While Non-Fungible Tokens (NFTs) trade for millions of dollars, it’s important to employ the right NFT public relations strategies if you’re aiming for widespread adoption of your NFT assets. NFTs have piqued the interest of investors, art collectors, gamers, and techies from all over the world. Everyone now wants to buy an NFT. However, not all NFTs are valuable, so you need to clearly highlight the value that your NFT collection offers if you want to generate sufficient sales.
Ultimately, the sale price for your non-fungible tokens will be determined by your NFT marketing strategy. In order to arrive at an effective strategy, NFT professionals usually build a digital community of users, create partnerships with numerous influencers, employ content marketing, and use social media to promote additional bids. Generating higher bids will result in a higher selling price for your NFTs.
This article will walk you through the complete process of advertising your NFT on the marketplace and marketing your NFT to capture the attention of art aficionados and NFT collectors. We’ll also go through the benefits and drawbacks of NFTs.
What is an NFT?
A non-fungible token (NFT) is a one-of-a-kind digital asset that can be used to prove ownership of virtual or tangible assets, including photos, videos, Tweets, and more. Each NFT represents a one-of-a-kind cryptographic artifact that cannot be traded and is stored in a blockchain-based digital ledger.
What are NFTs best used for?
NFTs are for everyone, whether you are an artist, a customer, or a collector. The bulk of NFTs are still utilized to commodify digital art productions, and they work best for obtaining ownership of works like digital art, music files, and video games. Anything can be sold as an NFT.
If you want to invest in NFTs, start collecting digital art by artists such as Beeple, Trevor Jones, Fewocious, Mad Dog Jones, XCopy, 3LAU. These are the artists behind some of the most popular NFTs.
The idea is to own a one-of-a-kind work of digital art that has the best potential of being sold online. You should be keeping an eye out for on-trend art and on-trend artists. Furthermore, some famous NFT inventions, such as the CryptoPunks, are evergreen. You might want to consider purchasing some of these NFT assets because they have proven to be reliable performers in the NFT market.
The amount of money an artist or brand can make from an NFT investment is determined by how much people in the space are willing to spend on it. There aren’t any rules for this. It’s impossible to predict whether you’ll be able to sell your NFT for more than you paid for it, or even whether you’ll be able to sell it at all. Even so, if you can afford it and you are ready to take a chance, you should consider investing in NFTs.
Advantages of NFTs
- NFTs are an additional source of revenue for gamers, art aficionados, and creative people.
- As a seller, you can reach your audience directly. There is less of a need for agents and intermediaries in this environment.
- With NFTs, you can retain ownership of original artworks or digital collections.
- If you can get a reasonable purchase price on an NFT, you can sell it later and make a profit.
Disadvantages of NFTs
- Most people don’t understand the operations that drive blockchain and NFT technology. As a result, the possibility of making mistakes and losing money is higher.
- NFTs are run by dApps, which are managed by blockchain. The term “decentralized application” refers to the fact that these apps are not hosted on a central server owned by Google or Facebook. Instead, they use a peer-to-peer network such as blockchain to operate. Developing a dApp is time-consuming, complex, and expensive.
- Buying and selling NFTs is a risky business. People buy NFTs in the hopes of selling them for an enormous profit later, but if the market crashes, they will lose lots of money. Just like trading stocks, trading NFTs is a high-risk endeavor. You should only participate if you can afford the risk.
Top marketplace platforms for NFTs
There are a number of specific marketplaces where NFT artists can sell their work. After submitting a bid, you can browse NFTs and purchase an item of your choice (although some listings allow direct purchase).
These top platforms are ideal for buying and selling NFTs:
This is the largest marketplace for buying, selling, and discovering unique digital goods globally.
To create your account and keep your digital products and cryptocurrencies, you’ll need a digital wallet. Digital art, virtual worlds, and collectibles are some of the most popular categories on OpenSea. MetaMask, Bitski, Fortmatic, Dapper, and Torus are just a few well-known wallets.
Crypto.com’s NFT marketplace is a fantastic place to sell art, celebrity collectibles (like Snoop Dogg’s “Snoop Doggy Coins”), games, and sports NFTs. Before you can start making transactions, you must first create an account. Once you subscribe to the NFT marketplace, you will be notified of every drop (i.e., when the NFTs are placed for sale).
The Rarible platform allows you to create single NFT assets as well as many collectibles. You can post your collectibles for sale by connecting your wallet. Simply upload your file, put it up for sale, specify the price at which the item will be sold at, and give it a name, description, and properties.
You can also search NFTs by entering the artist, the collectible, or collection name. Members can also participate in discussions in the platform’s active community.
SuperRare is a community for the discovery of tokenized digital art. Every transaction on the site is made with Ether, the Ethereum network’s native coin. You can sign up on the platform and link your Ethereum wallet to your account.
In the coming year, this platform will be open to everyone. However, not all artists are accepted. To submit your artist profile, you must fill out a form, after which they will provide you with additional instructions on how to create your profile. Remember that every transaction on this marketplace is subject to a 3% transaction fee.
Enjin is a one-stop-shop for anyone who is interested in learning about NFTs and blockchain technology. You can use the marketplace to find, purchase, and sell rare digital assets. You can also build and incorporate NFTs into your apps, games, and websites.
Over 2.1 billion NFTs are available on the platform, with over 800,000 NFTs sold to date. You can quickly download the digital wallet on Google Play or the App Store. Furthermore, you can use the Enjin wallet to trade NFTs.
KnownOrigin, a marketplace powered by Ethereum, features some of the world’s most rare and limited-edition digital artwork. Painters can tokenize their work and receive instant earnings after a sale at the Gallery, which features rare artwork by world-class artists. Users can easily submit bids or purchase an NFT for a set fee. You can sign up on KnownOrigin using a Portis, WalletConnect, or Fortmatic account.
Metabase is a simple platform for creating and selling digital assets that charge a flat 2% commission on each transaction. Users must pay a gas fee, which is the cost of moving data around the Ethereum blockchain network. When the gas price is less than 12 Gwei, you should manufacture tokens and create NFTs.
Users on the network are known as “minters,” They can trade art, tickets, photos, and digital arts. You can use the Coinbase wallet to sign up on this platform.
How To List An NFT
Step 1: Create an Ethereum Wallet
Create a wallet that accepts ERC-21 tokens. An Ethereum wallet functions in the same way as an online bank account. You can keep Ether (or ETH), the Ethereum network’s native currency, in your digital wallet and use it to purchase NFTs.
The wallet makes it simple to manage your Ethereum account. You can choose from web wallets, mobile and desktop wallets, and physical wallets.
The wallets all work in the same way. If you prefer to keep your Ether offline, you can use a physical wallet or build a mobile wallet to make your funds available from anywhere.
Step 2: Add money to your wallet
Now that you’ve created your wallet, it’s time to put money in this wallet.
Enter your ETH address from the previous step, as well as the amount of ETH you want to buy. You only need to buy 4 ETH for roughly $10,000.
Step 3: Sign up for an account on any NFT marketplace and connect your wallet.
You can now register for any NFT marketplaces mentioned earlier in this article. OpenSea and Mintable are two well-known and widely used marketplaces.
When you create an account on any NFT marketplace, you must link your wallet to your account.
Step 4: Design your NFT
You can build an NFT on any NFT marketplace. OpenSea, for example, includes a “Create” button that can be used to submit NFTs.
After you’ve clicked the Create button, you’ll see a drop-down menu. To create a new collection, go to “My Collections” and then “Create New Collection.”
You can now upload and describe an image for your collection.
After that, go to “Add New Item” and upload your NFT item, which can be an audio file, an image, or a 3D model.
Some NFT markets will charge you a fee to list your NFTs on their site. The money is referred to as “gas fees.” If more individuals display their artwork and interact on the platform, you’ll need to spend more on gas fees. The higher the traffic congestion on the platform, the higher the gas fees that you will be charged, and vice versa. You can pay these gas fees using your Ethereum wallet.
When you advertise your item, you must specify the sale price for this NFT asset or NFT collection. You should convert the price to Ether currency.
Make sure that the NFT you design is worthy of widespread attention! You should have a website, thorough documentation, and all technical implementation in place.
How to market your NFT project using NFT public relations
Your NFT will not sell until you’ve advertised it widely. Several NFT marketing companies offer media PR and influencer marketing to entice buyers.
Communication is the key to connecting with your audience. For example, you should keep your community aware of the approaching drop (an NFT drop is an event when your NFT sale begins) to attract more bids.
Social media and content marketing are essential for community building and bid participation. Marketing your NFT correctly will help to improve the earnings from your NFT sales. Since your NFT community consists of people who will help you spread the word about your new product and hopefully buy it, community participation is an essential aspect of NFT marketing.
Let us look at some ways to market your NFT project.
1) Build your NFT community
Create an account on a platform like:
Once you’ve built an initial following, start sharing blog posts that explain the importance of NFTs to others. Since non-fungible tokens are still relatively new, you should create educational videos and employ a storytelling strategy to help people learn more about them. Begin participating in relevant conversations and helping community members. Make sure your posts, tips, and comments are always helpful to fellow crypto enthusiasts.
2) List your NFT on more than one marketplace
It would be ideal if you listed your NFTs on multiple marketplaces to maximize the probability of selling your NFTs in this market that is often chaotic. Make sure that you choose a platform that is appropriate for the scope of your project. For example, SuperRare is an NFT marketplace for single-edition digital artworks, whereas Enjin is a blockchain asset trading platform.
3) Conduct AMA sessions
It would be best if you organized regular AMA (Ask Me Anything) sessions to actively engage with the community on various digital media. Extensive Telegram discussions and YouTube channels are the most popular places to hold AMAs. You can also give community members incentives for participating in the community.
4) Improve organic awareness with SEO
You want people who are actively looking for NFT markets or trying to purchase a specific NFT in your niche to come across your NFT. NFT investors often use search engines to find the best NFTs to invest in. This is where SEO comes in. Working with an SEO agency can help your NFT website feature higher in search rankings, resulting in more organic traffic from relevant web searches. As your NFT becomes more popular, you will receive more bids and, as a result, better pricing. A small investment in SEO can pay off handsomely in terms of NFT income in the long run.
5) Get help from influencers
Influencers have loyal followers. Customers will often be more eager to bid higher for your NFT when influencers publish your NFT details and encourage their followers to collect your NFTs. You can team up with niche influencers to promote your NFT across various social media platforms.
Given that every business has its own group of thought leaders, influencer marketing is highly effective. Reaching out to a relevant NFT influencer in your field can boost your sales even higher. WIth influencer support, there’s a significant probability that your NFT project will capture the target audience’s interest. Keep in mind that influencer marketing does not yield immediate results. The key to success is to choose your influencer partners based on the likes/comments they obtain on their social media posts, not the fees they charge. The best influencer for any campaign is one who has a high rate of engagement on their content.
6) Create educational videos
Video marketing is a solid strategy to get the word out about your NFT. Remember that NFTs are still relatively new, and most people have no idea how they function or how much money they can make by purchasing them.
You should design informative videos to help those who are unfamiliar with the operation of non-fungible tokens. It’s critical to communicate why your NFT is unique and what benefits buyers will receive after acquiring it. Targeting people from various fields is a good way to attract more buyers and raise your NFT’s selling price.
7) Leverage the power of PR
Your NFT drop should be a big deal. Press releases are an excellent way to reach out to a wide range of media outlets and spread awareness about your NFT drop. Your NFT launch may then be picked up by other websites that syndicate media content. As a result, your NFT will reach a wider audience, and a more significant number of people will be aware of your NFT.
Pressfarm works with NFT startups and companies of various sizes to create quality content that they can distribute to media professionals or publish on their owned channels. The Pressfarm team has experience with creating winning press releases, engaging guest posts, and eye-catching media kits that can boost your brand image.
This team of PR specialists can also help improve your SEO with an effective distribution strategy. By submitting your content to the right media outlets, startup directories, and professional networks, Pressfarm can ensure your project ranks in relevant search results across different search engines.
Once you sign up, their Account Executive will also create a customized media list containing the best media professionals in your niche. When you combine this with Pressfarm’s media database of 1 million+ journalists, bloggers, and influencers, you’ll be able to do extended media outreach for your brand for up to a year.
With an affordable package from Pressfarm, you can get your NFT project the publicity it deserves.
8) Run PPC campaigns on search and social media
You can easily generate inbound leads via social media and search platforms. Create unique landing pages and conduct PPC ad campaigns on various social and search platforms to target consumers who are looking to buy NFTs.
YouTube, LinkedIn, Facebook, and Twitter are just a few social media platforms that allow customized ad placement. You can also use Google and Bing Ads for banner and search advertising.
9) Build brand visibility via content marketing
To educate potential customers about your product, you can use content marketing in various ways. You must communicate your NFT program to your community in simple terms. Your posts can also be shared on Hackernoon, Howtotoken, Cryptopanic, Pinterest, Quora, Reddit, and other social media sites.
10) Use email marketing
It would help keep your audience up to date on what was going on. Email marketing is still one of the most effective ways to do so.
You can launch drip email campaigns for each new user. Use these campaigns to send them welcome emails, inform them of recent sales on your site, share details about upcoming drops, send them instructive films, notify them of price trends, and so on.
11) Apply different CRO strategies
CRO (Conversion Rate Optimization) is a marketing strategy for increasing revenue. If you create an NFT marketplace where you sell your NFTs on several platforms, use CRO approaches to boost the likelihood of faster sales.
Take into account the traffic you get from SEO, PPC, Social Media Marketing, Email Marketing, and other channels. CRO is an excellent bottom-of-funnel marketing strategy for converting visitors into customers.
The NFT transformation has already begun. We now have NFTs to verify ownership for digital assets in the virtual realm, just as we have laws to safeguard property ownership. The majority of NFTs use the Ethereum network. NFTs are the twenty-first century’s version of the gold rush. As people become more knowledgeable about the NFT space and the technology that runs it, we expect new NFTs to be launched, thus increasing competition.
NFT artists will need to develop creative NFT public relations strategies in the near future to boost sales of NFT collectibles. As more NFT artists release their art to the public, we will need more specialized NFT marketing organizations to provide publicity services, grow communities and boost sales.
Non-Fungible Tokens are some of the most exciting advancements in cryptocurrency and learning how to promote and market your NFTs is critical. The NFT wave has swept the globe, with various sectors discovering new uses for these one-of-a-kind tokens.
As the need for NFTs continues to rise, a growing number of businesses are embracing the technology. If your artwork is to be a part of the revolution and you want to get your slice of the pie, you need to get your NFT in front of the right people as soon as possible.