Media Kit Creation
How to make a splash in your industry with a professional media kit
What is a media kit?
A media kit is a professionally designed document that contains all the information a media professional, client or investor needs to know about your company. With an eye-catching media kit, you can capture attention, make a good impression and remain top of mind.
When journalists are working on a story, sometimes they need more information about a brand. Rather than having to reach out to your company to gain additional information about your brand, media kits are meant to be a one-stop shop of information not only for journalists, but also for influencers and bloggers who might be interested in collaborating with you.
A professionally designed media kit can capture media attention and open the door to more business opportunities for your brand.
What do I gain from getting media coverage?
This includes:
⦁ Brand awareness among your target audience
⦁ Building trust with your customers and leads
⦁ Earning important backlinks from media outlets to boost your SEO
⦁ Boosting website visitors and page views
⦁ Accumulating leads from curious website visitors
In order to use our PR services, you first need to choose from our PR packages to get a professionally designed media kit that includes your company background, brain brief, vision, mission, your photos/videos, and more.
Depending on the PR package you choose, you can get between 2-8 pages filled with all the information you provide when you fill out your questionnaire.
With the information you submit, we can help you tell a memorable brand story that will inspire your audiences. An eye-catching media kit can help you stand out from your competition and reach a wider audience than you would otherwise. Our team of expert writers and certified designers is committed to helping you create a media kit that is unique and keeps you top of mind.
What goes into a media kit?
⦁ Company Overview – A description of why the business got started. This is an opportunity to express originality and help people to understand the business.
⦁ Company Overview – A description of why the business got started. This is an opportunity to express originality and help people to understand the business.
⦁ Team information – Showcase the expertise in your company – whether it is just you, the founder, or a full-fledged team. Include everyone’s roles and experience.
⦁ Biographies – A short story about the faces behind the business. A bio helps your target audience to connect with your brand on a personal level.
⦁ Quotes – Inspiring words from company executives. These should highlight why you do what you do.
⦁ Company stats and fact sheets – Any relevant data about the business and its customers.⦁ Link to social accounts – Links to your social media accounts are an added benefit for businesses. When the press decides to cover your business, they should also be able to share your social information.
⦁ Details about products and services – It is important to show what your company is offering to its consumers. You need to highlight this in a clear description and give context about its benefits.
⦁ High-quality media – Featuring high-quality photos and videos in your press kit is essential because the press will use these images to reiterate your brand message.
⦁ Press releases – Create a section which you can use to highlight previous press releases and other earned media.
⦁ Contact details – Don’t leave your audience digging blindly for your contact information. Provide details so that it’s easy for curious readers to reach you.
What is the quickest way to design one?
Using a media kit template would be faster because all you need is to fill in your information, save as PDF, and you’re done. However, there is no one-size-fits-all for media kits which makes templates an inappropriate solution. Therefore, by outsourcing this to an agency, you reduce the amount of time it will take you while getting the best custom media kit for your startup.
How long does it take to design a media kit?
Using a media kit template would be faster because all you need is to fill in your information, save as PDF, and you’re done. However, there is no one-size-fits-all for media kits which makes templates an inappropriate solution. Therefore, by outsourcing this to an agency, you reduce the amount of time it will take you while getting the best custom media kit for your startup.
When creating and sending a media kit, we recommend using Pressfarm because we offer a wide level of distribution. We also do our due diligence before creating or guiding your media kit creation to ensure that it will appeal to your audience.
Our clients come to us with a wide variety of goals. For example, we can help you create a media kit to:
⦁ Introduce your new business – If you just opened your business or recently moved into a new community, use a media kit to introduce yourself to local press and consumers.
⦁ Share a product or service – A media kit is a great way to introduce a new product or service. Use the majority of your media kit to describe the features and costs of your products and let customers know how to reach you.
⦁ Promote an event – Hosting an event or launching a new promotion? Use a media kit to share the details with your community as part of your marketing strategy. A media kit is a great way to get your event on community calendars and on local news outlets.
⦁ Introduce a new team member – Sometimes, media kits are used to announce great new hires. This is a great idea if you’re bringing impressive new talent into the region.
Regardless of your goals, our certified designers will help you create a professional media kit that builds a memorable brand image. Our media kits work because they are eye-catching, relevant and compelling.
After we create your media kit, we will also help with distribution of all your content. Our distribution strategy for media kits is a little different from the one we use for press releases, which can be distributed in the media and published on your owned channels. We will optimize your media kit so that it is compatible with your website both on desktops and on mobile devices. Hosting a copy of your media kit on your website can provide curious website visitors with more information about your brand in an appealing format.
Your media kit comes in especially handy during our targeted pitching. When journalists or media outlets hear about your brand and ask for more information, your media kit is one of the things we send them. A well-designed press kit is effective because it builds a memorable image of your brand in the reporter’s eyes.
By helping you create an appealing media kit with an engaging brand story, we can also help you secure media coverage.
What’s the best way to distribute my media kit?
Digital media kits are the best way to create and distribute business information because they’re convenient and cost-effective. We recommend adding a “Media Kit” footer link to your website that directs users to an online or PDF version of the document. You can also distribute your media kit to reporters and journalists on USB drives.
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