How it Works
How thousands of brands scale and delegate their PR workload with Pressfarm
Step: 1
Pick a PR package
In order to use Pressfarm’s services, you first need to choose a PR package that fits your needs for generating media coverage. You can also subscribe on our website to gain tips and strategies straight to your inboxes, so that you’re always in on the best-kept PR secrets.
From startups to established businesses, we have designed packages that will suit your needs at an affordable price. We focus on creating awareness for brands, building their credilibity, and increasing their reach.
Our PR packages include:
Starter
$90 one-time chargee
A great start for small teams looking for the fundamentals to take their communications to the next level.
Launch
$180 one-time charge
Ideal for growing companies hoping to increase their press coverage, improve their reach and build long-term relationships with the media.
Campaign
$480 one-time charge
Equip your business with tools for success from our PR Experts. Generate the publicity your brand deserves and reach audiences across the globe.
- For more details about what features come with each package:
click here for
Why should you hire Pressfarm as your PR agency?
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Which PR package should you choose?
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Step: 2
Fill Out a Questionnaire:
Once you’ve chosen a PR package, Pressfarm needs to know all the important information about the brand so that our PR professionals and expert writers can create newsworthy content to connect with media professionals in your niche.
Start by filling out a questionnaire to help Pressfarm’s expert writers understand what you are looking for.
- Fill out a questionnaire
- Upload any attachments you want to include
Where is your business based?
When did you launch?
- Please describe the current stage of your business:
Who is your target audience?
Why did you build your product?
What problem are you taking on?
How is your product different from what is currently available?
Tell us about your founding team members and their backgrounds
With this information, we can begin to build a custom PR campaign for your brand.
Step: 3
Create Newsworthy Content
Once you fill out the questionnaire, Pressfarm will review the information and make recommendations for any changes as needed. After that, we create quality content ranging from email pitches, press releases, guest posts, and press kits, depending on which PR package you’ve chosen. In some cases we tweak your content to highlight newsworthy story angles and adapt it for distribution to media outlets and journalists. In other cases, we create quality content worthy of capturing media attention from scratch.
Depending on our clients’ PR needs and wants, we will do what is necessary to help build awareness. If there is any confusion or you have questions for us, feel free to chat with a member of Pressfarm’s team on our site for clarification.
What type of content does Pressfarm help create?
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Step: 4
Design your Press Kit
Once you fill out the questionnaire, Pressfarm will review the information and make recommendations for any changes as needed. After that, we create quality content ranging from email pitches, press releases, guest posts, and press kits, depending on which PR package you’ve chosen. In some cases we tweak your content to highlight newsworthy story angles and adapt it for distribution to media outlets and journalists. In other cases, we create quality content worthy of capturing media attention from scratch.
What is a press kit?
A press kit is used as a pre-packaged promotional set of materials that provides additional information about a company, a team, organization. By packaging your brand story in a press kit, we aim to make it visually appealing and more engaging for your target audience as well as the media. It is a set of documents, photographs, and other relevant materials designed to help you tell your story.
They can be used for:
- Product launches
- New company launches
- Mergers and acquisitions
- News conferences
- Announcements of special events
- To accompany a press release or media release
Why do you need one?
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Does Pressfarm help with all aspects of design and distribution?
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How long does it take to create a press kit?
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What is the best way to distribute a media/press kit?
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Step: 5
Build a Custom Targeted Media List
After Pressfarm’s PR experts and expert writers have created quality content for you, our Account Executive will create custom media lists for you. These contacts are pulled from different sources and networks, including our comprehensive database of over 1 million contacts across different industries. Your personalized media lists should help you boost your media outreach by connecting with the best journalists in your niche. The number of media contacts you get will depend on the package you’ve chosen.
These media lists are designed to help you connect with skilled storytellers and thought leaders including journalists, bloggers and influencers. By connecting with the best media professionals in your niche you can share your brand story widely. Moreover, you can win more clients to your brand.
Can contact information be downloaded as a CSV file?
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Is the database up to date?
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For journalists & media professionals: How do you request to be added to Pressfarm's media database?
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Why should use Pressfarm’s media database in addition to getting a custom media list?
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How are contacts filtered?
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Can contacts be filtered by country, interests, and job title?
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Step: 6
PR Outreach to Journalists & Online Distribution
The final step of Pressfarm’s PR outreach process is to send out all newsworthy content to media professionals. As part of this stage, we distribute your press releases, press kits and guest posts online. This increases brand visibility by helping you feature in relevant search results across major search engines like Google, Yahoo and Bing! We also distribute this content to startup directories to boost brand awareness.
Depending on the PR package you’ve chosen, you can enjoy the following features:
- With the Starter package, you will be submitted to 25 + Directories and Review Websites to improve your SEO and gain exposure.
- With the Launch package, you will be submitted to 50+ Directories and professional networks.
- With the Campaign package, Pressfarm’s PR experts will personally pitch your company to at least 100+ journalists, bloggers, and media influencers on your behalf to ensure guaranteed press coverage. This package also gets you premium distribution of professional online content, and your company will be submitted to 75+ Directories and Review Websites.
Can contact information be downloaded as a CSV file?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Is the database up to date?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
For journalists & media professionals: How do you request to be added to Pressfarm's media database?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Why should use Pressfarm’s media database in addition to getting a custom media list?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
How are contacts filtered?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Can contacts be filtered by country, interests, and job title?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Membership Benefits
Online press release distribution
Increase release visibility in relevant search results across major search engines – Google, Yahoo, Bing! etc.
Press kit creation
Have our team create everything including a professional press release, a media kit and some guest posts.
Results without the agency cost
Enjoy PR services, without the agency cost. Our team of skilled account managers and PR Experts writers always go the extra mile to help you get great results.
PR Database
Get contact details for over 1 million journalists. Use our powerful, filter-based search engine and the ideal match for your startup and target audience.
Expert advice
Discover top tips for PR, online visibility and more.
No hidden fees
No hourly cost. No surprise fees. Just one flat rate for all your PR needs.
FAQ
Still have questions?
Check out our FAQs or reach out to our team directly and we’ll be sure to
help you out.
Chat with a team member now.
How do you achieve media placement?
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Where do we submit your startup/company?
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What are startup directories?
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How long does the directory submission process take?
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