If you’re a startup company, it can be difficult to get the word out about your business. Local SEO is one way that startups can get started with marketing their business and increasing awareness in their local community. In this blog post, we’ll discuss how to optimize your website for local search engines and give some tips on how to rank higher in SERPs (search engine results pages).
Marketing your local business is an important part of how you grow. It’s especially difficult if you’re a startup company that doesn’t have the marketing budget that larger companies do, but local SEO can help bring in new customers and clients without breaking the bank.
Name, Address Phone Number (NAP) and Directories
You want to make sure your website has accurate information for local search engines – this includes things like address, phone number, hours of operation etc. Make sure you’ve got at least one back link pointing to your local site from another high quality source or directory (if possible). The anchor text should include something related to your locality – i.e “SEO company in Phoenix” instead of just “SEO”. This tells that people are looking for SEO help in Phoenix and gives you a local ranking boost.- Set up a Google Business profile (formerly known as a Google My Business) for your business – this will usually show up as the first result when someone searches for local businesses on Google. Make sure that all of your business information is accurate here so that customers know what to expect from doing business with you.
Local Blog Writing
Try writing blog posts about relevant topics related to your locality – i.e if I owned an ecommerce store selling products online, I might write a post called “How Buying Online Can Save You Money” or something similar mentioning things like local taxes being lower or free delivery days at certain times of year which would be great for anyone living locally who wanted to save money by shopping online instead of driving to your physical location. To localize it even further you could mention local places that people might be able to shop which would include your business. If someone reads this post and trusts you as an authority figure, they’re more likely to click on your website link for information on how to buy from you online – which is what we want!
Local SEO isn’t difficult or complicated but can make a big difference in getting new customers through the door without spending too much money on marketing campaigns. By optimizing local search results pages (SERPs), businesses can increase their presence within local searches increasing awareness of their services locally.
A Good Press Release Can Boost your Google Listing
If you have something newsworthy to share, consider writing a press release and distributing it through a reputable online PR service. This can help give your website a local boost in the search engine rankings as well as providing powerful backlinks to your website (a good thing for any business).
There are many local SEO tips that startup companies can use to get their businesses on the map. By following these simple steps, you’ll be able to increase local awareness and bring in more customers through your doors!