Kickstarter campaigns are notoriously hard to get going and they require an immense effort from everyone involved. While having the right product or idea is obviously crucial, Crowdfunding PR is often the main reason as to why every project will fail or succeed.
In other words, without the right marketing campaign and a sound PR strategy, the chances of success with Kickstarter campaign are very slim. Needless to say, there are many specific aspects that need attention within a PR strategy in order to make the campaign work.
Let’s take a closer look at 10 PR strategies that can be used to support a Kickstarter campaign in 2019:
1. Hiring a Virtual Assistant
Virtual assistants are the best way to save time during a Kickstarter project, for these useful aides can do a lot of the heavy lifting for a very affordable fee. Upwork is one popular source for these assistants but Zirtual is another platform that specifically caters for VA’s. Either way, this is an ideal way to delegate various tasks and use the time saved to focus on other matters.
2. Making a Video
In this day and age, there is really no excuse for not having an excellent video to showcase the Kickstarter project. Whether you outsource the work to a videographer or keep the process in house, there should be a start, middle and end to the video.
With this in mind, the video should firstly focus on explaining the benefits and features of the product. In the middle, you can tell the viewer all about the people behind the project and then lastly, leave a call for action to get viewers to back the project.
Although the objective in not to create a video worthy of Netflix, you should still use high quality cameras and editing software to create something special to represent the project.
3. Placing Affordable Adverts
Most Kickstarter projects are starting a campaign due to insufficient funding so the advertising budget is likely quite a thin one. However, Facebook and Instagram are still very affordable ways to reach out to a defined target market but there is also Taboola, which is a much cheaper alternative to Google Ads. At the same time, many organisations report better results on Taboola to any other platform so a creative approach could work wonders for getting the project some real traction.
Linkedin is a wonderful place to connect with those who might be interested in supporting or even sponsoring a Kickstarter project. Likewise, this is usually a great place to reach out to bloggers who can write about the project and provide even more publicity. One reason why Linkedin is so influential is because most people take this platform far more serious than Facebook etc and hence, they are more likely to reply to messages.
Simply put, people are also much more likely to respond to someone who has made an introduction and this is something a virtual assistant can do. Ie. They can reach out and make introductions to bloggers who should then be more receptive to your messages.
5. Interacting through Alternative Social Media
Of course, Facebook, Instagram and YouTube are pretty obvious places to start when it comes to social media but alternative platforms often yield better returns. Among the many options, Reddit, Steemit and Pintrest are great places to start. After all, most websites use these platforms to drive traffic and this is precisely what you need for a new project of any kind.
6. Taking Advantage with Bit.ly
Bit.ly is a website/tool that is used to shorten a website url. However, in case you might be wondering, website owners do this for various reasons but in the case of a Kickstarter project, this tool can provide some compelling insights.
You see, when you add “a+” to the end of a Bit.ly url, this incredible tool can produce analytics and statistics about this link. That is, you can see how many people clicked on the link, which will help identify the best source of traffic for the ICO project.
7. Targeting the Right Audience
It’s obviously great to see your project mentioned on a large number of websites. However, the key to having the best possible impact is always in connecting with the right people, on the right websites.
For this reason, try to focus on reaching out to websites or blog owners who might be directly linked or interested in the project. At the same time, you should also take time to check the traffic on any particular website before investing time or money into collaborating with them in some way.
8. Creating a Landing Page
Creating a landing page for a Kickstarter project is a great way to have full control over the message you want the reader to receive. That is to say, the Kickstarter website is full of noise and often considered somewhat contrived by potential supporters.
Think about it:
Every page on Kickstarter requests some sort of favour or effort from the reader. Tweet this, share that and like the other thing! Anyway, if you have a landing page for your project you can tone down this call to action and be smarter with how you get people to back the campaign.
9. Posting Regular Updates
Kickstarter projects offer rewards of some kind to the supporters but providing updates is one area that many projects fall down. You see, if you want people to be involved or want to be involved with a project, you need to show them that things are moving along. In this sense, posting regular updates can help you connect with supporters, which will get more people talking and most likely, more people supporting the project.
Let’s be honest; Kickstarter Campaigns are far from easy to get going but with the right amount of preparation, smart marketing and a solid PR strategy, anything is possible!