth contacting them.

A deal with a high-profile influencer will put your brand on the map and ensure that others perceive it as reliable. You just need to make sure that the influencer hasn’t attracted controversy as that might negatively affect your business.

Once you start getting a lot of views and positive comments, you’ll gain a larger audience over time. Surrounded by creative people, you might find that you are more creative than you thought.

4. TikTok Advertising

As a paid feature, TikTok offers in-app advertising. The app interface gives you the option to choose from multiple slots for advertisements.

Promote a unique hashtag and come up with measurable actions users can take as a result of your challenge. As users participate in the app challenge, they can win awards for their work. The app’s Discover page will show your challenge to millions of people if you can manage to make it go viral.

The ads that run between users’ videos are called native ads. These ads are typically 15 seconds long, so be sure to grab viewers’ attention right away. People will just swipe up on the screen if they don’t want to watch the current video.

The users’ main page often displays brand takeovers rather than user-generated content. These takeovers link to an advertiser’s site. Brands are permitted to post one ad in a specific category every day.


TikTok is a great way to reach Gen Z audiences, especially if you can think of fun, interesting ways to use the app. Developing a compelling brand image in 10 seconds may be difficult, but it’s extremely satisfying when you’re able to do so.

Businesses are finding value in TikTok because of the platform’s organic reach; the app has hundreds of millions of monthly active users. Using this app can help you reach new and possibly interested prospects.