In the vast world of YouTube influencers, where beauty and cosmetics reign supreme, one name has risen to unparalleled heights. Jeffree Star, the makeup mogul, and entrepreneur has become a household name in the world of beauty. With his flamboyant personality, unapologetic attitude, and undeniable talent.

Jeffree Star has captivated millions of followers and reshaped the cosmetics industry. In this article, we’ll look into the life, career, and impact of Jeffree Star, the makeup mogul of YouTube.

Early life and background

Before Jeffree Star became the beauty icon we know today, he was a young man with a passion for self-expression and cosmetics. Born on November 15, 1985, in Los Angeles County, California, as Jeffrey Lynn Steininger Jr., he grew up in a less-than-conventional environment. From a young age, Star was drawn to makeup, fashion, and all things glamorous.

Jeffree’s early life was not without its challenges. He faced adversity and bullying for being openly gay, but he remained true to himself and his passions. These early struggles played a significant role in shaping his strong and unapologetic personality, which would later become one of his trademarks.

The rise of Jeffree Star

Jeffree Star’s journey to stardom began on MySpace, a social media platform that predates Facebook and Instagram. He used the platform to showcase his unique makeup looks and eccentric style. His striking appearance, including his signature bright-colored hair and heavily tattooed body, garnered attention and a growing online fan base.

It was on MySpace that Jeffree started building his personal brand, which would later become the foundation for his career in the cosmetics industry. He released music and collaborated with artists like Nicki Minaj, eventually gaining a following in the music industry. However, his passion for makeup remained at the forefront of his endeavors.

YouTube and makeup empire

In 2014, Jeffree Star took the plunge into YouTube, a platform that was rapidly gaining traction among beauty enthusiasts. He created his channel and started uploading makeup tutorials, product reviews, and behind-the-scenes glimpses into his glamorous lifestyle. His charismatic and unfiltered persona quickly resonated with viewers, and his channel began to gain traction.

What set Jeffree apart from other beauty YouTubers was his uncompromising honesty and willingness to speak candidly about products and brands. He wasn’t afraid to call out subpar products or criticize makeup companies, which earned him the trust of his followers. His catchphrase “Hi, How Are Ya?” became iconic in the beauty community, and his subscribers eagerly awaited his brutally honest reviews.

As Jeffree’s popularity on YouTube continued to soar, he ventured into the world of cosmetics. In 2014, he launched his makeup line, Jeffree Star Cosmetics. The brand’s first product, a collection of velour liquid lipsticks, was an instant hit. These highly pigmented, long-wearing lipsticks quickly gained a cult following and propelled Jeffree Star Cosmetics to fame.

Entrepreneurial success

Jeffree’s success as a makeup mogul didn’t stop at lipsticks. He continued to innovate and expand his brand, launching eyeshadow palettes, highlighters, and a range of makeup accessories. His products were known for their high quality, innovative packaging, and unique color selections. Jeffree’s creative vision, coupled with his relentless pursuit of excellence, established his brand as a force to be reckoned with in the cosmetics industry.

One of the defining moments in Jeffree’s career was the release of his “Blood Sugar” eyeshadow palette in 2018. This eyeshadow palette, inspired by the medical field, featured a range of red and pink shades. Its unique concept and exceptional quality made it a success and solidified Jeffree Star Cosmetics as a major player in the beauty world.

Controversies and criticism

While Jeffree Star’s career has been marked by immense success, it has also been punctuated by controversies and criticism. Some of the controversies include past racially insensitive comments and feuds with fellow beauty influencers. These controversies have led to both support and condemnation from the public.

Jeffree has been open about his past mistakes and has taken steps to address and apologize for them. He has also used his platform to advocate for change and greater inclusivity within the beauty industry. While controversies have undoubtedly affected his public image, Jeffree Star remains a polarizing figure whose influence continues to grow.

Building his empire

Jeffree Star has expanded his empire beyond beauty products in various directions. He owns the Jeffree Star Cosmetics warehouse, a sprawling facility where his products are manufactured, packaged, and shipped worldwide. His attention to detail and commitment to quality control have played a significant role in the success of his brand.

In addition to his cosmetics line, Jeffree has ventured into merchandising, creating a range of products from clothing to accessories, all featuring his iconic logo and signature catchphrases. His merch drops are highly anticipated and often sell out within minutes.

Jeffree Star also collaborates with other beauty brands and influencers, further extending his reach and influence. His collaborations with brands like Morphe and Shane Dawson have resulted in some of the most sought-after beauty products in recent memory.

The power of social media

One of the key factors behind Jeffree Star’s meteoric rise to fame is his mastery of social media. He understands the power of platforms like YouTube, Instagram, Twitter, and Snapchat and uses them strategically to engage with his audience, promote his products, and share snippets of his extravagant lifestyle.

Jeffree is known for giving his followers an intimate look into his life, from behind-the-scenes footage of his cosmetics empire to glimpses of his luxurious cars and lavish mansion. This level of transparency and accessibility has created a strong bond between him and his fan base, known as the “Jeffree Star family.”

Philanthropy and advocacy

Despite his larger-than-life persona, Jeffree Star is also known for his philanthropic efforts and advocacy work. He has used his platform to raise awareness and funds for various causes, including LGBTQ+ rights, anti-bullying campaigns, and support for those affected by natural disasters. His charitable donations and partnerships with organizations like The Trevor Project have made a positive impact on many lives.

He has also been a vocal advocate for greater inclusivity in the beauty industry. He has called out brands for their lack of diversity and has championed the importance of representation in makeup advertising and product ranges. His influence has played a role in pushing the beauty industry towards greater diversity and acceptance.

The Jeffree Star effect

The impact of Jeffree Star on the beauty industry cannot be overstated. He has disrupted traditional beauty standards and challenged the status quo. Jeffree’s brand represents a celebration of individuality and self-expression, inviting people from all walks of life to embrace their uniqueness.

His success has inspired countless aspiring makeup artists, entrepreneurs, and content creators to pursue their passions in the beauty industry. Jeffree Star has proven that with determination, creativity, and authenticity, one can rise to the top, regardless of their background or the obstacles one faces.

Jeffree Star business ventures

Jeffree Star is not only a makeup artist and YouTube personality but also a savvy entrepreneur who has ventured into various business endeavors. His business ventures have played a significant role in shaping the cosmetics industry and have contributed to his immense success. Here are some of Jeffree Star’s notable business ventures:

1. Merchandise

Jeffree Star has a thriving merchandise line that includes clothing, accessories, and other products featuring his iconic logo and catchphrases. His merchandise drops are highly anticipated by his fan base and often sell out quickly. This venture allows him to connect with his audience on a personal level and build a strong brand identity.

2. Beauty boxes

Jeffree Star has launched limited-edition beauty boxes that include a curated selection of his favorite beauty products. These beauty boxes are often themed and feature products from both his brand and other popular beauty brands. They are a hit among beauty enthusiasts who want to try a variety of high-quality products handpicked by Jeffree.

3. Real estate

Jeffree Star has invested in luxurious real estate properties. He owned a mansion in Calabasas, California, known as the “Pink Vault,” which was famous for its extravagant interiors and features. He later sold this property and acquired a new mansion in Hidden Hills, California, continuing to showcase his lavish lifestyle through real estate investments.

4. Philanthropy and advocacy

While not a traditional business venture, Jeffree Star’s philanthropic efforts and advocacy work have had a significant impact. He has used his platform to raise awareness and funds for causes such as LGBTQ+ rights, anti-bullying campaigns, and disaster relief efforts. These efforts not only contribute to social causes but also enhance his brand’s image.

5. Makeup masterclasses and tours

Jeffree Star has conducted makeup masterclasses and nationwide tours, where fans have the opportunity to learn from him directly. These events are both educational and promotional, allowing fans to connect with Jeffree in person and learn about his makeup techniques and products.

6. Collaborations

Jeffree Star has collaborated with several beauty brands and fellow YouTubers, resulting in highly successful product launches. One of his most notable collaborations was with cosmetics retailer Morphe, which produced the “Jeffree Star x Morphe” collection. He also collaborated with YouTuber Shane Dawson on the “Jeffree Star x Shane Dawson” makeup collection, which generated unprecedented buzz and sales in the beauty industry.

Jeffree Star’s influence on YouTube

Jeffree Star’s influence on YouTube is profound and has had a significant impact on the platform, the beauty industry, and the way content creators approach their channels. Here are some key aspects of Jeffree Star’s YouTube influence:

  • Subscriber count and viewership

Jeffree Star boasts millions of subscribers on his YouTube channel, making him one of the platform’s most influential creators. His videos consistently garner millions of views, and his subscriber count continues to grow, indicating his enduring popularity.

  • Makeup tutorials and reviews

Jeffree Star initially gained recognition on YouTube for his makeup tutorials and product reviews. His comprehensive and honest reviews, along with his exceptional makeup skills, have made him a trusted source of information for beauty enthusiasts. Many viewers turn to his channel to get insights into the latest makeup trends and product recommendations.

  • Beauty trends

Jeffree Star is known for setting trends in the beauty industry. His makeup looks, product recommendations, and innovative makeup techniques often become popular and are emulated by other beauty content creators. He has a keen eye for emerging beauty trends and a knack for staying ahead of the curve.

  • Inspiration for aspiring creators

Jeffree Star’s journey from a MySpace sensation to a YouTube makeup mogul serves as an inspiration to countless aspiring content creators. His success story illustrates that with passion, dedication, and authenticity, one can achieve substantial success on YouTube.

  • Lifestyle vlogs

Beyond makeup, Jeffree Star’s YouTube channel provides viewers with a glimpse into his extravagant lifestyle. He showcases his luxurious cars, lavish mansion, and high-end fashion, which captivates fans and adds an aspirational element to his content.

  • Impact on brand perception

Jeffree Star’s reviews and endorsements can significantly impact a brand’s reputation and sales. A positive review from him can boost a product’s popularity, while a negative review can lead to decreased sales. Brands recognize his influence and often take his feedback seriously.

  • Diversity and inclusivity

Jeffree has been a vocal advocate for greater diversity and inclusivity in the beauty industry. His influence has contributed to conversations about representation in makeup advertising and product ranges, pushing brands to be more inclusive.


Jeffree Star, the makeup mogul of YouTube, has blazed a trail in the beauty industry with his fearless personality, innovative products, and candid approach. His journey from a self-proclaimed makeup artist on MySpace to the founder of a cosmetics empire serves as an inspiring story of perseverance and creativity.

While controversies have surrounded him throughout his career, Jeffree Star has used these experiences as opportunities for growth and self-improvement. He continues to be a dominant force in the world of beauty and a driving influence in shaping the future of the cosmetics industry.

As Jeffree Star’s career evolves and his empire expands, one thing remains certain: he is a transformative figure whose impact on the world of beauty and self-expression will be felt for generations to come. Whether you love him or loathe him, there’s no denying that Jeffree Star has left an indelible mark on the makeup industry and YouTube as a whole.

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