Press Release Services

Stand out with your press release

Getting started

We have helped over 6,000+ startups and businesses develop winning press releases and distribute them to hundreds of media networks. Pressfarm helps companies develop press releases as well as other newsworthy content ranging from email pitches, guest posts, feature stories and press kits.

Use our press release templates to write any story

Need to write your own press release but don’t know where to start? A press release template can help you develop a variety of story angles to appeal to different outlets. Our templates range from standard press releases to press releases for events, launches, news, awards and more.

Simply find a template that fits your news announcement. Once you’ve found a match, all you need to do is personalize it by inserting details about your brand as well as the interesting pieces of your news story. A template will guide you on where everything should go. Even so, you still need to make the story your own. A cookie-cutter press release that lacks newsworthy details is unlikely to capture a journalist’s attention. For this reason, you should always use templates wisely.

Why should I hire Pressfarm as my PR agency?

Most agencies charge high fees for little results – we aim to be different.
Pressfarm wastes no time creating a PR strategy, creating newsworthy content, and building a media relations plan.
We are not held back by corporate bureaucracy or over-complicated processes.
We have networks, experience, and an understanding of the media industry – all of which are required to help you raise awareness for your company.

Which PR package should I choose?

We know that every client is unique and has different needs for their PR outreach. As a result,

we have created 4 PR packages for startups and companies to choose from.

Get your stories noticed using newsworthy press releases

Depending on what PR package you choose, we will review your existing press release or create a professional press release from scratch.

Our PR packages include both standard and premium press release distribution to help you feature in the news:

1) Starter – $90 one-time charge
A great place to start for small teams looking for the fundamentals to take their communications to the next level.
2) Launch – $180 one-time charge
Ideal for growing companies hoping to increase their press coverage, improve their reach and build long-term relationships with the media.
3) Campaign – $480 one-time charge
Equip your business with tools for success from our PR Experts. Generate the publicity your brand deserves and reach audiences across the globe.
4) Enterprise – $980 one-time charge
Equip your business with the full power of Pressfarm. Gain complete control of your brand and tell a consistent story across the globe. Ideal for companies preparing for a big product launch or with multiple stories to pitch, who need a PR expert to help them reach leading press contacts.

The Pressfarm Compass for Press Release Writing

Where do I start when crafting my press release?

To get started with your press release writing, you can chat with our team to outline your PR outreach needs, and we will guide you on the best practices. Our team will guide you on the best strategies and distribution services to use for high-quality results and reports at startup costs during this initial chat.

● A professionally-designed press/media kit (up to 3 pages): This includes company background, brand brief, vision, mission, photos/videos, and more
● A personalized PR action plan (up to 2 pages) on strategies and PR industry trade secrets to maximize press coverage 
● A tailor-made PR media lists from an Account Executive for initial PR outreach (up to 1000 media contacts)
● A feature story about your brand which is then shared on Pressfarm’s email newsletter and social media channels (only with the Launch package)

For the Campaign PR package, Pressfarm’s PR experts will create: 

● A professional press release (up to 1000 words) 
● A professionally-designed press/media kit (up to & between 5-8 pages) 
● A personalized PR action plan (up to 3 pages) on strategies on PR industry secrets 
● A tailor-made PR media list from an Account Executive for PR outreach and relationship-building with journalists (up to 2000 media contacts)
● A feature story about a company shared on our email newsletter and social media channels. 
● Guest posts about the company published on Google News to increase brand credibility and online visibility (up to 500 words) 

 

How long should my press release be?

A standard press release should range between 300 and 500 words in length. It is essential to know that the size of your press release can directly affect how it is distributed. For instance, news releases that are shorter than 300 words might not be taken seriously by the search engines as news, while those longer than 800 words might also be marked as a blog and not listed in search engines as news.

● A professionally-designed press/media kit (up to 3 pages): This includes company background, brand brief, vision, mission, photos/videos, and more
● A personalized PR action plan (up to 2 pages) on strategies and PR industry trade secrets to maximize press coverage
● A tailor-made PR media lists from an Account Executive for initial PR outreach (up to 1000 media contacts)
● A feature story about your brand which is then shared on Pressfarm’s email newsletter and social media channels (only with the Launch package)

For the Campaign PR package, Pressfarm’s PR experts will create:

● A professional press release (up to 1000 words)
● A professionally-designed press/media kit (up to & between 5-8 pages)
● A personalized PR action plan (up to 3 pages) on strategies on PR industry secrets
● A tailor-made PR media list from an Account Executive for PR outreach and relationship-building with journalists (up to 2000 media contacts)
● A feature story about a company shared on our email newsletter and social media channels.
● Guest posts about the company published on Google News to increase brand credibility and online visibility (up to 500 words)

 

Do I need more than one press release?

In some cases, you might need more than one press release. Ideally, we will recommend that the releases be sent out on different dates and to different media professionals to create a more meaningful impact before sending a second and third one. Additionally, press releases should be based on newsworthy stories, and if you plan to create more than one press release, you should consider having a different news item for each.

● A professionally-designed press/media kit (up to 3 pages): This includes company background, brand brief, vision, mission, photos/videos, and more
● A personalized PR action plan (up to 2 pages) on strategies and PR industry trade secrets to maximize press coverage
● A tailor-made PR media lists from an Account Executive for initial PR outreach (up to 1000 media contacts)
● A feature story about your brand which is then shared on Pressfarm’s email newsletter and social media channels (only with the Launch package)

For the Campaign PR package, Pressfarm’s PR experts will create:

● A professional press release (up to 1000 words)
● A professionally-designed press/media kit (up to & between 5-8 pages)
● A personalized PR action plan (up to 3 pages) on strategies on PR industry secrets
● A tailor-made PR media list from an Account Executive for PR outreach and relationship-building with journalists (up to 2000 media contacts)
● A feature story about a company shared on our email newsletter and social media channels.
● Guest posts about the company published on Google News to increase brand credibility and online visibility (up to 500 words)

 

At Pressfarm, we believe good storytelling should be in the DNA of any news you want to announce. The Pressfarm Compass is the system we use to take your media outreach to the next level. With this system, we help you to craft a story that’s good enough to make a journalist notice your brand.

In order to ensure that you incorporate a compelling story into the DNA of your news announcement, you need to do the following:

• Find the story
• Refine your story angle
• Distribute your story widely

At each step of the Pressfarm Compass system, we have specific requirements. Once we’ve executed each step, we can develop a story which journalists care about.

Every press release begins with a story. In order to start writing your press release, we need to find out what story you have to tell.

If we write your press release without focusing on a particular story, then your story will lack focus. By rambling on about this and that instead of focusing on a particular story, many brands turn journalists off before they’re even halfway through the press release.
For this reason, it’s crucial that you define your story for us before we start the writing process. With a definite story angle, we can write a press release which will make heads turn.
Don’t frustrate journalists – focus your news on a particular announcement.

 

We can’t successfully pitch your story if we haven’t identified what makes it newsworthy.

What matters to the media at this moment in time? What kind of press releases have the media outlets been picking up recently? If there are current news stories which we can plug into with your news, that will make your story that much more appealing.

Once we’ve identified a newsworthy angle in your story, we can highlight this angle, thus crafting a winning press release.

We’re committed to helping you write a press release that will capture attention. If we can help you craft a story that matters to journalists, then we can also increase your chances of earning quality media coverage.

With this approach, more media outlets pick up the press releases which we write. And, in our experience at Pressfarm, if you can get a media outlet to pick up your press release, then you’re already halfway there.

Pressfarm’s PR distribution process is designed to send out all newsworthy content to media professionals and distribute it online to increase brand visibility in relevant search results across major search engines like Google, Yahoo, and Bing! We also distribute this content to startup directories to boost brand awareness.

Once we’ve defined your story, it’s important to identify the media outlets which would be interested in publishing this press release. We identify these outlets and distribute your press release to as many of them as possible.

We keep you informed every step of the way. When we’re done writing the first draft of your press release, we share it with you for approval. Only when you’re happy with the final product do we move on to distribution.

Finally, when we’re done with distribution, we send you a press release report highlighting all the media outlets that picked your press release up.

 

Membership Benefits

Professional press release writing

Let our PR specialists create a press release that will capture media attention and inspire your target audience.

Online press release distribution

Increase release visibility in relevant search results across major search engines including Google, Yahoo and Bing!

Press release templates and advice

If you’d prefer to write your press release on your own, then you can use our templates to craft a press release that journalists will read.

Press release review

We can review your press release against industry standards before you distribute it to the media.

Expert advice

Discover top tips for writing a press release that will capture attention and put your brand on the map.

No hidden fees

No hourly cost. No surprise fees. Just one flat rate for all your PR needs. All of our PR services come in affordable packages.

FAQs

 

Still have questions? Check out our FAQs or reach out to our team directly and we’ll be sure to help you out. Chat with a team member now.

 

Do you optimize my press release before distribution?

In order for your press release to stand out and rank high in search engines, you need to write about something that matters to people. You also need to use the right keywords. We make sure you’ve done all of this so that your press release has the right impact.

Try Pressfarm today

Thousands of marketers and agencies rely on Pressfarm.See if we’re right for you.

Trusted by thousands of brands