Doing NFT PR for a non-fungible token (NFT) can help earn popularity for your one-of-a-kind digital asset. Each NFT symbolizes a one-of-a-kind cryptographic artifact that cannot be exchanged and is stored in a digital ledger known as a blockchain.

Cryptokitties, for example, is the first NFT in the world that lets people buy, collect, breed, and sell virtual cats. It’s a blockchain game that runs on the Ethereum network. Each digital cat is unique and can’t be duplicated or destroyed.

The market is crowded with various types of NFTs, making it difficult for companies to sell their NFT projects among so many others. In addition to gaining trust for a digital asset that is still so new, you also have to partner with the right thought leaders and promote your NFT project in a way that will help it stand out from the competition.

For that reason, NFT marketing helps you boost awareness for your project, grow your network of NFT fans, and increase bids on your NFT marketplace, resulting in higher earnings.

NFT promotion is a form of art in and of itself. You must use a combination of social community building, growth hacking, SEO, content marketing, public relations, and paid advertising to reach your target audience.

NFT PR strategies for your NFT

Here are some of the most effective ways to promote your NFT:

1) Public relations 

Public relations is one of the most effective strategies for a business that wants to establish a positive online reputation. You can convey the correct message to the right people at the right time when you employ PR for NFT marketing, resulting in a higher ROI.

You create an interest in your company’s digital assets when you produce press releases and engage in other forms of PR marketing to boost the visibility of your NFT project. By using the right strategies to partner with niche media publications, you can access relevant audiences who are interested in artwork and cryptocurrencies. The higher the engagement that you can generate, the more offers you will get from potential buyers. This makes it easier to sell your NFTs at the best potential price.

People’s attitudes toward an online entity can be influenced via public relations. When you reach out to members of your target audience who are at various stages of the buyer’s journey, public relations helps you to present your unique selling point (USP) to your prospects. People will begin purchasing your NFTs once they understand why it is a profitable option. PR helps you to grow your NFT marketplace reputation by acquiring, nurturing, and pulling your target audience to the end of the sales funnel.

Pressfarm has developed NFT PR strategies that can boost visibility for your NFT 

Do you need help putting your NFT product in front of the right audiences and generating positive media coverage? Pressfarm is a PR agency that works with startups and companies of various sizes to help create newsworthy content like email pitches, press releases, guest posts, and press kits. Their PR professionals and expert writers will also create customized media lists to help clients find their perfect media match. The experts at Pressfarm also come armed with a content distribution strategy that has worked for hundreds of brands across different industries.

By submitting your content to the right media outlets and startup directories, Pressfarm can help your brand to rank in relevant search results across various search engines. Additionally, Pressfarm can build custom media lists in addition to offering clients access to a comprehensive database of over 1 million journalists across industries. By giving you these media contacts, Pressfarm can help you to continue doing media outreach for up to a year after you’ve signed up.

2) SEO 

Search engine optimization services can help your NFT project gain more organic visibility. When trying to purchase an NFT, consumers use a variety of search terms. Here are some samples of search queries:

  • Which are the best NFTs to buy?
  • Where can I buy an NFT?
  • How to buy an NFT
  • Best NFT tokens
  • List of top-selling NFTs
  • Where can I buy NFT trading cards?

How to use keyword research to boost your SEO

By using some keywords in these common questions, you can get your NFT marketplace ranked at the top of the search engine results pages (SERPs) for the search queries listed above. This is a massive opportunity to attract bids and earn them the maximum possible value from your NFT investment.

The keywords that feature in organic searches in the NFT space can come in very handy when you’re creating content to promote your NFT project. For example, if you’re targeting people who are looking to buy specific NFTs such as CryptoKitties, Nike NFTs, Taco NFTs, CryptoPunks, and so on, you might find it useful to write articles that refer to these NFTs. For example, you can write blog posts or guest posts titled, “How Can I Buy Cryptopunks?” or “Top Selling Nike NFTs.” There are numerous ways to incorporate these keywords into your content to boost your SEO. Working with a qualified NFT SEO provider can help you to determine your campaign objectives.

In addition to creating and distributing content, Pressfarm also specializes in SEO. In fact, the team of experts at Pressfarm has helped numerous companies increase their online visibility by helping them to rank in relevant search results on multiple search engines.

3) Influencer marketing 

Influencers are specialists in their fields who have the ability to influence others’ purchasing decisions. These experts help to spread the word about a company’s digital artwork. Ultimately, influencer partnerships result in more traffic acquisition, higher project visibility, and higher bids. The best influencers will leverage the power of social media to help you spread the word about your digital artwork, resulting in higher traffic acquisition, better project visibility, and higher bids.

Working with influencers has a number of benefits. You can easily generate trust and efficiently reach your target audience by leveraging the existing audience of an NFT influencer. You can also profit from addressing specialty groups without having to develop one yourself because influencers already have thousands of segmented followers.

Your NFTs may become popular on social media if you work with the right influencers. As a result, influencer marketing should be a key component of any NFT marketing approach.

4) NFT marketplace listings 

NFT marketplaces specialize in buying and selling digital artworks, trading cards, virtual games, and real estate. To trade on the NFT marketplace, you will need an Ethereum wallet.

An NFT marketplace is designed to sell your NFTs. Your chances of selling your NFTs at a greater price grow if you list them on many marketplaces. Once you’ve listed your products on a marketplace, the other strategies that you adopt will help to drive traffic to that marketplace.

The following are the most popular NFT marketplaces:

  • OpenSea

Buy and sell art, domain names, trade cards, collectibles, sports, and utilities on this leading NFT marketplace. Every sale is subject to a 2.5% commission.

  • Rarible

This is a marketplace where users can sell their own crypto assets. It is based on the Ethereum blockchain and supports the ERC-721 protocol. The platform charges a 5% fee on the final sale price.

  • Atomic Hub

The Pink network has also created its own marketplace. You can easily create and trade NFTs and digital assets on Atomic Hub. You can also use Atomic Explorer to look for various NFTs around the platform.

  • Enjin coin

This is a marketplace for blockchain assets where anyone can learn about and trade NFTs. Over 1.1 billion NFT inventions are available on the platform, with 1 million already sold.

  • Jumia

This is the Middle East’s first NFT marketplace. You can buy and sell a variety of NFTs on this platform, including art, photography, music, memes, and sports cards.

  • WazirX

WazirX is India’s first NFT marketplace. This marketplace was designed to help Indian artists and innovators to trade NFTs. If you want to list your NFT on WazirX, you must first join the waiting list because the platform is not yet available to the general public.

  • Known Origin

Another reputable site for buying and selling rare and limited-edition digital artworks, Known Origin boasts approximately 1,800 digital artists. So far, over 20,000 pieces of art have been sold on this marketplace.

  • MintBase

Music, membership, services, games, tickets, art, news, photography, and product NFTs are all available on this popular marketplace.

  • SuperRare

Pixura Inc. built this digital art marketplace. You can look for tokenized digital art that the Ethereum blockchain has verified. If you place a bid to acquire an NFT from a seller, the seller will be able to resell the NFT for a better price later. The platform makes it easy to customize profiles so that you can showcase your NFT collection exactly the way you want to patrons all over the world.

  • Cargo

You can use the Cargo marketplace to find NFT collections from new artists. To begin trading NFTs, you need to create an account on the site. The Ethereum blockchain network supports the Cargo marketplace.

5) Guest posting 

Another great way to promote your NFT project is through guest posting. The idea is to provide free content to a respected blog in the NFT niche in exchange for promoting your NFT project in the author profile or article body. In order to do this well, you can contact web admins of bitcoin and NFT-focused sites. Essentially, these are people who are searching for content contributions from thought leaders in the industry. You should write them an email explaining why you are a suitable fit for their platform.

There are multiple advantages to guest posting:

  • Your company’s NFT website’s domain authority and reputation improves
  • Thousands of NFT enthusiasts see your company’s products
  • Your domain begins to receive relevant and high-authority links
  • You will get the chance to network with others in your field
  • Your NFT items start to rank higher in organic search results as the number of links increases
  • You also get referral traffic to your site, which increases your chances of selling NFTs.

6) Blogging 

Blogging is a great NFT PR approach to reach out to buyers at various phases of the buying process.

With the help of search engines, people browse for NFTs or look for information that can help them learn more about a specific NFT. When you develop informational blog posts in response to typical questions that consumers would put into search engines to learn more about NFTs, you will attract higher web traffic. Once search engines realize that many people are clicking on these articles, their algorithms may pick these articles up and display them on page one of the SERPs. This is a great spot to snag since most people rarely go past the first page of SERPs when looking for information.

If you feature on page one of SERPs, you will have an easier time finding buyers who are specifically looking for NFTs. You can use blog posts as an NFT PR tool to educate buyers and highlight the strengths of your NFT compared to other NFTs. Your blog is also the perfect place to compile a list of the best-selling NFTs, or demonstrate why your NFT is the best. You can also use Q&A sites like Quora to find NFT-related topics so that you can produce blog posts that matter to your target audience.

7) Social media promotion

Beeple’s NFT was auctioned for $69 million at Christie’s. Social media outreach played a huge role in this huge sale. In fact, Beeple has a solid social media following of over 2.5 million people across many platforms. People actually plugged into this social media community to promote the sale of this NFT.

If you want to sell your NFT at a high price, you must build demand for this NFT. The ideal place to generate buzz for an NFT asset is on social media. Twitter, for example, is an excellent platform for informing followers about the debut of your NFT. For example, Taco Bell promoted digital Taco art on social media and then published a link for NFT enthusiasts to purchase the first-ever Taco NFTs on the Rarible NFT marketplace.

8) Paid ads 

Paid ads on some of the most popular PPC ad networks are great NFT PR tools to engage if you want to reach a wider audience.

PPC advertising is an effective technique to reach out to target customers at various stages of the buying process. Furthermore, with targeting settings you can re-market your NFTs to people who previously browsed some of the NFT items on your NFT marketplace. You may also use native advertising networks like Outbrain and Taboola to reach NFT-specific websites.

Since paid ads are expensive, you should set a daily budget and modify your keywords depending on the outcomes on a frequent basis. PPC professionals can help you with everything including creating, managing, and optimizing your PPC campaigns to maximize your return on investment.


NFTs are unquestionably the way of the future in the art industry. However, the benefits of the speedy selling of NFT tokens are now being realized by every sector. The value of NFTs in general is expected to rise in the future. As a result, businesses planning to issue their own tokens are facing increased competition. NFT PR agencies, such as Pressfarm, provide a specific and professional strategy to position your brand in front of your target demographic. Join up with a professional marketing organization that will understand your company’s business goals and help you take the next significant step in NFT PR and advertising.

How Pressfarm can help

For an entrepreneur, overcoming a crisis can determine your success or failure. At Pressfarm, we help companies define the right narrative in the media for their brand – either to improve their credibility or resolve a PR crisis. If you are an entrepreneur wondering how to improve your company’s publicity, get in touch with us. We can help you to craft and distribute your press releases, develop compelling guest posts and design eye-catching media kits for your brand.

Learn why we are good at what we do from our customer success stories.