Influencer marketing is not a new concept and neither is crypto influencer marketing. On the contrary, influencer marketing exploded in popularity around 2010. Thanks to social media, it has grown into a multibillion-dollar industry that relies on celebrities (on platforms like Instagram, TikTok, Youtube, and so on). Crypto and NFT influencers can influence the value of a token through their recommendations. According to one survey, nearly 90% of buyers would purchase something based on the advice of a reliable influencer. This is much higher than the number of people who would make a purchase as a result of a media campaign.
It’s critical to remember that influencers only share content that their followers are already interested in. This suggests that their intended audience is easy to reach, in addition to being engaged. Since the influencers are already producing the type of content their followers are looking for, a promotional piece or “advertisement” will not turn them off. At this stage, when an influencer in the industry promotes your new project to their followers, your brand will be exposed to a larger audience. This has the potential to attract buyers, which will help you grow both financially and in terms of the number of individuals who are aware of your brand.
Best way to market a cryptocurrency & NFT
Videos are typically the most effective marketing tool. This is because videos are interactive and aid in comprehension. Every minute, approximately 300 movies in over 70 languages are uploaded to popular social networking sites like YouTube. Any large-scale influencer most likely understands the potential and will start using YouTube and all of its features.
Influencers create and share this type of content in a variety of ways. Some content is supposed to be entertaining, while other content is merely educational. It is critical to continue talking about the latest trends and building a following in this manner.
Influencers in this space exist solely to provide organic engagement, growth, and opportunity. To clarify, influencers in this sector, like influencers in other fields (tech, health, wellness, and so on), have deeply committed followers. In other words, their followers have already formed an allegiance and trust their advice. This is useful when your company requires genuine growth from real people. This increases community interest in your company and raises your overall industry profile. You become a name to be remembered and, more importantly, a name to be trusted.
The current landscape of influencer marketing
Marketing trends have grown and changed in a variety of ways. Instagram’s Explore Page is one example of this shift. The fashion industry’s adoption of neutral colors in marketing is noticeable on Instagram. Due to the burgeoning popularity of NFTs and cryptocurrencies, promoting these assets takes precedence over anything else.
On the other hand, specific influencers have chosen to cling to their colorful aesthetics and defy the trend. Logic indicates that their pages should fail, as their popularity dwindles in this situation. In reality, their social media pages have become more well-known. People have demonstrated that they prefer the lively and colorful style to the neutral colors, and activity on those pages has increased.
Influencer marketing on the blockchain
According to previous research, influencer marketing is a 10-billion-dollar industry that is set to grow in the coming years. According to studies, approximately 90% of marketers consider influencer marketing to be on par with paid media marketing in terms of ROI. Using platforms such as TikTok and Snapchat, tens of thousands of influencers have successfully built their brand and expanded their audience.
Influencer marketing has surpassed paid media commercials in various ways. These figures point to the future of marketing, and many businesses take notice of good performance.
The rarity and collectibility of NFTs is their most desirable feature. NFTs provide customers with access to one-of-a-kind pieces of the digital world. Collaborations between brands and influencers also generate new revenue streams for both parties.
Finding the right fit
The first step in identifying the ideal influencer is to do your research and determine what benefits they may provide to your brand. The influencer must present the brand in a favorable light. The best way to accomplish this is to concentrate on a single platform and work from there. Before extending into other platforms, you must first establish your brand on one platform.
You can use this platform to gain traction and branch out into others.
Understanding every facet of the market allows you to avoid a number of mistakes. Another helpful strategy is to employ social listening techniques. This aids in comprehending ideas and identifying how you can apply them to your advantage.
Top crypto influencers to follow
1) Vitalik Buterin
There’s no better place to start on this list than with the co-founder of Ethereum – one of the most widely used cryptocurrencies. Most of today’s NFT transactions are powered by Buterin’s technology that drives Ethereum. Buterin is one of the newest crypto billionaires, the co-founder of Bitcoin Magazine, and an advocate for abolishing daylight savings time. Buterin is active on Twitter, where he has just under three million followers with whom he shares reviews, news pieces, and information related to blockchain and cryptocurrency.
2) Roger Ver
Roger Ver is recognized for having invested substantial amounts of money into crypto-related firms such as Bitcoin, Ripple, Kraken, and others. He’s also known for being one of the first adopters and proponents of Bitcoin in 2011. He was also a pioneer of cryptocurrency payments and is known for his enthusiasm for blockchain and Bitcoin. He has 740k followers on Twitter, where he shares his passion and other news and information.
3) Adam Back
Adam Back is primarily credited with inventing the proof-of-work technique used to verify cryptocurrency and blockchains. Through his business – Blockstream – Back is also regarded as the face behind some of the newest breakthrough crypto-financial infrastructures that involve cryptography protocols and security architecture. You can join his 420k+ followers in following his updates on Bitcoin and cryptocurrency security, among other things.
4) Andreas M. Antonopoulos
Andreas is active on several social media and digital platforms. He has a popular YouTube channel called aantonop, where he posts videos about Bitcoin, blockchain, and cryptocurrencies, among other topics. He also has a sizable Twitter following with more than 600,000 followers. His videos provide an in-depth look at the industry, making them a great place to start for those who want to have a better understanding of blockchain and cryptocurrency as a whole. He also provides workshops and other materials to that can help you improve your crypto knowledge on his website. . Antonopoulos also hosts two podcasts, the Unscripted Podcast and the Speaking of Bitcoin Podcast.
5) Tim Draper
Tim Draper is a well-known and highly respected venture capitalist and Draper Fisher Jurvetson and Draper University founder. Draper has made investments in Tesla, SpaceX, Skype, Twitter, and Coinbase. He’s also known for his Bitcoin price predictions and his outspoken advocacy for digital currencies.
Draper offers his thoughts on Bitcoin, crypto, and the prospects for digital currencies on his Twitter account, which has roughly 185,000 followers.
6) Charlie Lee
Charlie Lee is currently the founder of Litecoin and former Director of Engineering at Coinbase. He has nearly 1 million Twitter followers, making him a well-known authority on cryptocurrency. Lee’s Twitter account is updated with the most recent Litecoin and Litecoin Foundation news, as well as crypto-related publications. He regularly posts memes and comic strips to make cryptocurrency news and issues more palatable and entertaining. Lee has recently joined the BTCS Inc. Board of Directors.
7) Anthony Pompliano
Anthony Pompliano is a well-known cryptocurrency influencer on multiple platforms, including Twitter, where he has over 930,000 followers. He is the founder and partner of a hedge fund specializing in blockchain technology and digital assets, and he is widely regarded as one of the first Bitcoin supporters.
His YouTube channel features videos about Bitcoin and cryptocurrency and podcasts, interviews, and explanations about business, technology, and finance. Pompliano also publishes The Pomp Letter, a daily Substack newsletter in which he discusses his personal opinions on a variety of topics, including money and technology.
8) Erik Voorhees
Voorhees is the co-founder and CEO of ShapeShift – one of the world’s largest crypto trading platforms – and the co-creator of Coinapult – a Bitcoin wallet. Thanks to his experience in these fields, he is regarded as one of the leading voices in the Bitcoin and crypto sphere. He frequently communicates his thoughts on Twitter, where he has 480,000 followers. He also has a Medium page where he writes about Bitcoin and ShapeShift.
9) Tone Vays
Tone Vays is a financial advisor and blockchain influencer on Instagram, YouTube, and his website, ToneVays.com. He believes that economic independence can be achieved through crypto technology. His YouTube channel (named after him), which he runs as an independent content provider, contains many Bitcoin-related videos – this includes Bitcoin trading, Bitcoin law, and Bitcoin news.
10) Elon Musk
Elon Musk is solely responsible for many of the price swings seen in the cryptocurrency industry this year. Without Musk and his tweets, the world of crypto would be a much more dull place than it is today. Since he started expressing interest in all things crypto, we’ve seen it all, from his love of Dogecoin to embracing and then rejecting the ability to buy Tesla cars using Bitcoin. Not following the guy who can sink cryptocurrencies or help them float is like hiding from the hurricane while it’s right outside your house
Conclusion
Every day, we see brands and businesses enlist the help of influencers to raise brand recognition or advertise their products. The reach of influencers cannot be overstated, which is why more companies are turning to them for marketing. As the NFT market becomes more competitive every day, it’s more important than ever to stand out and grow your audience. Influencer marketing can help you with this and provide the growth your crypto or NFT project needs.
How Pressfarm can help you with your influencer marketing
Once you’ve identified influencers who you can collaborate with, you need to create quality content for them to share with their audiences.
A good way to ensure that you have everything you need ready for your marketing campaign is to hire a crypto marketing agency. If you choose this path, make sure you choose one with enough experience to compile and create quality content and get the word out there about your company. Pressfarm is a PR agency that helps crypto startups and companies of various sizes create quality content that attracts attention. This content ranges from professional press releases to guest posts, media kits, and targeted pitches.
Once you sign up, the account executive will also create a customized media list with the best media contacts in your niche. In addition, as a client, you have access to a media database of over one million media professionals and influencers across different industries. By connecting with these media contacts, you can get your message out to the right people when it matters most.