PR Outreach

Pressfarm ensures the development of positive long-term relationships with media outlets

Step 1: What is PR/Media Outreach?

Which part of the world do your services cover?

While most of our clients are based in North America and Europe, we have worked with thousands of brands around the world. We use our experience to tailor your campaign to your specific location so that you can connect with the target audience you’re eyeing. And if your brand has operations in more than one region, we can customize multiple campaigns for you – one campaign for each region.

PR outreach involves pitching a story to media outlets in order to capture media attention and generate press coverage. Successful media outreach is about building a relationship with journalists in several ways. These include sharing tips, groundbreaking information, and stories that would interest the audience for which the journalist writes.

At Pressfarm, we know that the little things make a huge difference later on. For example, congratulating a journalist for a story they recently wrote, sharing a story tip with them when it doesn’t directly benefit your brand, and thanking them for the exceptional story they wrote about you. These little things are what help you build a positive long-term relationship with each of your media contacts. By doing these little things, we help you build media relationships that are mutually beneficial and turn media mentions into a reality for your brand.

Our PR professionals and writers understand that in order to create an effective media outreach campaign, you need to define your goals and objectives before connecting with media professionals.

When you sign up for a Pressfarm package, one of the first things we do is help you to develop the objectives of your PR campaign. This helps us to give the media outreach which we do for you focus and direction.

From years of experience, we know that PR outreach can be challenging, tiring and almost impossible to do; let alone in scale. 
Using powerful tools, and a skilled team of industry specialists, we get in touch with your journalists and pitch your story. Whether you want to reach out to only 10 journalists or 10,000, we have the incredible ability to reach out on your behalf at scale. We focus on building the relationships – our PR pros are good at building media relations that are genuine, beneficial and great for your next news story.

Each of our PR packages are focused on media outreach, but there are ranges in accessibility.

1) Starter – $90 one-time charge

Media outreach with this PR package is a great start for startups and small businesses looking to take their communications to the next level.

2) Launch – $180 one-time charge

The Launch package is perfect for growing companies hoping to increase their press coverage, increase their reach, and build long-term relationships with the media. 

3) Campaign – $480 one-time charge

This package is perfect for businesses looking to equip themselves for success, generate the publicity their brand deserves and reach audiences across the globe with the assistance of our PR experts.

4) Enterprise – $960 one-time charge

The Enterprise package is ideal for companies preparing for a big product launch. It’s also designed for brands that have multiple stories to pitch and need PR experts to help them reach leading press contacts. By signing up for this package, companies can gain full control of their brand and stay consistent around the world.

What does the starter package include?
  • Press release review 
  • A custom media list (500+ contacts)
  • Startup directory submissions (25 directories)
  • A personalized PR action plan (1 page)
  • Email support
What does the launch package include?
  • Press release review and distribution
  • A professional media kit (2 pages)
  • A feature story (published on the Pressfarm blog and shared with our social media network)
  • Custom media lists (1000+ contacts)
  • Startup directory submissions (50 submissions)
  • A personalized PR action plan (up to 2 pages)
  • Email support
What does the campaign package include?
  • Press release writing and distribution
  • A professional media kit (up to 5 pages)
  • A feature story (published on the Pressfarm blog and shared with our social media network)
  • Custom media lists (2000+ contacts)
  • Startup directory submissions (75 submissions)
  • A personalized PR action plan (up to 2 pages)
  • Email and telephone support
What does the enterprise package include?

An extended campaign (up to 3 months) that is suitable for one or more brands. This includes:

  • Press release writing and distribution
  • A media kit (up to 8 pages)
  • A feature story (published on the Pressfarm blog and shared with our social media network)
  • Custom media lists (3000+ contacts)
  • Startup directory submissions (75 submissions)
  • A personalized PR action plan (up to 3 pages)
  • Email and telephone support
How does your media database help with this?

As a client, you have access to media contacts from our extensive media database of over 1 million journalists and influencers from different niches. With this database, you can continue doing media outreach for your brand for up to a year.

 

We will start by gathering information about your company, products and services, storylines, pitch angles, and objectives. From there, our PR professionals will create a media plan for different elements of your campaign including story angles, media outreach and your customized brand brief. The brief is specifically written for the news media and covers key features of your company and its products/services.

Once we have all the information we need, we will start creating quality content for your brand, including a press release, guest posts and the brand brief. Depending on the plan you have chosen, we will also start pitching the agreed media verticals to an extensive list of media contacts and manage all follow-up and correspondence on your behalf. As coverage is secured and published, we will send reports to your team in real time. At the end of the month, we will compile all secured and published coverage in a report, with an update on our focus for the upcoming month.

 

Our PR experts help you build an online presence for your brand by increasing visibility in relevant search results across major search engines like Google, Yahoo, and Bing! We will also submit your company to respected startup directories and professional networks across the globe in order to increase brand awareness.
Our distribution strategies are designed to offer you the following:

Outreach
Our custom media lists give you the contact details of each journalist so that you can do targeted pitching. Gone are the days of sending mass emails or sending your emails to a generic email address at a media outlet because you can’t find a journalist’s personal email address. With our list, you can reach out to each journalist individually, making it easier to connect with them on a personal level. 

Online visibility
By submitting your business details to startup directories and professional networks, we can boost online visibility for your brand. These submissions ultimately help your brand to feature in relevant search results across different search engines such as Google, Yahoo and Bing!

Membership Benefits

Professional press release writing
Let our PR specialists create a press release that will capture media attention and inspire your target audience.

Online Press Release Distribution
Increase release visibility in relevant search results across major search engines including Google, Yahoo and Bing!

Boost your online visibility
By submitting your brand to the right media outlets and startup directories, we can ensure you rank in relevant search across different search engines.

PR Database
Get contact details for over 1 million journalists across different industries. Use our powerful, filter-based search engine to find the ideal media match for your startup and target audience.

Expert Advice
Would you prefer to write your own press release and do your own media outreach? Discover top tips for PR, online visibility and more.

Expert Advice
No hourly cost. No surprise fees. Just one flat rate for all your PR needs.

FAQs

Still have questions? Check out our FAQs or reach out to our team directly and we’ll be sure to help you out.
Chat with a team member now.

Why should I hire Pressfarm as my PR agency?

Our personalized approach helps us connect with journalists who are interested in hearing about your company’s work. Most agencies charge high fees for little results. We’re different.

We hit the ground running and waste no time creating your PR strategy and building a media outreach strategy.

We aren’t held back by corporate bureaucracy or over-complicated processes.

We have the network, experience and understanding of the news industry to help you raise awareness for your company.

We’re skilled at doing media outreach for brands across different industries. Alternatively, if you want to do your own media outreach, we offer advice on how to craft personalized pitches which will stand out in a journalist’s overflowing inbox and get your brand noticed every time.

How do I begin the process?

Once you’ve chosen a PR package, Pressfarm needs to know all the important information about the brand so that our PR professionals and expert writers can create quality content and connect with media professionals in your niche. Start by filling out a questionnaire to help Pressfarm’s expert writers understand what you are looking for. It’s also important to upload any attachments you believe are important.

Is the database up-to-date?

Pressfarm works round the clock to ensure that journalists’ contacts are up-to-date. We are always welcoming new media professionals to our database. While we strive to only work with updated contact information, we sometimes miss one or two contacts that may need updating. If you think a contact is out-of-date, you can let us know by sending us feedback through our live chat or emailing info (at) press.farm.

Which PR package should I choose? +

 

Every client is unique. For this reason, we’ve curated each package to meet the needs and wants of different clients.

However, we do have a couple of recommendations: 
For small startups looking for the basics to take their media communications to the next level, the Starter package is the most cost-effective option. 

For larger companies with an extensive product launch or multiple storylines to pitch to different media professionals, the Launch package is better-suited to increase press coverage, improve reach and boost personalized communication with the media. 

If you’d like to make a name for an established brand, then the Campaign package will serve you well. By signing up for this package, you can capture the media attention which you need to build a memorable brand image.

What type of content does Pressfarm help create? +

We create quality content ranging from email pitches, press releases, guest posts, and press kits, depending on which PR package you have chosen. In some cases, we will edit and proofread your content to highlight newsworthy story angles and adapt it for distribution to media outlets and journalists along with your own channels. In others, we will create quality content worthy of capturing media attention from scratch.

How do you achieve media placement?

We go into the PR outreach process with the understanding that nothing in PR is guaranteed. However, we will do everything we can to position your business in a positive light and highlight the newsworthy aspects of your story. Rather than sending mass emails as some PR agencies do, our PR professionals craft personalized pitches to each media contact to ensure a higher success rate.

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