Mobile application development has come of age with a lot of apps being developed worldwide. There are so many applications today. What’s more, about 50 apps in each category all do the same thing. If you are a mobile app developer or programmer looking to make some money, you might be itching to solve a problem by developing an app. It is important to learn the trends that are changing that industry as we go into 2023 and beyond. Staying informed and innovative is the only way to growth hack your mobile app development.

The growth of the Internet of Things (IoT) was one of the predictions from Forbes and IBM. They specifically referenced IoT to define how people use their devices, and how in turn applications will develop to leverage the growth of this industry. The natural processing of language, deep learning, and image recognition are among some of the trends defining the Internet of Things. Mobile apps have essentially become the core of this $170 billion industry.

Wearable devices like smartwatches will become more important in the next couple of years as every person tries to get themselves a smartwatch. There is more room for invention in the devices in this category. However, mobile app developers have become reliant on applications to grow with this market.

Artificial Intelligence & Machine Learning

Artificial intelligence and machine learning are becoming increasingly influential. Several philanthropists and investors are now throwing their money into AI. Machines are now being touted to define the workplace of the future. Their continued iterations by experts means that it is only a matter of time before machines take over in places of work not only doing repetitive tasks like moving products in Amazon warehouses but also doing highly intelligent calculations and defining adoption of big data. Mobile apps that continue to iterate will have a huge potential for growth in the coming years. Chatbots are now a normal part of customer support as more SaaS startups are adopting them to build customer relationships.

Cloud Computing

Microsoft has stopped focusing on selling more software in the last few years. The company has instead shifted to selling more cloud storage to as many hundreds of millions of people as possible. This is because cloud computing is where modern computing is headed. Mobile applications are focused on cloud storage to save smartphone space. At the same time, having the ability to carry out memory-intensive tasks right from the cloud will play very well into the future.

Conclusion 

This is only a sneak peek of the trends that you need to keep up with as a mobile app developer if you want to develop effective apps.

Other trends include instant applications feature which allows people to access mobile apps from a platform to test first before installing, mobile payments, accelerated mobile pages, mobile security, cross-platform native app development, gesture control and animations, and augmented reality among many others. To read a more detailed account of these trends check out this article.

How Pressfarm can help you market your mobile app

Do you want to harness the power of content marketing to boost your brand and generate the publicity you deserve? With a team of PR professionals, Pressfarm can do that for you!

Pressfarm provides personalized public relations services that will help you tell a memorable brand story that will capture media attention and inspire your target audience. We have experience writing press releases that will win journalists over and feature articles that will excite your target audience. We’re also skilled at designing media kits that showcase the unique personality of each brand.

On top of taking care of your content creation, we’re committed to helping you find the perfect journalists to cover your story. For this reason, we give all our clients access to our media database of over 1 million journalists across different niches. In addition, we build curated media lists to help you connect with the best journalists in your industry. With access to these media contacts, you can forget about having to comb the Internet for journalists every time you have a story to pitch. Check out our packages and let us help you tell a brand story that moves your target audience and inspires action.