Kickstarter campaigns are notoriously hard to get going and they require an immense effort from everyone involved. While having the right product or idea is obviously crucial, Crowdfunding PR is often the main reason as to why every project will fail or succeed.
In other words, without the right marketing campaign and a sound PR strategy, the chances of success with a Kickstarter campaign are very slim. Needless to say, there are many specific aspects of your PR outreach that will need attention before your campaign can work.
Let’s take a closer look at 10 PR strategies that can be used to support a Kickstarter campaign in 2023:
1. Hiring a Virtual Assistant
Virtual assistants help you to save time during a Kickstarter project because these useful aides can do a lot of the heavy lifting for a very affordable fee. Upwork is one popular source for these assistants but Zirtual is another platform that specifically caters to VAs. Either way, this is an ideal way to delegate various tasks and use the time saved to focus on other matters.
2. Making a Video
In this day and age, there is really no excuse for not having an excellent video to showcase the Kickstarter project. Whether you outsource the work to a videographer or keep the process in-house, there should be a start, middle, and end to the video.
With this in mind, the video should first focus on explaining the benefits and features of the product. In the middle, you can tell the viewer all about the people behind the project. Finally, you should leave a call to action to get viewers to back up the project.
Although the objective is not to create a video worthy of Netflix, you should still use high-quality cameras and editing software to create something special that accurately represents the project.
3. Placing Affordable Adverts
Most Kickstarter projects are launched on Kickstarter due to insufficient funding so the advertising budget is probably quite a small one. While Facebook and Instagram are still very affordable platforms on which to reach out to a defined target market, there is also Taboola. Taboola is a much cheaper alternative to Google Ads. Moreover, many organizations report better results on Taboola than any other platform so a creative approach could work wonders for getting the project some real traction.
4. Networking
LinkedIn is a wonderful place to connect with those who might be interested in supporting or even sponsoring a Kickstarter project. Likewise, this is usually a great place to reach out to bloggers who can write about the project and provide even more publicity. One reason why LinkedIn is so influential is that most people take this platform far more seriously than Facebook etc and hence, they are more likely to reply to messages.
In other words, people on LinkedIn are also much more likely to respond to someone who has made an introduction and this is something a virtual assistant can do. They can reach out and make introductions to bloggers who should then be more receptive to your messages.
5. Interacting through Alternative Social Media
Of course, Facebook, Instagram, and YouTube are pretty obvious places to start when it comes to social media but alternative platforms often yield better returns. Among the many options, Reddit, Steemit, and Pintrest are great places to start. After all, most websites use these platforms to drive traffic and this is precisely what you need for a new project of any kind.
6. Taking Advantage of Bit.ly
Bit.ly is a website/tool that is used to shorten a website url. Website owners do this for various reasons. In the case of a Kickstarter project, this tool can provide some compelling insights.
You see, when you add “a+” to the end of a Bit.ly URL, this incredible tool can produce analytics and statistics about this link. This means that you can see how many people clicked on the link, which will help identify the best source of traffic for the project.
7. Targeting the Right Audience
It’s obviously great to see your project mentioned on a large number of websites. However, the key to having the best possible impact is always connecting with the right people, on the right websites.
For this reason, try to focus on reaching out to websites or blog owners who might be directly linked or interested in your project. Additionally, you should take time to check the traffic on any particular website before investing time or money into collaborating with them in some way.
8. Creating a Landing Page
Creating a landing page for a Kickstarter project is a great way to have full control over the message you want the reader to receive.
Think about it:
Every page on Kickstarter requests some sort of favor or effort from the reader. Tweet this, share that, and like the other thing! If you have a landing page for your project you can tone down this call to action and be smarter with how you get people to back the campaign.
9. Posting Regular Updates
Kickstarter projects offer rewards of some kind to the supporters but providing updates is one area where many projects fall short. You see, if you want people to be involved or want to be involved with a project, you need to show them that things are moving along. In this sense, posting regular updates can help you connect with supporters, which will get more people talking and most likely, more people supporting the project.
Let’s be honest – Kickstarter campaigns are far from easy to get going. In addition to using the right set of strategies, you need perfect timing. Nevertheless, with the right amount of preparation, smart marketing, and a solid PR strategy, anything is possible!
How Pressfarm can help to promote your Kickstarter campaign
Do you need help generating publicity for your Kickstarter campaign? With a team of PR specialists, expert writers and certified designers from Pressfarm, you can do just that!
With a professional press release, some winning guest posts and an eye-catching media kit from Pressfarm, you can make a splash and stand out from other Kickstarter projects. Beyond creating quality content for you, Pressfarm can also help you put it in front of the right eyes.
By submitting your content to the right media outlets and startup directories, Pressfarm can help your startup rank in relevant search results across different search engines. Additionally, with custom media lists and access to a database of 1 million+ journalists, you can connect with the best journalists in your niche.
With a PR package from Pressfarm, you can generate publicity and win customers over to your brand.