Before you launch a Non-Fungible Token (NFT) – a digital asset used to represent legal ownership of a physical item – you need to engage some NFT marketing strategies to promote it. For example, you might be using NFTs to sell real estate, football tickets, or even artwork. If you want to receive the best bargains in the market, then you must market or promote your NFT asset.
You can market your NFT project using various methods. Some are free, while others require payment. This article explains how to market your NFT project on major crypto media channels using multiple suggestions and methods.
Top NFT Marketing Strategies
Free Ways To Promote Your NFT Collection
1) List on popular marketplaces
One of the most straightforward ways to promote and enhance your NFT sales is to list it on the most prominent marketplaces. Rarible, SuperRare, Foundation, CryptoPunks, OpenSea, NBA Top Shot, Theta Drop, Mintable, and Nifty Gateway are among the most well-known NFT marketplaces.
NFT Marketplaces can generate revenue in two ways. These marketplaces profit from every sale or purchase of an NFT on their platform by collecting a commission. This buyer’s charge is added to the overall price of the NFT, while the seller’s fee is subtracted from the final amount that the NFT owner receives.
2) Submit your drop on NFT Calendar
NFT Calendar is a Non-Fungible Tokens event calendar. This calendar covers exciting events and NFT drops across different industries.
To submit your NFT drop for free, you need to enter the following information:
- Event Title
- Event Description
- Cover Image
- Event Date
- Blockchain Used
- NFT Marketplace
- Email Address
- NFT Event Source News
3) Use the power of social networks
Social media networks are another place where you can promote and market your NFT project. You can introduce your NFT to a bigger audience by using social media channels such as Facebook, Twitter, Instagram, and Telegram.
To take advantage of the power of these social media platforms, you must first create a profile on the social media channels you want to use. Create a profile and add the links to your NFTs to your posts to gain organic followers.
On Twitter, for example, you may use the #NFT hashtag to follow people who are interested in the NFT space. To get the conversation started and build your profile, you can look at artwork or leave a comment on a few posts.
If you follow the right people on Twitter, you can learn about everything in the NFT world. The NFT space on Twitter is incredible, allowing you to market or promote your NFT enterprise from the convenience of your phone.
You may also start a Telegram channel for your target audience and form a team to regularly communicate on the platform. By doing this, you can attract people who are interested in your NFT project and build a friendly community that is knowledgeable about the NFT project you’re working on. Over time, these people will share news about your project with their friends and family, and you’ll find that you have enthusiastic advocates. The best news is that these people will be the kind of project advocates who you don’t have to pay
To obtain the best results from your Telegram channel, you’ll need the right team. Most users typically think of the support crew as the project’s face. Your staff should be working on the FAQ and providing timely responses and feedback.
4) Spread the word on Reddit, Quora, and Bitcoin
You can also get the word about your project out on forums like Quora, Reddit, and Bitcoin. Simply initiate a conversation or start a debate about your NFT collection.
When users talk about your NFT collection on Quora and Reddit, you establish social proof for your project. This is one way to demonstrate that you have the most comprehensive collection for your target audience.
There are various NFT-related topics on Quora that you can send answers to in order to promote your NFT project.
Join NFT groups on Quora, Reddit, and other platforms as well. When it comes to popularizing NFT art, word-of-mouth referrals are a great way to get your name out there quickly. Increase your chances of promoting your NFT collection to a large number of people by tapping into a pool of like-minded people.
You may start a discussion about your NFT collection and invite others to join and comment on it. You can also ask your community to raise questions about your NFT project and then respond to them. In this way, you can create an immense connection and build a bigger audience for your NFT project.
5) Use popular crypto spaces
To sell your NFT project, you can also use the power of the metaverse. Decentraland and Cryptovoxels are two of the most well-known places to promote your NFT assets in the metaverse.
Most collectors use these platforms to present their collections, have fun socializing, organize virtual venues, and assemble NFT project shows. This makes them an excellent place to advertise NFT collections.
Users can use their desktop browsers to visit these services without downloading anything. For example, Cryptovoxels is a popular hangout for fine art enthusiasts. The platform is available on both mobile phones and desktop computers.
Decentraland, on the other hand, has a great appearance and feel that keeps people glued to their screens. Here you can find the best NFT projects, such as games and excellent digital architecture.
Both Cryptovoxels and Decentraland have a distinct look and feel, ensuring that your virtual study of the art remains unpredictable and exciting. If you have an NFT project you wish to promote, Cryptovoxels and Decentraland are great places to start.
6) Engage in Clubhouse networking
If you’re short on time and don’t know how to promote your NFT art, an affordable way to achieve visibility with an engaged audience is to talk about it on Clubhouse. Discussing your NFT on the platform increases people’s interest in your projects, thereby providing effective advertising for all your assets.
NFT collectors regularly congregate at Clubhouse to learn about the latest developments in the NFT sector. You’ll be able to communicate with crypto advocates and those interested in NFTs as an emerging art form.
7) Create an NFT community on Discord
We cannot stress the importance of Discord in NFT communities enough. Once you’ve put your NFT Discord server up, you can collaborate with a leading NFT marketing agency to fill it with thousands of interested members.
Best ways to market your NFT
1) Create a website
To begin, you need to create a webpage for your NFT project. Having a website allows those looking for fine art or the most recent NFT projects to find your project online easily. Your website will serve as a draw for possible purchasers, as well as a spot where they can learn more about the artist.
You can also leverage the impact of Search Engine Optimization by focusing on website SEO. SEO makes it easy to improve your website to be classified by Google and other search engines based on various search queries or keywords.
Content marketing can help you to rank on Google for various searches relevant to your art or the NFT space in general.
Furthermore, doing content marketing to reach art lovers is much easier after you’ve set up a website. It will also be easier to sell your NFT if you start attracting the correct audience to your website.
2) Partner with an NFT-focused marketing agency
You may also work with an NFT-focused marketing agency to promote your NFT project on social media websites and on search engines such as Google. Most NFT marketing agencies will help you to develop a marketing strategy that will be effective for your project.
This means they’ll be able to determine which content marketing strategy is best for your project and whom you should target.
NFT marketing agencies are experts at ranking your website in search engines and making your project accessible on various social media platforms. This is the most effective approach if you want to draw attention to your project and generate sales.
3) Run PPC advertising campaigns
Once you have a website, it would help to focus more on beginning a PPC advertising campaign for your NFT project. Begin by optimizing your website and landing pages so that they can operate in tandem with your PPC ads.
When you perform a paid PPC campaign, you might appear at the top of Google search results, allowing you to reach a larger targeted audience. To begin, do your keyword research, write a killer ad for your target demographic, and set a budget for your ad campaigns. Adwords will help you rank your website top of competitive commercial searches.
If you’re wondering whether or not you can market NFTs on Instagram, the answer is yes. Thankfully, NFT advertising restrictions on Instagram have been relaxed.
4) Collaborate with NFT influencers
The majority of NFT influencers have a large following, and they can utilize their celebrity to persuade an audience to check out your NFT collection. When people hear about you from influencers, most users are more likely to trust your project. To tap into communities and employ cross-promotion, you need to work with influencers and undertake NFT collaborations.
You may easily create a themed series, for example, to take advantage of other artists’ user networks and get new fans. This method allows you to offer constructive comments and form bonds with the artists. It also motivates you to produce beautiful art that your influencers can quickly promote.
5) Use PR to build a solid online reputation
It’s much easier to sell your brand or NFT project online if you have a good online reputation. If you want to establish a solid and credible online reputation, you should evaluate your online presence to see what is working for you. One way to proactively boost your online reputation is through public relations.
Do social listening on community forums like Quora, Reddit, Twitter, and crypto forums to see what people say about your product.
If you find that many people have negative opinions about your NFT project, you should start developing PR strategies to repair your brand’s reputation. Find a strategy to persuade your target market that what you’re selling is the best option for them.
Do you need help putting your NFT collection in front of the right audiences and generating positive media coverage?
Pressfarm is a PR agency that works with startups and companies of various sizes to help create newsworthy content like email pitches, press releases, guest posts, and press kits. Their PR professionals and expert writers will also create customized media lists to help clients find their perfect media match. The experts at Pressfarm also come armed with a content distribution strategy that has worked for hundreds of brands across different industries.
By submitting your content to the right media outlets and startup directories, Pressfarm can help your brand to rank in relevant search results across various search engines. Additionally, Pressfarm can build custom media lists in addition to offering clients access to a comprehensive database of over 1 million journalists across industries. By giving you these media contacts, Pressfarm can help you to continue doing media outreach for up to a year after you’ve signed up.
Creating a successful marketing campaign for an NFT project requires connecting with a community. You should also establish a rapport and build an online reputation by making people feel like they’re a part of your project. If you want to achieve even more visibility, then you can use various strategies to promote further your NFT project. These include social media, influencers, and a curated PR campaign. By using the NFT marketing tactics outlined in this article, you can sell assets from your NFT collection quickly and profitably.