PR Outreach
Pressfarm ensures the development of positive long-term relationships with media outlets
Why media outreach matters
PR outreach involves pitching a story to media outlets in order to capture media attention and generate press coverage. Successful media outreach is about building a relationship with journalists in several ways. These include sharing tips, groundbreaking information, and stories that would interest the audience for which the journalist writes.
At Pressfarm, we know that the little things make a huge difference later on. For example, congratulating a journalist for a story they recently wrote, sharing a story tip with them when it doesn’t directly benefit your brand, and thanking them for the exceptional story they wrote about you. These little things are what help you build a positive long-term relationship with each of your media contacts. By doing these little things, we help you build media relationships that are mutually beneficial and turn media mentions into a reality for your brand.
Our PR professionals and writers understand that in order to create an effective media outreach campaign, you need to define your goals and objectives before connecting with media professionals.
When you sign up for a Pressfarm package, one of the first things we do is help you to develop the objectives of your PR campaign. This helps us to give the media outreach which we do for you focus and direction.
Which part of the world do your services cover?
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How to use our PR packages for media outreach
From years of experience, we know that PR outreach can be challenging, tiring and almost impossible to do; let alone in scale.
Using powerful tools, and a skilled team of industry specialists, we get in touch with your journalists and pitch your story. Whether you want to reach out to only 10 journalists or 10,000, we have the incredible ability to reach out on your behalf at scale. We focus on building the relationships – our PR pros are good at building media relations that are genuine, beneficial and great for your next news story.
Each of our PR packages are focused on media outreach, but there are ranges in accessibility.
Starter
$90 one-time charge
Media outreach with this PR package is a great start for startups and small businesses looking to take their communications to the next level.
Launch
$180 one-time charge
The Launch package is perfect for growing companies hoping to increase their press coverage, increase their reach, and build long-term relatio…
Campaign
$480 one-time charge
This package is perfect for businesses looking to equip themselves for success, generate the publicity their brand deserves and reach…
Enterprise
$960 one-time charge
The Enterprise package is ideal for companies preparing for a big product launch. It’s also designed for brands that have multiple stories to pitch…
What does the starter package include?
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What does the launch package include?
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What does the campaign package include?
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What does the enterprise package include?
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Our media outreach process
We will start by gathering information about your company, products and services, storylines, pitch angles, and objectives. From there, our PR professionals will create a media plan for different elements of your campaign including story angles, media outreach and your customized brand brief. The brief is specifically written for the news media and covers key features of your company and its products/services.
Once we have all the information we need, we will start creating quality content for your brand, including a press release, guest posts and the brand brief. Depending on the plan you have chosen, we will also start pitching the agreed media verticals to an extensive list of media contacts and manage all follow-up and correspondence on your behalf.
How does your media database help with this?
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How we increase your online visibility
Our PR experts help you build an online presence for your brand by increasing visibility in relevant search results across major search engines like Google, Yahoo, and Bing! We will also submit your company to respected startup directories and professional networks across the globe in order to increase brand awareness.
Our distribution strategies are designed to make it easier for your target audience (whether this is potential clients, investors, business partners or employees) to find you online.
By submitting your business details to the right media outlets, startup directories and professional networks, we can boost online visibility for your brand. These submissions ultimately help your brand to feature in relevant search results across different search engines such as Google, Yahoo and Bing!
Membership Benefits
Targeted Pitching
Our PR specialists will personally pitch you to journalists and media outlets in your industry.
Online press release distribution
Increase release visibility in relevant search results across major search engines including Google, Yahoo and Bing!
Custom Media Lists
Our Account Executive will personally build media lists tailored to your brand, your niche and your business goals.
PR Database
Get contact details for over 1 million journalists across different industries. Filter your results for relevant contacts.
Expert advice
Would you prefer to do your own media outreach? Discover top tips for PR, online visibility and more.
Startup-friendly Rates
No hourly cost. No surprise fees. Just one flat rate for all your PR needs. Choose from 3 affordable packages.
FAQ
Still have questions?
Check out our FAQs or reach out to our team directly and we’ll be sure to
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Why should I hire Pressfarm as my PR agency?
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How do I begin the process?
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Is the database up-to-date?
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Which PR package should I choose?
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What type of content does Pressfarm help create?
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How do you achieve media placement?
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