Public relation is a kind of strategic communication used to build mutually beneficial partnerships.

In the business world, PR serves as a conduit between companies and their consumers. Public relations strategies such as magazine placement, newspaper advertising, television features, and radio advertising educate the public about your business, product, or service.

If you want your company to flourish, customers must have faith in you and your product or service. Public relations tools help companies build trust with prospective customers and create a positive image of the brand in the general public’s eyes.

This article will discuss various public relations techniques that can help your business gain credibility and develop a positive reputation.

Pressfarm vs Mynewsdesk

Pressfarm

Pressfarm has been created as a web-based tool to assist you in obtaining maximum exposure for your business or brand.

You’ll find everything you need to run a successful public relations campaign right here. To help you develop your brand’s image and boost sales, they connect you with a diverse group of journalists from hundreds of media outlets.

Some of the main features of Pressfarm:

1) Affordable packages

No matter what your budget is, you’ll find the things you need for a comprehensive PR campaign at a reasonable cost when you reach out to Pressfarm. Even with the most basic package, at $180, you can get your press release reviewed and distributed widely. This is in addition to an eye-catching media kit and a custom media list of 1000+ media professionals within your niche. Pressfarm is armed with a team of professional press release writers and skilled copy editors who can assist you in creating or revising your press release.

They perform all of the background research and they know what it takes to write an effective press release across different niches. They will help you create professional content that presents your brand in the best light while earning you credibility and boosting your profile in the industry.

2) A collection of public relations materials 

Pressfarm has a network of over 1 million media outlets around the world. As a client, you can access this valuable, growing network of media professionals to find a suitable writer or journalist for your story.

The Pressfarm team also submits your brand to directories within this network for more media exposure.

3) Media relations 

With their targeted media outreach service, you can quickly and efficiently contact journalists and social media influencers. With the help of famous journalists, bloggers, and influencers, you can produce world-class content and reach your target audience.

4) Press release templates

Pressfarm provides press release templates that conform to industry standards and writing styles. These templates are made to be easy to use, even for an entrepreneur who has never written a press release before.

The PR experts have thought of all the press release announcements that you could possibly want to make. Whether you’re announcing a product launch or a merger, you should be able to find a press release template to guide your writing.

5) Press release distribution

When you’re ready to have your press release sent out into the world, you can choose between two options. Customers who want to improve their exposure in major search engines like Bing, Yahoo!, and Google can select between standard and premium distribution, depending on the level of media coverage they’re after. With either of these options, the Pressfarm team uses a targeted pitching strategy to ensure that you get positive media exposure in the long run.

Pressfarm offers three different packages for clients:

Launch package

This package is perfect for startups seeking more press exposure via targeted outreach to journalists and potential customers. The Launch package costs $180.

Here’s what you get:

• A professionally-designed 3-page media kit (including company background information, vision, mission, professional photos, and more)
• Press release review
• Standard press release distribution to improve the exposure of your release in major search engines like Yahoo, Bing!, and Google
• A custom media list of 1000+ journalists in your niche
• A feature story written and published on the Pressfarm blog, and shared with their professional network and social media followers
• Submission of your startup to at least 50 directories and review sites to improve its search engine optimization (SEO)
• A personalized two-page public relations action plan with business secrets that can help increase media visibility in the long run
• Priority email support

Campaign package

This package is perfect for brands that want a lot of media attention and exposure. This package is designed to help you give your online business profile a boost while connecting you with media contacts in Pressfarm’s global network. The Campaign package costs $480.

Here’s what you get:

• A professionally-designed 5-page media kit (including company background information, vision, mission, professional photos, and more)
• Targeted pitching of your story to over 100 journalists and media influencers to ensure wide coverage
• Press release writing (up to 1000 words)
• Premium press release distribution to improve the exposure of your release in major search engines like Yahoo, Bing!, and Google
• A custom media list of 1000+ journalists in your niche
• A feature story written and published on the Pressfarm blog, and shared with their professional network and social media followers
• Engaging guest posts written and pitched to external media outlets for additional media coverage
• Submission of your startup to at least 50 directories and review sites to improve its search engine optimization (SEO)
• A personalized two-page public relations action plan with business secrets that can help increase media visibility in the long run
• Priority email support and scheduled consultation calls

Enterprise package

This package is perfect for brands that want to tell multiple stories at once, with coverage across the globe. If you’re announcing a merger or global expansion, this might be the package for you. The Enterprise package costs $980.

Here’s what you get:

• A professionally-designed 5-page media kit (including company background information, vision, mission, professional photos, and more)
• Targeted pitching of your story to over 100 journalists and media influencers to ensure wide coverage
• Press release writing (up to 1000 words)
• Premium press release distribution to improve the exposure of your release in major search engines like Yahoo, Bing!, and Google
• A custom media list of 1000+ journalists in your niche
• A feature story written and published on the Pressfarm blog, and shared with their professional network and social media followers
• Engaging guest posts written and pitched to external media outlets for additional media coverage
• Submission of your startup to at least 50 directories and review sites to improve its search engine optimization (SEO)
• A personalized two-page public relations action plan with business secrets that can help increase media visibility in the long run
• Priority email support and scheduled consultation calls

Mynewsdesk

Mynewsdesk combines a newsroom and a public relations platform into one package that allows you to run your business more efficiently. This service is designed to help your company or brand to develop relationships with reputable journalists, influencers, and reviewers, as well as your target market.

Mynewsdesk’s most notable features include the following:

1) Writing, distributing, and publishing press releases

Mynewsdesk makes it easier to create, publish, and distribute content to journalists, influencers, and other contacts.

When you use Mynewsdesk to distribute a press release, you get increased reach and a competitive edge. You can also save time because it is a one-stop shop for journalists who are keeping a close eye on the market and new industry stories that are worth telling

2) Media monitoring

Thanks to Mynewsdesk’s integrated monitoring technology, it is possible to obtain a full perspective of the state of the industry and take action on public sentiment.

3) Management of mailing lists

Mynewsdesk offers reaction statistics to give you insight into how your contacts are responding to your content. After compiling this information, you will be able to identify key relationships that will aid in the generation of additional media coverage.

In other words, you can increase your exposure and engage your target audience more effectively with the help of this tool.

4) PR evaluation tools

Mynewsdesk keeps you up to date on company data, allowing you to evaluate how things are going and strengthen your network connections. You can this feature to determine the strategies that are working well and what you need to improve on.

Mynewsdesk offers the following packages for clients:

Standard package:  

• 1 SEO-friendly newsroom
• Network management
• Access to basic analytics
• Story widget
• 10 days free trial

 Professional package:

• Newsroom published on your website
• Access to detailed analytics
• Media and social monitoring
• Plus everything in the standard package

 Enterprise package:

• Tailored to address your needs
• Access to all advanced features
• Access to a customer success manager
• Plus everything in the professional package

Pressfarm vs. Mynewsdesk

Which tool is better for press release distribution?

Pressfarm has a superior press release distribution service for journalists across different industries.

Which tool offers the best press release writing services?

Pressfarm has superior services for writing a press release.

Which tool is best for measuring PR efforts?

Mynewsdesk is the better option for measuring PR efforts.

Which tool is better for media placement?

Pressfarm is better for media placement.

Which tool is better for getting guaranteed press coverage?

Pressfarm is better for getting guaranteed press coverage

Which tool has better press kit templates?

Pressfarm has better press kit templates.

Which tool provides better press release templates?

Pressfarm provides better press release templates.

Which tool is better for monitoring news?

Mynewsdesk is better for monitoring news.

Which tool has better customer support?

Pressfarm has better customer support.

Which tool offers better overall value?

Pressfarm offers better overall value.

Why Pressfarm comes out on top

• Pressfarm has demonstrated a consistent commitment to quality services and exhibited strategic thinking to help startups, and even established companies increase visibility and, therefore, sales. Pressfarm’s content marketing exposure is unrivaled due to its time-saving services that boost your company’s growth.
• Mynewsdesk offers professional services to help you produce content and distribute it to top journalists interested in your subject. Along with media monitoring systems, they provide implementation consultancy services. Customized training is a critical element of Mynewsdesk. This allows you to get the most out of the platform for your company.

Conclusion

PR tools are built to help brands effectively connect with employees, customers, investors, and suppliers and communicate a feeling of social responsibility that influences the image of the company.

PR tools also help create public interest in your business by distributing press releases to the target audience and connecting with media partners to help tell your brand story. Hopefully, with the guide above, you can now choose which works better for your PR needs – Pressfarm or Mynewsdesk.