SEO marketing is essential for any online business, especially in the current climate that we live in. Everyday people flock to search engines in their millions and so you want your rankings to be as high as possible! There are several practical reasons why you need SEO and if you are not convinced then the following reasons below are sure to change your mind.

1. SEO Helps With Your Press Relations

There is an important link between SEO and PR  and this connection is based on link building. A key component of having a successful SEO strategy is having reputable links. As a result, your strategy will need to seek out opportunities for placing links that are relevant and interesting, similar to a PR strategy. In short, having a good understanding of SEO marketing will give you a good understanding of how to deal with press relations.

2. SEO Helps You Stand Out From The Competition

SEO will help you stand out from your competitors. If your website and a similar competitor website are selling similar products, the one with better optimization is going to have more customers and higher sales rates. So with SEO being so important, some entrepreneurs seek the help of professionals. The company JustSEO is a company that specializes in SEO in Auckland, they help you see why your competitors are outranking you and what you can do to change that.

Seeking SEO professional help is a smart move and one that a lot of thriving businesses do so that they can focus on other things while leaving the experts to the SEO strategy.

3. SEO Boosts Social Media Presence

SEO and social media go hand in hand, when one is thriving the other will also be thriving. They bounce off of each other, for instance, SEO helps increase the promotion of your website, and if more people are using your website then they are also more likely to spread the word on social media platforms. At the core of SEO and social media lies the purpose of increasing and solidifying brand image. Both will use similar strategies and so play into this rather than treating them as two separate entities. It will save you time in the long run.

4. SEO Increases Your Brand Credibility

SEO done right has the potential to boost your credibility and solidify your brand reputation. When you combine SEO with effective content marketing you can create relevant and desired content that will pull users into visiting your website. Having strong branding will help you stand out amongst your competitors and with appropriate keywords and unique content, you will start to climb to the top of the page. This is important because let’s face it, when was the last time you scrolled to page two or three after googling something?

There are a tonne of reasons why you need SEO, and it is crucial to your business that you don’t let it become an afterthought, because by then you may have done some long-standing damage to your rankings.