As the PR Software industry evolves, so must the tools and techniques in use. Growing disciplines in this field have become critical to an organization’s success in the present day and beyond. In an attempt to drive better results, PR professionals must fully approach link building and outreach with a different toolset, mindset, and skillset. Startups all over the world crave attention from the media. There are hundreds of pitches to journalists on a daily basis pitching one product or the other.
Understanding the PR toolset that is available will help companies approach PR better, build long-lasting media relations, and adjust to the public relations trends of this tech era. Before looking at the tools available for the PR minds and goals, a brief summary of the PR process is important.
The PR process can be summarized into a 3-step process: Building a target media list, crafting a solid email pitch, and finally reaching out. Startups should not compromise when it comes to this 3-step process. While the 3-steps can be different articles on their own or part of a long-form PR guide like this one here, we shall briefly delve into each of them.
As far as building your target media list is concerned, the most vital part is understanding your niche, the focus topics, complimentary focus topics, and finally, understanding each and every journalist on a personal level. When you understand a journalist on a deeper level, there is a high likelihood your email pitch will reflect that.
Crafting your email pitch should be a more interactive process. You need to write and rewrite it until it feels right. If you want to get a journalist’s attention, then you should let the personal or deeper understanding of the journalist’s works be very apparent in your first paragraph. The first paragraph of your email pitch is so important that a bad first paragraph can easily lead to a journalist deleting or ignoring your email.
Finally, send over that email pitch. This last step is not as mentally intensive as the first two. After all, it is only a matter of hitting send. Wait for a day or two and follow it up if you didn’t get an answer. However, it is always important to consider the time zones and days on which you send the email pitch. Avoid busy hours, evenings (unless the journalists work in the evenings), or holidays, and weekends. Send your email pitch in the early mornings between 6am to 8am, or during the lunch breaks. Follow it up once or twice and not more.
The PR process does not end there and neither is it limited to journalists. Other important parts of PR include taking charge of your social media, developing a content marketing strategy, creating a PR roadmap, ramping up your SEO efforts, implementing growth hacking strategies, among others things.
Doing digital PR with the right tools is significant because it can help companies reach their target audience through various online channels. When done well, digital PR should positively impact a company’s search engine visibility. While online marketing and digital PR have been around for quite some time now, 2022 has proven that there is a need for companies to shift towards digital to stay afloat amidst many uncertainties and challenges.
Demand for PR and marketing
Despite the economic downturn we have witnessed over the past year, demand for PR and marketing services has increased to more than $20 million. This is because companies have become increasingly aware that media mentions and other digital PR strategies are where they need to head at this time. Many businesses have either decided to keep their PR efforts within the company because it makes it easier to create more customer-centric communication and internal collaboration. Even so, some opt to hire PR professionals who understand the need for the digital shift.
The impact of digital PR is quite significant because purchasing behavior has changed over the years. So many customers have moved towards social media, blogs, forums, and other customers’ comments to research whether they should buy a product or service. For this reason, companies need to focus on promotion, advertising, sales, and marketing campaigns that might not have worked in the past.
Being visible on high-traffic and reputable news sites enables companies to create a strong image and reputation within their target audience and the public. Along with that, tracking measurable results and developing a fully integrated campaign gives companies a chance to get high visibility on search engines.
As mentioned previously, the end goal of implementing digital PR strategies is to boost a company’s online visibility. A carefully crafted strategy delivered using the right tools should ensure that a business gets featured in online publications with high traffic so that it can convert leads into potential customers.
Below is a list of 150 PR tools for both big and small organizations and especially startups on a budget. For each tool in the list, I have summarized some key points and features. These resources will help you target relevant media contacts, identify key social media influencers, create the best PR pitch, stay alert to bigger openings in the future, and monitor media coverage.
150 Most Important and Most-Used PR Tools:
This is a great and affordable tool that helps you contact various media outlets to write about your startup. Pressfarm boasts a media database of over 1 million journalists across different industries. There are a few packages to choose from depending on the type of services that you require; the Starter package, the Launch package, and the Campaign package. They are focused on creating awareness for your brand, building your credibility, and increasing your reach.
The packages obviously depend on your needs, but to really experience the true capability of Pressfarm and what it can do for your company, you should look at the larger packages.
The Starter package is perfect for small teams that are looking for the basics and fundamentals of taking their communications to the next level. At a mere $90 one-time charge, the Starter package includes a professionally designed press kit, press release proofreading and review by our PR experts, a personalized PR action plan on ways to maximize press coverage, a tailor-made media list of over 500 contacts by our Account Executive for initial PR outreach, startup submissions to 25 directories and review websites to build backlinks and online visibility, and access to 100 PR contacts every month from various media outlets for continued press coverage for a full year. There will also be priority email support whenever you need to contact the company for inquiries.
The Launch campaign is ideal for helping growing companies to increase press coverage, improve effectiveness and personalized communication with the media. It is also designed for small businesses that want to generate consistent press, SEO, and growth.
At a mere $180 one-time charge, you will get services such as a professionally designed press kit, press release proofreading, a personalized PR Action Plan, along with distribution of your professional online press release to increase release visibility in relevant search results across major search engines. You also get a list of an additional 500+ contacts and a guaranteed short story by Pressfarm shared with over 100k potential customers/followers across our social media channels including Twitter, Medium, and Facebook. You will also have access to 100 more PR contacts per month for the year and an additional 25 directories and review websites to build backlinks and online visibility.
The Campaign package is designed to help businesses to equip themselves with the full power of PR expertise from Pressfarm and gain full control of their brand to stay consistent around the world. At a $480 one-time charge, this package includes everything from the other packages and more. The PR experts will personally pitch your press release to 100+ journalists, bloggers, and media influencers on your behalf to get media coverage. You will get a longer press/media kit, and premium distribution of your professional online press release. You will also have access to more PR contacts and directories.
Startups struggle with finding a story angle for their email pitches. Aside from helping you craft your email pitch, Pressfarm works with you to figure out which story angle would be the best for the journalists you would like to reach out to. After studying your startup and understanding what it offers, Pressfarm’s Account Executive builds a list of 2000+ targeted journalists. As you continue to unlock your own list on the platform’s database, you can begin reaching out to journalists by contacting these reporters provided in your target media list.
Most important aspects of the Campaign package
One of the most important aspects of this Campaign package is the opportunity to get your story told on the Pressfarm blog that sees thousands of visits every day. The company will conduct an interview with you, and do an original feature-length article of up to 1100 words. This story will also be shared with Pressfarm’s wide network of social media followers. Additionally, the story will go out during the week to the company’s newsletter that has over 5k contacts. This is also in addition to creating a media kit for startups, which is important when journalists start calling and you are required to give feedback about your company with the click of a mouse.
This Campaign package offers the best value for money given the features of the package. For startups on a budget, the Launch package will do just fine. Companies that want to have monthly access to very few journalists per month and don’t need any of the services in the two larger packages can sign up for the Starter package.
Download Right Inbox’s Gmail extension for next-level email productivity. This extension ensures you never forget to follow up with an influencer or editor with the email reminder feature. If you’re dealing with a client in a different timezone their scheduling option is useful as well.
Pricing: Free with pricing for higher tiers
BrandsEye can provide accurate sentiment analysis about your product and service. It provides users with historical Twitter data which can be used for market research or additional analysis.
Pricing: Depends on keywords used for searches
MixMax is a terrific email tracking service that is a Chrome extension in Gmail. It provides more options in the email and allows you to add an interactive poll, slideshows, Q&As, etc. Using this tool can help you save time trying to schedule meetings and get responses from people.
YesWare is an email tracking tool just like MixMax. YesWare tracks and analyzes emails and tells you who opened them and when a link was clicked. The tool offers a free trial period and then costs $12 per month thereafter. This is a great tool if you choose to target journalists and want to see which outreach strategy worked and when you should do a follow-up.
Pricing: Starts at $12 per user per month with a free trial
Buzzsumo helps you to study and analyze which content performed best for a given subject so that it is easier to identify reporters and social media influencers to pitch your content to. This way, you can promote your brand. With the free trial, you are limited to 10 searches for content.
Pricing: Starts at $79 per month with a free trial
Mention is one of the best tools for monitoring and providing alerts of what’s trending online with your brand and industry. When you key in a keyword or a brand, you will get alerts of what’s been written about it on online platforms. For PR purposes, it also provides you with an avenue to jump in and send comments to a target article.
Pricing: Plans start at $29/month
This is an all-inclusive social media management platform. Sprinklr can handle advertising and marketing across social media channels including Facebook, Twitter, LinkedIn, etc.
Pricing: Upon request
This is a tool from Google that allows you to set alerts relating to the keyword of interest to help you identify the people who are actively developing articles and news. Since Google is able to search the web for content, Google Alerts often picks up relevant influencers that other platforms overlook.
ContactOut is a Google Chrome extension that reveals your lead’s contact details right on their LinkedIn or GitHub profiles. It fetches you the email addresses, contact numbers, and links to the social media profiles of journalists, influencers, editors, and pretty much anyone who can give your content that much-needed exposure.
Pricing: Starts with a free trial
This is a suite of products designed for contemporary PR monitoring as well as online and print monitoring. It helps to monitor the large amounts of conversations and mine them for insights.
Pricing: Upon request
This software helps you to establish relationships and awareness about your offerings through link building and social media. Using this tool is one of the most effective ways of creating the right contact database that can be categorized into different projects. It is very practical if you need help organizing your simultaneous outreach.
Pricing: From $24/month
As Justin Wu of CoinCircle.Com says – Track product analytics not “marketing channels”. Digimind offers comprehensive social media analytics data. It monitors the social media platforms, providing you with an idea about what your targets are saying. Ultimately, this tool saves you from wasting your time and resources on the wrong campaigns.
Pricing: Upon Request
Brand24 enables you to get access to online mentions, and increase customer satisfaction as well as sales. You can also discover what people are saying about your products.
Pricing: From $49/month with a free trial
As the media environment expands, it is becoming difficult to get your story to receive the attention it deserves but the pressure to show results is much stronger than before. Agility helps you approach influential media, increase messages and measure the outcome.
Pricing: Upon Request
This is a useful contact management system for startups and established businesses. It allows individuals and organizations to connect with people and develop authentic relationships.
Pricing: Free package. Paid plans start at$99/month
Journalisted was designed to make it easier for you to find out about reporters and their content. You can read articles written by a particular journalist and set up notifications to tell you when your favorite journalist has written a new article.
PitchRate is an alert service that distributes daily emails that incorporate a wealth of media opportunities. If you want to comment on something, you have to send your pitch via the website.
This is an interactive tool that allows you to send your stories to reporters and influencers. To begin, create a profile, include keywords you think reporters will be interested in, and then design press releases within the interface to send to your media list.
Pricing: From $26/month
WordPress is an easy-to-use content management system that comes with great extensions to assist with everything from readability to SEO. One of the most popular functions in this platform is the calendar feature. The calendar allows you to effectively plan your work months in advance in addition to adding new ideas.
21. Anymail Finder
Anymail Finder is used to search for your contacts’ email addresses. However, you need the person’s full name and company name in order to find an address.
Pricing: From $18/month
22. Sell Hack
Just like Anymail Finder, Sell Hack is also one of the favorite tools to scour addresses. As with Anymail Finder, you need two pieces of information in order to find an email address. When you type in the name and the company of your contact, Sell Hack gives you a valid email address.
Pricing: From $19/month
Newswire is a distribution service that enables clients to increase their online visibility and presence. This is a great tool for getting your news to spread swiftly and be seen by the right targets.
Pricing: From $159/month
GlobeNewswire is a press release distribution tool that helps you to build media and influencer lists and monitor performance. It includes a feature that allows you to create an online newsroom to store data about a client’s brand.
Pricing: Upon Request
25. Business Wire
Business Wire is an essential tool for today’s communications professionals. It offers press release and multimedia distribution, digital newsrooms, and social media monitoring services.
Brandwatch is used to track and analyze your brand across social media platforms. It provides an avenue for you to highlight the most impactful mentions. Every mention is classified by site so that you can understand the quality of coverage.
Pricing: Upon Request
27. Google Insights
Google Insights helps you to search for trends and the best time for journalists to be interested in your product. If you’re a PR professional, then this tool will help you to know when the best time to pitch is.
When clients of both small and big companies are uncertain if Twitter works for them, Twilert may be the perfect tool. Twilert helps you monitor brand mentions and keep track of online conversations in your industry.
Pricing: From $9/month with a free trial
Notey is the perfect free tool to help you search for articles, publications and people to target including key bloggers, journalists, and blogs on a variety of subjects.
Pricing: Starts at $10 per month with a free trial
Followerwonk mainly explores Twitter platforms for user profiles or their bios for keywords that relate to your business or brand. You can also use some of the relevant features of the software for free in exchange for Twitter information which is a bargain.
Pricing: Starts at $29 per month and also has a free option
pr.co helps you tell your brand story by writing press releases, launching campaigns, managing contacts, analyzing PR functions, etc. This software takes into consideration that every organization has something unique to offer.
Pricing: Starts from $55 per month exclusive of taxes
Quora is basically a question and answer tool where the questions and answers are user-generated. Quora is a good tool to help you search for reporters and influencers as well as perform assessments.
The YEC tool enables you to answer individual questions, as well as write and submit guest posts to be published in various publications.
Pricing: Upon request
Submit.co is a company that provides you with a list of press coverage. The list is just a simple spreadsheet that contains links to the submission page, reach, market, and Twitter. The platform offers an effective way to search limited key articles and seek a personal approach.
Today, every PR firm has a LinkedIn page. This tool offers a pool of resources to share materials and press releases. The search engine helps PR professionals to find other experts by name and make relevant connections.
Pricing: Starts at $29.99 per month
Connectifier is a great tool for sourcing email addresses. To begin with, you can visit the social media handles of any of your targets. Additionally, this tool searches your target profiles to capture their most recent address.
Pricing: Upon request
Canva is a brilliant tool for designing custom images. With this tool, you can begin with their design template and tailor it to suit your company branding. You can also use your company images in the unique design.
Pricing: Starts at $12.95 per user per month and there is a free option
Headline Analyzer scores your headline quality and rates its ability to earn shares and increase traffic. If your headline is catchy and relates to users, then your outreach message is more likely to receive attention.
Pricing: Starts at $40 per month with a free trial
This software helps you to get better coverage, build stronger relationships, and influencer engagements. With Prezly, you can add all of your digital materials to the story as you create it. Moreover, Prezly continually provides updates as the productions run.
MyMediaRoom tool enables you to create, manage, and distribute content through an online media platform.
Pricing: Plans start at $49 per month with a free trial
Responsesource is an easy-to-use platform that connects you to journalists, enabling them to give your news the necessary coverage easily and fast.
Pricing: Depends on distribution choice
This software helps you to create content optimized for search engines and share it on social media platforms. It uses landing pages to boost your material and helps you turn your leads into delighted customers.
Pricing: Free. Paid plans start at $50 per month
Colorcinch is a simple yet powerful tool that lets you create stunning visual content for your blog and social media posts. You can tweak your photos with hundreds of unique effects/filters, add texts and overlays, and play around with its collection of vector graphics and icons. Colorcinch can also help you clarify your images and get them looking professional in a few clicks. The tool has a very intuitive interface, and designing is as simple as dragging and dropping. By using this platform to create custom visuals, you can develop a memorable brand image.
Pricing: Colorcinch Basic is free and provides access to numerous essential effects and filters.
CrystalKnows is a Google extension that tells you the best way to communicate with your targets on their unique personality. This software helps you glean some intelligence on the journalist you want to pitch.
45. Google Drive
Google Drive is a great tool. Each document, spreadsheet, presentation, etc. is automatically saved every second. For this reason, you don’t have to worry about losing your materials or device crashing. Moreover, every document can be easily shared with your team.
Pricing: Free. Pay plans start at $1.99 per month
Free Press Release is mostly suitable for organizations with restrained budgets. This software allows you to reach your target and maximize publicity. The submission feature helps you to submit professional press releases on your own.
Pricing: Free. Paid plans start at $19 per press release
Nimble offers startups and small businesses the optimal features of a top-notch CRM platform combined with the power of social media.
Pricing: From $9 per user/month
48. PR Underground
PR UNderground distributes your release to search engines and social media channels within minutes of submission. Your releases will be distributed to hundreds of news sites.
Pricing: Start at $49.99 per release
Pressfriendly enables you to get press. This tool gives you advice on phrasing and helps you to describe your company or brand to someone who is unfamiliar with it. It also increases response rates by enhancing your pitch.
Pricing: Start at $999 per month
Pressat offers you news distribution, translation, disclosure services, and media database services.
Pricing: Start at £110 per release
51. Critical Mention
This tool lets you monitor the media sources from across the world to find opportunities and generate coverage.
Pricing: Upon request
ToutApp allows you to individually send tailored emails to multiple journalists with keystrokes and then notifies you whether the recipient has opened the email and accessed the links. The tool also helps you to store your list and monitor the number of engagements for all recipients.
Pricing: Starts at $49 per user per month with a free trial
Tomoson allows you to find bloggers who are interested in doing product reviews.
Pricing: Plans start from $49/month
Poor grammar is a death knell for PR specialists. Consider the reception you receive from a reporter who opens your pitch with grammatical errors. Grammarly helps to flag these mistakes in your digital output even before you’ve sent your material.
Pricing: Free. Paid plans start at $29.95 per month
When you are not sure if your email subject line is perfect for your content, SubjectLine comes in handy. Copy and paste the subject into SubjectLine and it will give you a score out of 100. This tool allows for one free attempt before you are required to register your details.
56. Cliché Finder
Most reporters dislike fluffy press releases and over-the-top content. If you want to stick to relevant facts and avoid clichés, then you should copy and paste your content into Cliché Finder and it will show you your mistakes.
57. Pitch Engine
This software allows you to compose a press release on any electronic device, mobile, laptop, or tablet. Once you’ve developed a winning press release, you can upload it into an engaging app where you can share contacts and social media networks.
Pricing: Starts at $49 per month with a free trial
Kantar is the parent company of some of the leading research, data and insight companies worldwide. These companies provide a complete overview of customers across the world. They cover a wide range of technologies and techniques including purchase and media and forecasting long-term trends.
This tool provides you with a community of writers and bloggers who meet to share ideas, case studies, and get sources for their content.
This is a dynamic and simple to use tool for any organization. FounderSuite allows you to straighten out your vision for a new brand or business. Furthermore, this tool offers you a curated set of spreadsheets designed to help start-ups get off the ground easily.
Pricing: Free option. Paid plans start at $44 per month
Prowly is used to streamline a company’s brand communication strategy. This tool helps you to manage contacts, pitch to reporters and craft captivating stories. If you’re a content creator, then this tool will prove helpful in your everyday work.
Pricing: Starts at $85 per month
Buffer’s Growth Hacking Strategy: “The Power of the Guest Blog”
Guestr helps website owners to attract new and free content from guest bloggers.
63. Crimson Hexagon
This is a social media analytics tool that lets you uncover social insights from social data to drive strategy. This platform lets you focus your analysis on those aspects that are vital and ignore those that don’t work. The platform is founded on the concept of answering complex business questions.
Pricing: Available upon request
This is a simple and flexible email address tool that lets you create reminders and keep track of email conversations.
Pricing: Free package. Paid plans start at $2/month
65. CC Search
The Body Coach’s secret to “Achieving Media Ubiquity and Raising Sales”
This platform enables you to scour the online world for creative photos and narrow your search by Google images, Pixabay, etc. It gives priority to images others have used which increases your chances of finding a good image for your post.
Pricing: Start at $5 per month
This is a simple tool that lets you create an amazing presentation, useful on metrics, and its interface helps save time, possibly days’ worth of your resources and time.
Pricing: Plans start at $99 per month with a free trial
Scoro includes features like time management, productivity, and collaboration. It does not require you to switch between several applications and email clients. The PR management services only permit you to control your work from one place.
Pricing: Start at €19 per user per month with a free trial
Keyhole offers you an insight into brand mentions and social media amplification. The campaign tracking and real-time topic feature are used by reporters to monitor keywords, URLs, and hashtags among others.
Pricing: Start at $149 per month with a free trial option
This is a PR analytical tool that provides PR specialists with the ability to quantify their true business outcomes. TrendKite aims to go beyond legacy metrics like mentions, ad equivalency, and readership to provide you with a valid way to attribute effort to real business outcomes.
Pricing: Upon request
It is important for you to know your niches inside and out. You need to stay abreast with what journalists are covering and be familiar with what is going on in your industry and competitors. Feedly helps you do just that, by offering you a curated list of news articles from your industry.
“Don’t spam. Build relationships.” This product is designed to do just that by helping you combine traditional PR with personalization. It helps with everything from link building to content promotion and analyzing the impact of your product or service.
Pricing: Yearly/Monthly plan divided into a standard plan or custom plan. Yearly standard: $95/month Yearly custom: starting at $245/month. Monthly standard plan: $145/month Monthly custom: starting at $299/month.
Nomvo is designed to help people who don’t know anything about digital marketing to do digital marketing like pros. The platform is dedicated to making sure that people who need help trying to achieve a worthwhile and stable ROI in the digital marketing space have an easy time doing just that.
Pricing: Upon request
After the Deadline uses artificial intelligence as well as natural language processing technology to correct writing errors and offer suitable suggestions. This tool is available on various platforms including WordPress, adds-on, plugins, etc.
Vidyard creates easy-to-share videos of you explaining a topic through a series of actions on your device. It allows you to monitor who has watched your content as well as check if your pitch was received or viewed.
Mashfeed is a free tool you can use to find popular social media feed that is worth following. It makes suggestions for you centered on your preferred topics. In this way, you can keep track of your campaigns across social media networks.
76. Voila Nobert
Voila Nobert is a simple and clean platform that does work for you. The tool takes names you provide and tries multiple combinations of emails to identify one that works for you.
Pricing: Free. Paid plans start at $39 per month
ReleaseWire is designed to distribute content at the touch of a button, instantly connecting businesses and brands with reporters within their fields.
Bananatag lets you monitor a maximum of five emails each day at no fee. It is easy to check if a journalist opened your pitch or even how many people in your team have read your new policy.
Pricing: Free option. Paid plans start at $10 per month
This is a Chrome plug-in that allows you to pull social media stats, metrics, and contact details. NinjaOutreach Lite lets you find ways to validate authority, ranking metrics, and engagement of a page or influencer.
This tool was launched to answer the question, ‘who unfollowed me on Twitter.” Crowdfire has since expanded to include additional features like weeding out inactive users, identifying the right users to follow, and monitoring how social media updates affect stats.
Pricing: Upon request
talkwalkerNow is designed to tell you the top trending topics for a given brand, industry, and country as they happen. This helps you to capitalize on the day’s news and find trending topics that your competitors don’t want you to know about.
Pricing: Start at $8,400 per year
This is a simple tool that lets you type in a keyword and receive insights about the most searched questions related to the keyword. You can then filter results by popularity, country, type, etc.
This platform helps you to count words and characters. In addition, it can help you improve word choice and writing style as well as check for grammar mistakes and plagiarism. Likewise, it shows you the keywords and keyword density of the content being written. This lets you know which keywords you use most often and at what percentage.
This free tool provides free photos. Pexels boasts of a large collection of photos that you can copy, edit, and distribute commercially.
This platform has millions of active users. Today, every brand, business, and big celebrities are using Twitter. As such, it is an amazing tool to use if you want your content to be noticed.
This resource helps you to distribute press releases to maximize presence and awareness.
Pricing: From $49/press release
Buffer enables you to schedule your posts on social media networks and then monitors analytics such as favorites, views, and clicks. In addition, Buffer boasts one of the best blogs in the industry.
Pricing: Free option. Paid plans start at $10 per month
88. Buffer Pablo
Buffer Pablo is a relatively new product and has generated buzz for a reason. This software helps you to create shareable images within seconds.
Kred helps influencers and brands to interact with each other to build influencer relationships and improve their level of influence. This tool assigns ‘influence and outreach scores’ to influencers. If you are identified as being influential in multiple topics, you earn scores for each topic as well as an overall network score.
Pricing: Starts at $19 per year with the option of a free trial
This is an online news tracker system. It offers you efficient online news media monitoring with the best technology. Newsmeter also traces news sources continuously from across the world.
91. Hemingway App
Basically, this app is everything you would want in a grammar checker. It counter-checks for long words, and sentences, suggests removing adverbs, and urges the deletion of passive sentences.
This is a free tool that drops updates into your inbox several times a day from journalists and influencers looking for content. You can respond to any requests which you’re interested in. It is also a useful tool for connecting hungry reporters and influencers with stories that can help them make a name in the industry.
Passle is a great tool that lets you create an amazing page of your content. It allows you to create videos and images and share them directly with the right targets. This tool also helps you to share content, gather contacts, and collect new ideas from your targets.
Pricing: Upon request
This is a very useful tool that helps drive your content marketing and PR functions. It is a project management resource that allows you to share updates and developments with your team members. In addition, it monitors everything from the bigger picture to minute details.
Pricing: Free option. Paid plans start at $9.99 per user/month.
This platform helps you predict emerging trends and also identify future viral stories even before they break. It is a useful tool to help you plan campaigns well in advance.
Pricing: Starts at $49 per month with a free trial
This is one of the best keyword tools on the market. SEMrush helps you to analyze rankings, and backlink profiles, ad copy and spy on your competitors.
Pricing: From $99.95 per month
97. Meet Edgar
This is the best tool to save you time when managing your social media accounts. The tool has made it possible to create automated publication planning. Once you’ve developed your calendar of content, the software publishes it automatically.
98. Shared Count
Shared Count aims to monitor how many times URL has been shared across social media channels while also checking their engagement.
Pricing: Plans start at $40/month
toggl is an incredible timer that is simple to use. When using toggl, make sure to include descriptions of what is to be done. At the end of the week, you can evaluate how you spent your time and how much time it has taken for you to develop content and interact with stakeholders.
Pricing: Plans start at $9 per user/month
Boomerang provides the optimal times in which you can send emails. Primarily, this tool performs the function of returning your emails when the recipient does not respond and scheduling your emails for a specific time. This is useful when targeting people in different time zones.
Pricing: Free plan. Paid plans start from $4.99/month
This resource aims to distribute press releases everywhere to reach journalists as well as customers and build an active online presence.
Pricing: Starts at $30/month
Moz Open Site Explorer provides you with many free SEO tools and resources. Moz Open Site Explorer lets you find new content and link-building opportunities, monitor your site’s profile and gauge comparisons to your competitors for data-driven and targeted link building.
This software is mainly used to manage all media and influencer engagements. Vuelio allows your various stakeholders to work more efficiently with one voice and empowers them to build a strong relationship with the media. This ensures that your targets get the right information at the right time.
Pricing: Upon request
If you must open 50 tabs each day, OneTab software allows you to condense all tabbed windows into one window with clickable hyperlinks so that you can reopen them when needed.
Hootsuite is a familiar tool for anyone in a PR role. For companies that handle several social media networks for their clients, Hootsuite is the absolute godsend. The software integrates all social media handles giving you the ability to schedule posts when you like.
Pricing: Plans start at $19/month with a free trial
This is an outreach tool that delivers automated follow-up and intelligent templates to offer users more customized outreach options.
Pricing: From $195/month
107. PR Log
This is a free online press release distribution and submission service
Tailwind helps you to integrate Instagram and Pinterest. This tool lets you schedule updates and you can also use it to research the most suitable time for your posts to go live based on when your subscribers are most active.
Pricing: Plans start at $9.99/month with a free trial
Articlecube covers many categories including tech, home, business, and health, among others. Your article need not be a typical press release. You can also write an informative article where you can mention your business.
This product focuses on building strong relationships. This easy-to-use blogger outreach platform was designed to help streamline communication with your stakeholders.
PRstack is a growing directory of tools mapped against workflow. It allows you to browse tools by type or goal. You can also set up alerts so that you don’t have to remember to check whether new tools have been added.
112. Adobe Spark
Adobe Spark assists you to create graphics, images, videos, and stories. It features a wide range of templates that you can use to customize the content you want. Adobe Spark is great regardless of whether you plan to post your content on social media platforms, include it in a post, or add it to your website.
Pricing: Free option. Paid plans start at $9.99/month
113. Vision Smart News
This tool allows you to create a digital newsroom and distribute press releases to media outlets, search engines, and social media networks.
Pricing: Upon request
114. Mail Chimp
A well-designed email pitch incorporating links, pictures, and videos can capture a journalist’s attention. The forever free plan allows you to send at least 10,000 emails monthly for free. The template can also be tailored to fit your client’s brand and keep track of who opens your email.
Pricing: Free. Paid plans start at $10/month
Zapier lets you find out which users share your content online, when, and how often. Zapier is useful in reaching out to users and building new relationships with them so that they can perform the role of brand influencers.
Pricing: Free option. Paid plans start at $20/month with a free trial
Trackur software seeks to monitor social media channels as well as keep track of news and blogs. The free plan offers limited searches and does not come with Facebook or the monitoring forum.
Pricing: From $97/month with a free trial
This is a social media monitoring platform that allows you to collect insights from the public.
Pricing: Upon request
This tool informs you when and if a recipient has seen your message. The data should be used for sending follow-ups if you think your email fell through the cracks.
Pricing: Upon request
119. Survey Monkey
Survey Monkey you to create your own online surveys easily and quickly. You can use it on your client’s behalf and create a quick survey to collect feedback from clients on your performance.
Pricing: Free. Paid plans start from $35/month
120. PRmax Press Office
PRmax Press Office provides you with a media database, email and SEO press release distribution, engagement logging, and tracking solutions.
Pricing: From €108/month with a free trial
121. A Soft Murmur
A Soft Murmur provides a collection of soothing sounds to get you in the mood for writing. Beyond that, it allows you to mix up and combine sounds.
Pricing: A paid app with upgrades
Klear is a useful tool for finding reporters and influencers using topics, keywords, and industries with an added feature for refining searches by skill and location. It is based on Twitter influencers and you can also get access to Instagram influencers at an additional fee.
Pricing: Free. Paid plans start at $250/month
There are a number of ways to identify how many retweets your content has received or even how many times your content is shared on Facebook. However, how about the other social media channels? ShareTally comes in handy to provide you with an insight into how each URL is being distributed across online platforms.
Pricing: Upon request
Evernote makes it easy to create to-do lists and saves ideas in one place. This helps to organize thoughts and tasks during the content development process.
Pricing: Plans start at $34.99/year
PressCable offers you an easy way to distribute your content to high-quality websites, grow your products and increase targeted traffic.
Pricing: Paid plans start at $159
Ahrefs covers a wide range of functions including SEO, link prospecting, review keywords, ranking positions, etc. The dashboard feature lets you set up projects where you can track domains for changes in metrics. If you sign up for email notifications, then you can be alerted daily, weekly, or even monthly.
Pricing: From $99/month with a free trial
This is a paid service software that enables you to operate in a virtual environment. It provides you with a secure screen interface sharing without having to set up complex video feeds.
Pricing: Starts at$19/month
This software helps you to reach out to the right bloggers.
Pricing: From $8,000 per user/year
Connecting with media contacts can be very difficult and keeping track of some of them can even be harder. Contactzilla lets you keep track of media contacts and helps to keep everyone in the know.
Pricing: From $5 per user/month with a free trial
With a personalized Dropbox account, you can set up folders with media releases, screenshots, and some statistics that are pulled together for a journalist within minutes. Personalizing these features and delivering them quickly increases your chances of getting the necessary attention.
Pricing: Plans start at $12.50 per user/month
Zemanta is a free tool that helps simplify the PR process. This tool works with you as you blog, develop the right images, and articles to use. When you see an image or object you like, you just grab and drag it into your content.
Pricing: Upon request
Xtensio is a cloud-based collaboration platform that is great for creating stunning marketing collaterals. Just like Google docs, the documents you create can be edited in real-time so you and your colleagues can collaborate on creating truly engaging content. Xtensio also offers a wide range of marketing templates to choose from such as pitch decks templates, sales pages, landing pages, user persona and many more.
Pricing: Upon request
Milanote is a tool for organizing your creative projects into beautiful visual boards. The platform was created to replicate the feeling of working on a wall in a creative studio – visual, tactile and sometimes a bit messy. Milanote is a great fit for freelancers in both the marketing and design spaces. Milanote has heaps of built-in templates to help you get started with a variety of different projects, from creating a mood board to setting out the visual direction for a project, and writing that perfect creative brief. The sharing features make it a great option for those who regularly provide work to clients for feedback.
Pricing: Basic plan available for free with no time-limit
Mediatoolkit is a media monitoring tool that tracks relevant mentions of your brand across the web and social media in real-time. Along with that, they can track impressions, engagement, and sentiment data, find influencers, and get virality alerts. Users can get notified immediately when they are mentioned anywhere online and discover meaningful insights behind every mention.
Companies can use Whatagraph for their multi-account, cross-channel marketing performance reporting. The tool simplifies reporting and analytics tasks while automating data visualization. It helps companies transform their business marketing numbers into detailed yet simple infographics reports.
SocialPlanner is an all-in-one content marketing & social media scheduling tool designed to help brands and businesses find, plan and publish engaging content. Users can implement this tool to identify the type of content that generates high user engagement, as well as schedule and publish content across all social media accounts.
As with other tools from Google, Search Console’s tools and reports help companies measure their site’s search traffic and performance, fix issues, and make their site stand out in Google Search results. Companies can see which queries bring users to their site by analyzing their impressions, clicks and position on Google Search. The URL Inspection tool provides detailed crawl, index, and serves information about your pages, directly from the Google index.
For companies that want to embrace the audio world, Radio Guest List is the tool where they can sign up for email notifications from products, journalists, and podcast hosts who are looking for experts on specific topics. Companies can reach out with their credentials and interest.
Marketwired is a press release distribution service where companies can build media and influencer lists, send targeted news updates, and track performance. The tool also has a feature where PR professionals can create an online newsroom to store everything about a client’s brand.
Covered Press is an all-in-one PR platform that streamlines press tracking, reporting, and analytics to create a cohesive platform. The tool also offers white-label reporting so that publicists and PR professionals can brand their own analytics portals and reports for their clients.
Owned by the company Launchmetrics, Augure is an influencer and PR cloud-based platform that provides a range of features and options for PR managers and agencies. It has a CRM-style platform that tracks communications with journalists, social media monitoring, email marketing and tracking capabilities for sending out releases and follow-ups, and reporting and measurement tools.
If your company is based in the UK, JournoRequests provides a free daily email of all the mentions of a need for a source from journalists in the area. With a paid account, users can get instant alerts from requests in a specific category or by selecting targeted keywords. The founders of the tool also created a complementary site called Hey Press, which is a search engine for finding journalists who have written about specific subjects and keywords.
Starting at $99/month for its Bronze Plan, Coverage Book makes it easy to collect and present the media mentions and results of earned media efforts. Users can also upload offline coverage or simply input the URL of the article and the tool will create a screenshot. There is a main dashboard that shows the combined views, shares, and inbound links resulting from PR efforts and users can also go into specifics with individual articles and see their impact.
Owned by Cision, Gorkana is the biggest, most thoroughly researched and accurate media database in the UK. The platform is trusted by thousands of communications professionals. The tool monitors the most comprehensive list of global media across all channels, while their editors filter so that it is relevant to the user.
Since 2015, Hunter has been on a mission to give professionals the power to create new connections with the people that matter. They provide a way for people to easily find journalists and contacts. Users can also verify the legitimacy of the information, in addition to using CRM integrations, TechLookup, and MailTracker.
From email marketing to subscription forms and landing pages, Moosend helps users perform various marketing activities all in one place. They can use to tool to send a news release to their email subscribers, set up custom landing pages to offer special discounts to people who are interested in their product. They also offer a freemium plan that is ideal for small businesses that want to get started with email marketing and automation.
Mynewsdesk allows people to monitor their industry and brand, build and manage content distribution lists, create and publish content, and track and measure results from the PR campaign.
SparkToro is a software tool that was built by Moz’s founder Rand Fishkin. It is a market research and audience intelligence tool for marketing professionals and allows users to conduct searches and identify audiences based on certain activites that they have performed online.
Considered the best alternative to Canva on the market, users can use the tool for creating visually appealing graphs, charts, presentations, infographics, and everything in between. It helps people create visual content that they can later use to distribute to their media outlets and channels.
When you manage a blog, linking to other thought leaders in your industry can help boost your SEO ranking. However, this only works if you can link to a good variety of sites with high domain authorities (DA). Once you find an article that you’d like to link to, you can use Ahrefs Website “Authority” Checker to determine whether the DA is high enough to boost your SEO score. Generally, a DA of 74 and above is considered good.
With these PR tools, you will be able to search and identify reporters and influencers worthy of pursuing as part of your PR outreach campaigns. Affordable and constant press attention is a result of the most consistent efforts all year round. Don’t just seek press focus when launching a product, make it your lifestyle. Aim to always be in the news for all the right reasons.
How Pressfarm can help
For an entrepreneur, overcoming a crisis can determine your success or failure. At Pressfarm, we help companies define the right narrative in the media for their brand – either to improve their credibility or resolve a PR crisis. If you are an entrepreneur wondering how to improve your company’s publicity, get in touch with us. We can help you to craft and distribute your press releases, develop compelling guest posts and design eye-catching media kits for your brand.
Learn why we are good at what we do from our customer success stories.