Many public relations firms worldwide provide quality press release distribution services that would benefit your company.
You may wonder, “Do I really need one?” when confronted with the options to choose from. You’re not the only one.
Since public relations activities produce no tangible results, the vast majority of people believe they are a waste of time and money. On the contrary, this is not the case! Let’s assume you’re attempting to pique the interest of a specific writer, and your pitch isn’t working. What are your plans for the future?
The answer is that you will need a compelling pitch to pique the interest of the journalist whose attention you’re trying to capture. Using a press release distribution service is an excellent way to get your message out there.
New businesses must make an immediate impact in order to attract the appropriate level of attention. If you want to see long-term growth in your business, you’ll need to learn how to write an effective media pitch.
Press release distribution service providers cannot guarantee that client releases will receive extensive media coverage or compelling headlines. While submitting a press release is not a guarantee that you will make headline news, it’s a great start.
Today, many services provide cutting-edge features with all the bells and whistles. To help you find the best option for your brand, we’ve sat down with PR experts to compare the features of Pressfarm and PR Newswire.
Shall we examine what each of them has to offer?
Pressfarm provides entrepreneurs with access to journalists and bloggers who can write about their start-ups in form of a news story. This service gives users access to the email addresses and phone numbers of journalists.
When you’re looking for a good tool to help you build your press release campaigns, Pressfarm can serve as a one-stop-shop. Thanks to the efforts of this formidable team, you can have more time to devote to growing your start-up.
Pressfarm has made a name for itself as a reliable service in the public relations field. Many well-known brands and companies can trace their success back to the services they signed up for at Pressfarm.
As a business owner, you’ll find that Pressfarm also has lots to offer if you want to do your own media outreach. In fact, you can connect with over 1 million journalists and bloggers using this tool. In other words, Pressfarm makes it easier for to find people to write about your brand.
Introducing PR Newswire
PR Newswire is a large multimedia content distributor and platform provider with operations all over the globe. A wide range of brands uses it to attract big audiences.
PR Newswire is well-known for offering brands a dependable avenue to distribute their press releases. The platform will help you reach your target audience while also gaining additional media exposure.
This platform is the world’s largest distributor of target releases. Connecting your company to the best journalists across a wide range of industries and media outlets via PR Newswire can have a positive impact on consumer behavior.
It doesn’t matter whether you have a Fortune 500 business or a start-up. Thanks to their global partnerships and distribution network, PR Newswire can get your release in front of journalists all over the globe.
Pressfarm vs. PR Newswire
Pressfarm makes press release distribution simple. It makes it easy to get your press release in front of the right journalists. If you’re looking to scale your business, Pressfarm has a variety of options that can work for you.
Before they send your press release out, the Pressfarm team ensures that your release meets industry standards. As a result, your content may be more visible in well-known search engines like Google.
A team of public relations professionals from Pressfarm will scrutinize your press release closely to make sure that it is concise, engaging, and error-free. In this way, they ensure that the final copy will capture attention while making your brand look good.
The Pressfarm media database contains the contact information for over 1 million journalists, bloggers and influencers across different industries. Pressfarm is committed to helping you build a solid reputation, expand your audience, and promote your company. Additionally, the Pressfarm experts help small businesses in developing and growing their media and boosting their search engine optimization (SEO).
PR Newswire pioneered commercial news release distribution more than 60 years ago. From interactive media to web-based movies and multimedia, this platform now serves as a one-stop-shop for developing, optimizing, and targeting all of your content in one location!
The PR Newswire team leverages a strategy that relies on traditional media, the internet, social media, and mobile platforms for dissemination. They then analyze the data.
PR Newswire provides a comprehensive solution that includes multichannel release distribution, network optimization, and workflow tools and platforms. When the team at PR Newswire wants to generate publicity for a business, they combine these tactics for a multi-faceted approach.
PR Newswire operates throughout Asia-Pacific, Europe, Africa, North America, and the Middle East, serving tens of thousands of customers.
You can also depend on the expertise of their public relations specialists for media monitoring. They will keep an eye out for brand mentions and perform customized press research.
PR Newswire can help you keep tabs on the success of your goal-related activities. Their services also include ROI reports that are specifically tailored to each customer.
When you’re looking for media placement, Pressfarm is a great tool to add to your arsenal. The Pressfarm team takes care of the media outreach for their customers and secures news articles in industry media outlets and blogs.
Instead of conducting mass mail merge bursts, Pressfarm creates custom pitches for each client. In this way, they contact hundreds of journalists, bloggers, and influencers to ensure your release gets covered by the media.
With this targeted outreach, clients are more likely to be successful when they’re aiming for media placement.
PR Newswire’s expert team can also help you reach a wider audience with your material. Since they offer media placements on TV, the web, and radio, you can use their media outreach services regardless of where you are or what you’re promoting.
Thanks to a wide range of digital broadcast, out-of-home, and internet solutions, you can reach your target audience when it matters most. As a result, working with PR Newswire guarantees that your release will get extensive attention in the press and on the internet.
PR Newswire owns over 4000+ websites, over 3000 news channels, and over 500 media content systems. With over 20,000 email subscribers, PR Newswire also offers services that are designed for influencers and journalists.
Press release services
In addition, PR Newswire helps you engage audiences with the help of a high-quality visual release that produces outcomes. With specialized tools for uploading, maintaining, and disseminating your multimedia and release, the PR professionals at PR Newswire help you achieve your press release goals.
Pressfarm helps you create professionally designed press releases with templates that include all of the necessary information for an engaging press release.
You can find templates for a variety of situations, including a standard press release announcement as well as events, media, and promotions. Pressfarm is a one-stop shop for all your press release requirements.
The Pressfarm also supports your media outreach and helps you by giving you access to a custom media list built specifically for your brand – one that aligns with your outreach goals. When you partner with Pressfarm, more than 100,000 potential customers will be exposed to your story through media outlets and social media sites like Facebook, Medium, and Twitter.
When you sign up with Pressfarm, you can access media contacts from their database for up to a year. The Pressfarm team also submits your details to respected industry sites and startup diectories within their network to boost your online visibility. This is useful if you want to enhance your exposure and build backlinks to your website or blog.
Pressfarm vs. PR Newswire: Which one comes out on top?
In our opinion, both Pressfarm and PR Newswire have advantages and disadvantages. If you’re looking for a public relations firm to help with start-up marketing, Pressfarm is a great option.
The smallest package at Pressfarm costs $180, which is extremely low compared to other public relations firms. Thanks to their affordable packages, entrepreneurs who are just starting out may be able to get the coverage they need without spending a lot.
If you’re not afraid to spend lots of money on distribution, PR Newswire is the way to go.
PR Newswire charges $775 just to distribute a single press release.
As a PR Newswire client, you can access about 350 news channels every day. While PR Newswire offers fantastic services, alternative public relations distribution platforms can give you quality media placement at a lower cost.
Pressfarm is the perfect tool to help you obtain press coverage in respected media outlets in the early stages of your company’s lifecycle. Pressfarm offers a comprehensive press release as well as high-end web-based distribution services for all client press releases. Pressfarm’s public relations experts review and edit your press release to ensure it meets industry standards before delivering it to your target media.
PR Newswire offers the most effective solutions for your specific monitoring needs. The PR Newswire team distributes the press release to many outlets and records how often and where it is published. PR Newswire enhances the exposure of your release by distributing it to other directories. They also provide you with contact information for public relations professionals. The PR Newswire team also generates comprehensive reports on time. As a result, you’ll be able to pinpoint exactly where your press release has been published.
PR Newswire allows news releases to be sent to the world’s most prominent social media sites, including Facebook, Twitter, and LinkedIn.
To summarise, public relations techniques are critical for developing your new company’s image and boosting brand awareness. As you can see, a big part of your public relations includes press release writing and distribution. Both of these are crucial services to look for in a PR agency before you sign up.
Positive press coverage can make the difference between a business that succeeds and one that flops.
Pressfarm and PR Newswire are two of the most well-known public relations firms in the business. Both can help you secure that positive press coverage. They can both benefit your brand in different ways at different stages of its growth. Take your time to compare the features we’ve highlighted above. With this information, you can decide which of the two meets your PR goals better at the moment.