Media Contact Database

How we connect you to the best journalists in your industry

Step 1: Give you access to our media database

Why should I use Pressfarm's media database in addition to getting a custom media list?

Pressfarm’s database helps make it easy for startups to capture media attention and generate coverage in media outlets and popular blogs. Any of our packages allows you access to the database for an entire year. With this database, you can search for journalists in different industries and unlock contact information using credits. Moreover, our on-demand media lists contain contact information for the best people to help you tell your story.

Having newsworthy content is not quite enough anymore, especially if you can’t get it in front of the right eyes. With a custom media list, you will have a higher chance of getting press coverage and media attention from journalists and bloggers in your niche.

After Pressfarm’s PR specialists and expert writers have created quality content for you, our Account Executive will also create custom media lists for you. These contacts are pulled from different sources and networks, including our comprehensive database of over 1 million contacts across different industries. Your personalized media lists should help boost your media outreach by connecting you with the best journalists in your niche. The number of media contacts you get will depend on the package you’ve chosen.

Can contact information be downloaded as a CSV file?

Our database has been built to be used on-the-go. Even so, downloading mass email addresses is not wise because it encourages mass emailing. This might seem convenient to you, but in the media world, mass emailing is regarded as spam. Our PR experts have enough experience working with the media to know that personalized email pitches are always more effective than mass pitches. There is no world in which spamming will help you achieve effective media coverage. Trust us on that one. 

We pride ourselves on having a comprehensive media database of over 1 million journalists across different industries. In order to gain access to this media database, you first need to choose a PR package that fits your PR needs. From there, you can have access to up to 500 PR contacts per month from our database of over 1 million reporters, bloggers, and influencers for continued press coverage for a full year.

Our Account Executive will also create a tailor-made PR media list of media contacts to help you connect with the best journalists in your niche for initial PR outreach. In addition, our team will also submit your company to startup directories and review websites to improve your SEO and gain exposure.

Why should I hire Pressfarm as my PR agency?

Our personalized approach helps us connect with journalists who are interested in hearing about your company’s work. Most agencies charge high fees for little results. We’re different.

We hit the ground running and waste no time creating your PR strategy and building a media outreach strategy.

We aren’t held back by corporate bureaucracy or over-complicated processes.

We have the network, experience and understanding of the news industry to help you raise awareness for your company.

We’re skilled at doing media outreach for brands across different industries. Alternatively, if you want to do your own media outreach, we offer advice on how to craft personalized pitches which will stand out in a journalist’s overflowing inbox and get your brand noticed every time.

Is the database up-to-date?

Pressfarm works round the clock to ensure that journalists’ contacts are up-to-date. We are always welcoming new media professionals to our database. While we strive to only work with updated contact information, we sometimes miss one or two contacts that may need updating. If you think a contact is out-of-date, you can let us know by sending us feedback through our live chat or emailing info (at) press.farm.

How are contacts filtered?

As previously mentioned, these contacts are filtered by niche/industry. Given that some sectors, like technology, are a broad niche, Pressfarm recommends that some startups consider a sub-niche that will generate better results. 

For example, let’s look at the gaming industry. While gaming is technically in the technology niche, a tech journalist who usually creates content about mobile phones or other devices will probably not be interested in the new game your company has built. In this case, we would advise you to search for journalists who are specifically focused on gaming. To this end, our Account Executive would also create a customized media list to fit your new game. 

Can contacts be filtered by country, interests, and job title?

Currently, clients can only filter contacts by job interests and publications. But, as our services continue to evolve, we are working on a country filter. At the moment, our contacts are primarily based in the US, UK, Canada, and Australia. Since we work with clients all over the world, the upcoming country filter will help people like you to the perfect media match in your region and beyond. 

Filter contacts using the things that matter to you
Simply tell us what matters to you, and we’ll give you a list of journalists who fit your criteria.

Using information such as your industry, your location and the media outlets you’re interested in, we can build a custom media list containing anywhere between 500 to 2000+ contacts. Submit your information and relax or spend more time on product development while we help you find journalists who are a good fit.

Find out more about the journalist
Curious about a particular journalist on your custom media list? Easy. Use the database to explore their profiles.
Use the database to explore each journalist’s profile and find out more about them.

 

Step 3: Customized outreach at your convenience

We pick only the contacts you need
Our Account Executive sifts through our media contacts to find ideal media contacts for your brand.
By taking into consideration not only your criteria but also your brand story, we can match you with the best journalists to cover your brand. Since we’ve developed this network ourselves, we can recommend people who would be excited to hear from a brand like yours.

Personalize your email outreach
We provide you with email addresses, phone numbers and social media details to make reaching out easy and convenient.

Personalize your outreach process while reaching out in a way that is convenient for you.

While we have made our media database easy to search and select contacts to reach out to, we also understand that some companies don’t have time to do this. Rather, these companies want a media list that can be used on short notice and on-demand. Included in all our packages are ready-to-use media lists for companies that might not have that extra hour or two to do a quick search in the database but want to be sure they are reaching out to the right contacts.

Depending on the size of your company as well as the news you have to share, we can connect you with journalists from top-tier publications as well as niche journalists who specialize in writing stories about your industry. By matching you with these journalists, we help you to put your brand story in front of the right audiences.

 

 

How do you build my media lists?

In order to build a media list that works for you, we use information about your brand and your target audience as well as the kind of journalists you’re interested in reaching.

All you need to do is submit your company information along with your preferences to us. Once you’ve done that, you can sit back while our Account Executive sifts through our comprehensive media network to find journalists who are a great match for your brand. We then provide a summarized list of targeted media professionals for your press coverage.

 With your custom media lists, you can continue doing media outreach for your brand long after we finish working on your campaign at Pressfarm. What’s more, you now have a ready-to-go list of journalists who you can pitch whenever you have news to share. No more spending hours digging through media databases to find the ideal media contacts before each launch.

By cutting out the time you would spend doing your own media research, we allow you to focus on improving your product or service. This way, you’ll have things in top-notch condition in time for your big launch. 

Want to reach out to a market beyond your borders? Our media lists aren’t restricted to your local region. Simply give us a profile of the kind of journalists and outlets you’d like to connect with, and we’ll make it happen. Easily reach out to journalists in the US, UK and beyond. Share your story with the world today!

 

 

 

 

How do you ensure assured deliverability?

The constant updates to our media database ensure we stay current with the ever-changing media scene and bring you contacts that get you through to your target. High deliverability is the difference between a media list that works and one that does not.

 

 

Hours of Saved Time
Thanks to our media database, you don’t need to spend countless hours rummaging through out-of-date directories and millions of media outlets. We bring you the media contacts you need at the click of a button, saving you and your team hundreds of hours every year.

Quality pitches
We leverage our experience to help you craft personalized pitches and get your voice heard above the noise from your competitors.

Optimized outreach
We’ve taken time to build relationships with the journalists in our network, so when we pitch your brand we know they are open to hearing what we have to say. We also reach out at the best times and days so that we can catch your target journalists at a time when they’re paying attention. Additionally, by sending follow up emails, we can pique their curiosity about your brand and prompt them to reach out.

There are many platforms and websites available to help you engage with your target users, gain further product validation and reach product/market fit quickly. Utilizing startup directories can also be a great growth hacking technique for your company.

Once you’ve chosen a PR package, we will personally submit your company to respected startup directories and review websites.

Companies use startup directories to try and get initial promotion and achieve visibility online. These are the best places to post your product/startup/app and get feedback, early adopters, and press coverage. Submitting to a startup directory is essential for proving a business concept and gaining traction with early users.

Startup directories are great for startup founders who don’t have a lot of money to hire a PR agency. The best entrepreneurs have the inquisitiveness to look for alternative avenues to get their startups up and running.
There are many platforms and websites available to help you engage with your target users, gain further product validation and reach product/market fit quickly. Utilizing startup directories can also be a great growth hacking technique for your company.

Once you’ve chosen a PR package, we will personally submit your company to respected startup directories and review websites.

Where does Pressfarm submit my startup/company?

There are hundreds of directories available for submitting startups. However, we’ve curated a list of high-ranking directories which we use for our clients. Additionally, we exclusively submit your company to directories that match the profile we generate for you, based on the questionnaire you fill after signup.

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