What exactly is a press release? The most straightforward definition is that it’s a professional document that businesses send out to inform the general public about something noteworthy or of notable significance. When starting a business or establishing business growth, it is essential to consider possible ways to market products and services. Through press releases and press release marketing, the ability of brands to increase brand awareness and generate leads and sales significantly increases since they can target a large audience.
In the past, PR professionals and people working in the industry would have to go door-to-door to make people aware of these products and services. However, in this modern era of science and technology, the process of digital, electronic, print, and broadcast media has gotten a lot easier.
All you need to do is to prepare an appealing press release, send it to all media platforms, and you can kickstart your marketing. However, due to the sheer amount of press releases and marketing materials distributed daily, this is easier said than done. In order to for your press release to stand out, it needs to have a compelling story. It should also be attractive, informative, and engaging. Moreover, it should contain the most recent news about a brand, its products, and its services.
80% of consumers tend to prefer learning about businesses through customized content. For this reason, a company that does not have a content marketing strategy could miss out on having the chance to reach customers. It is not enough to have a blog. Rather, you should expand your company’s reach and maximize business growth through press release distribution. In this article, we will look at how a well-structured press release can boost business growth.
1) Helps put businesses in front of their customers
This is self-explanatory, but if consumers do not know your business exists, you will never generate leads or sales. So, to boost business growth, you need to generate brand awareness first. Press release distribution services can help you appear in multiple publications at once. With the right distribution service, you can put your brand in front of potential customers, boosting your brand visibility. Many distribution services allow companies to focus on publications that have already reached their ideal customers.
By appearing in front of your target audiences, you can save valuable time that you would spend searching through low-quality leads. Instead, you can focus on consumers who already want or need your business. Press releases can also create an omnichannel marketing strategy that can expand your reach. For example, you can share your press releases on their website blog, industry-specific publications, print publications and blogs, influencer accounts, and social media accounts. After all, these outlets will help boost your brand’s visibility.
2) Helps generate awareness and recognition
Once your company starts featuring online, your brand awareness will grow. Eventually, consumers will begin to remember and recognize the brand. For example, the next time that someone needs products that you sell, they will remember that your company had distributed a press release about the same product. Through all the media outlets listed above, you will be able to start generating direct traffic. Consumers will also be able to learn more about you on whatever platform you decide to use.
Ultimately, press releases can help you remain relevant and top-of-mind. With an effective press release, consumers might think of you before they think of your competitors. Generating more leads and sales will exponentially increase your company’s business growth.
3) Helps establish credibility
Studies have shown that more than 50% of marketers use content marketing to build credibility with their audience. Posting regularly on social media channels and on your website provides you a chance to generate traffic. This is because putting your brand out there helps consumers to appreciate your experience and expertise.
By establishing credibility through your content, you can stand out from your competitors in the industry. However, not all content is good content. You must aim to appear in high-quality media publications that have already established credibility. Ultimately, consumers are more likely to take your company seriously if your content is published in publications they already read and trust.
4) Helps build brand trust and loyalty
By establishing credibility in your industry, you can start growing brand trust among consumers. When you grow brand trust, you can convince more customers to try your products. As more people try your products, they will see the value of your brand. Brand trust turns into loyalty over time, making it easier for you to retain customers and generate repeat sales. This way, you can save money on customer acquisition while also improving your return on investment (ROI).
5) Helps generate website traffic
Studies have shown that over 60% of marketers struggle to boost web traffic and generate leads. Nevertheless, with regular blog posts, you can increase traffic by an average of more than 25%. Additionally, companies with blogs and content attract more than 50% more leads a month than companies without. Press releases also make effective content for a company’s overall content marketing strategy. They can help generate more website traffic by drawing in consumers to read your press releases on your website.
Once consumers start visiting your website, they’re likely to read everything about your brand to get more information. As a result, they will convert on the page, helping you generate more leads. Results-driven business growth strategies work successfully because they rely on content marketing and press release writing.
The combination of a good content marketing strategy and professional press releases can draw more people to your business with ease. In fact, after a while, search engines will recognize that your company is generating more website traffic. As a result, it will boost your company’s search engine ranking. With a higher ranking, your website will be placed in front of more consumers online.
6) Helps with ranking ahead of competitors
In order to successfully have business growth, it is advisable to gain expert advice from a PR agency. A good PR agency can help you develop an effective PR strategy to boost business visibility. For example, one of the responsibilities of a PR agency is to help companies rank above competitors on search engine results. By ranking ahead of your competition, you can boost your credibility and establish yourself as a thought leader in your industry.
Do you need help crafting the perfect press release for your brand? The professionals at Pressfarm can help you create quality content that ranks highly in search engines.
By developing a professional press release, designing a branded media kit, and doing media outreach, Pressfarm can help you earn valuable media coverage. In addition to creating this content for you, Pressfarm can also help you distribute it widely. By submitting this content to the right media outlets and startup directories, Pressfarm can boost your online visibility. With this distribution strategy, your brand will rank in relevant search results across different search engines.
As a client, you also get custom media lists and you can access a database of 1 million+ journalists, bloggers, and influencers. With these contacts, you can partner with the best people to help you tell your brand story to the world. Sign up with Pressfarm today and build a memorable brand image to win clients over.
7) Helps increase sales potential
Another great benefit of press release coverage is the sales potential that you can achieve. You should consider sending out a new product press release when you launch a new product so that you can highlight its features and benefits. This press release should also explain the unique value proposition that you are offering.
For example, you can announce that you are promoting an exclusive, limited-time pre-sale for your product through the press release. This press release will drive consumers to your company website to get the product before anyone else gets the chance.
A press release like this also allows you to boost pre-sales even before your new product is available on the market. Regardless of why you might want to submit a press release, any announcements can show consumers your business growth. They will eventually recognize your brand’s value, allowing you to attract customers and investors.
8) Helps generate backlinks
Surveys show that 68% of online research done by consumers begins with a search engine. Additionally, 53% of website traffic also starts with an organic search. Unfortunately, less than 1% of people click on the second page of search engine results. With an optimized press release, you can rank at the top of the first page and appear in front of more customers.
SEO can also help boost brand awareness and recognition. Additionally, a press release with good SEO will help you rank ahead of competitors, establish credibility in the industry and boost brand trust and loyalty. With a good strategy, you can also generate more website traffic, increase leads, sales, and conversions, improve your ROI, and position yourself as a thought leader.
With press releases, you can improve your search engine rankings. You can also use press release distribution to gain backlinks. Google has reported that backlinks are one of its top three ranking factors. This is because the more a page gets backlinks, the more organic traffic it will get. It is advisable to work with an experienced PR agency to achieve this successfully. PR agencies like Pressfarm can help distribute your press releases widely and improve your company’s search engine rankings to reach more customers and maximize business growth.
9) Helps companies remain proactive
As you explore various business growth strategies, you also need to consider how you will prepare for emergencies. For example, if something were to go wrong, you would want to control the narrative. Otherwise, the media coverage surrounding the crisis could grow out of control. You can use a crisis management press release to remain proactive and control the situation. Consumers go for businesses that are honest and transparent. You will therefore need to remain honest and transparent if you want to avoid reputation damage. Press releases are a great way to resolve the crisis and explain your solutions in a way that wins the trust of consumers.
10) Helps with longevity
Given that technology has advanced significantly, once a press release has been published, it is out there forever. You can also add your press release to your blog and include them in your archive so that consumers can watch the company’s business growth over the years. Longevity helps boost a brand’s reputation. Once you’ve developed a good press release and SEO strategy, it will be difficult for a competitor to knock you down.
Press releases are a necessity for companies that want to maximize business growth. In addition to other types of content, press releases are a great tool to help establish credibility in your industry. They are still considered an essential part of a company’s overall content marketing strategy. By distributing press releases regularly, you can set your business up for lasting growth and success.