The primary goal of any company website is to attract visitors and convert them into customers. Developing a search engine optimization (SEO) strategy is one of the most effective ways to do this. The presentation of valuable content is critical to successful SEO. You can achieve favorable search engine results through social media posts and corporate blogging, resulting in quality leads and sales growth.
Every day, Google receives over 2.2 million searches. Unfortunately, 1.74 billion websites are competing for the attention of users around the world. The rank of your company website in those searches is essential to your success. The main purpose of setting up a company website is to use organic search results to attract website traffic that is rated highly in both quality and quantity. This is how search engine optimization (SEO) works.
Understanding the topics and products that people are looking for on the internet is central to SEO. It is also important to comprehend the search terms they type into their web browsers to find that information. You can then use this data to create search engine-friendly content for your company website. If you leverage the keywords that your target audience uses successfully, then your company will appear at the top of web searches, increasing traffic and return of investment (ROI).
Does Blogging Help With SEO?
By creating valuable blog posts that offer relevant answers to the questions your target audience types into their search engines, you can improve your company’s SEO. Blog posts that employ various on-page SEO techniques can contribute to boosting your search engine rankings and make your website more appealing to visitors.
Content marketing is one of the most important aspects of SEO success. If you can provide relevant, helpful information, then you can also attract a high-quality audience that is interested in your products and composed of people who are likely to convert into paying customers. For this reason, corporate blogging is an essential component of a content marketing strategy. After all, blog posts allow you to create information-rich content that can educate and entertain your audience.
Weblogs began as a way for people to express themselves and share their personal lives. They functioned in the same way as an online diary, allowing people to share their thoughts and opinions on various topics. Companies eventually realized the value of these blogs for their businesses. Blogging is now the most critical content marketing tactic for 52% of marketers.
Corporate blogs are online informational posts that present content for a specific industry in a particular subject. Search engines feature blogs in the search engine results pages (SERPs) to improve the quality of search results. By featuring blogs with quality content, these search engines allow people to share their ideas and interests. Users expect search engines to deliver websites that meet their needs and answer their questions. In search engine results, websites and blogs that provide consistently reliable information will rank higher.
Factors That Affect SEO
1) Dwell time
The average length of time a person spends on a page on a blog site is known as dwell time. Dwell time is measured from the time a visitor clicks on the site in the SERP to the point when they leave the page. This metric tells search engines like Google how valuable your content is to your readers in a roundabout way. After all, if someone spends a lot of time on your site, it means that they appreciate the content you’ve published there.
While dwell time is an indirect ranking factor for Google, it is an essential factor in the user experience. Ultimately, when it comes to SEO, the user experience can either make or break your ranking.
2) Page speed
While the visual elements on a blog can influence page speed, that is not the only factor that affects the speed. Overuse of plugins and unnecessary code can also contribute to a sluggish blog site. Deleting junk code can improve page speed by allowing pages to load faster. HTML-Cleaner is an excellent tool to use if you do not know how to find and remove junk code. This is a simple tool that does not require any coding expertise. It simply displays the unwanted code and allows you to remove it with a single click.
You should keep track of the plugins on your blog site. You should also determine which plugins are required to keep your blog operational daily and which plugins are installed as a temporary fix. Plugins that affect a site’s front-end pose a threat to page speed. You may be able to uninstall more of these plugins than you realize to improve your site’s overall speed.
3) Mobile responsiveness
In the US, mobile devices now account for more than half of Google’s search traffic. On a smaller scale, a blog site might follow the same pattern. There is no avoiding the fact that optimizing a blog site for mobile will impact a company’s SEO metrics. Nevertheless, exactly what does it mean to optimize your website for mobile? The general rule of thumb in the industry is to keep things simple. Most premade site themes are now mobile-friendly, so all you have to do is change the size of a CTA button here and there. Then, using your Google Analytics dashboard and a mobile site speed test, you should watch how your site performs on mobile.
4) Index date
Search engines are there to provide the most up-to-date and accurate information possible. The date and time when a search engine indexes the content is one factor used by search engines when determining relevant and accurate information. A search engine finds quality content and adds it to its index, in a process referred to as indexing. When a person searches for phrases or keywords related to the indexed page, the page can be retrieved and displayed in the SERP.
You may wonder if the date when a specific piece of content was indexed coincides with the date it was published.
The answer is yes and no. If you publish a blog post for the first time, a search engine crawler like Google will likely index it on the same day. However, content can be backdated for legitimate reasons, such as archiving data or updating a few sentences.
Implementing a historical optimization strategy is one way to influence this SEO factor positively. This SEO strategy works well on blogs that have been around for a while and have decent content. Companies can significantly improve their blog SEO without creating new content by updating older posts with new perspectives and data. Crawlers will reindex the page, consider the latest content, and give it a second chance to rank in the SERP. This is a real win-win situation.
5) Recent data
Recent data should be included in blog posts as another indirect SEO ranking factor. Current data provides visitors with timely and accurate information, resulting in a positive reading experience. When you include a link to a reputable site with original, up-to-date information, you inform the search engine that it is valuable and relevant to your customers (which is a plus for the other site). You also indicate to the search engine that this type of data is related to the content you publish somehow. Furthermore, your readers will grow to appreciate the content over time, as evidenced by other metrics such as a lower bounce rate or increased dwell time.
How to optimize blog content for search engines
1) Identify the target audience
Whatever industry your blog is aimed at, you will need to identify and address the primary audience reading it. Your blog strategy will be guided by understanding who your audience is. Additionally, you can boost the impact of your content once you know what you want your audience to do after they’ve seen this content.
Buyer personas are a helpful tool for identifying readers based on their purchasing habits, demographics, and psychographics. You could produce valuable and accurate content but few people will click on it if you don’t produce content that speaks to them personally. By developing buyer personas, you can learn what matters to your audience and then produce content that they appreciate.
2) Conduct keyword research
Now that you have decided on your target audience and created a buyer persona, it is time to figure out what content these people want to consume. If you do not start with a strategy, keyword research can be a difficult task. If you’re stuck, it is helpful to start with the topics on your blog and then expand from there or hone in on specific topics, depending on what your audience appreciates.
3) Add visuals
For specific keywords, search engines such as Google place a high value on visuals. The most common visual elements that appear on the search engine results page are images and videos. If you want to use visuals to draw your audience in, you need to design creative graphics, use original photos and videos, and add descriptive alt text to every visual element in your blog post. This will help you to get a coveted spot in an image pack or a video snippet.
The alt text of an image or video is a significant factor in determining whether or not it appears in the SERP and how high it ranks. Screen readers require alt text for visually impaired people to have a good experience reading content on a company’s blog site.
4) Develop a catchy title
A good blog post title will pique the reader’s interest as this is the first thing someone sees when they come across your article. For this reason, the title of your blog post has a significant influence on whether your audience clicks or scrolls down on your content. To pique the reader’s interest, develop a catchy title that presents data or poses a question.
According to Coscheduler’s Headline Analyzer, powerful, emotional, and uncommon words are all important elements of a catchy title. Using these words in a blog title in the right proportions will grab your reader’s attention and keep them on the page.
5) Include an enticing CTA
A call to action (CTA) is a button on your blog that directs a reader to the next step in their journey either as they read your blog post or after they’ve read the entire thing. A great CTA is relevant to the blog post and flows naturally with the rest of the content. You will need an enticing CTA on every blog post you publish, whether you’re selling a product, offering a newsletter subscription or you simply want the reader to consume more of your content.
You should get creative and experiment with CTAs because they come in a variety of formats. Some of the most common CTAs are buttons, hyperlinks, and widgets, all of which serve different purposes. If you want the reader to make a purchase, then you should include a prominent, visible CTA in the form of a button.
6) Focus on the reader’s experience
The most crucial aspect of a blog post is the reader’s experience. Several factors influence the reader’s experience, including readability, formatting, and page speed. That means you will want to write content that is easy to understand, comprehensive in scope, and accurate in terms of current data and trends. Using headings and subheadings to organize the content is also crucial because it allows the reader to scan and find the information they need quickly. Remember that page speed is influenced by on-page elements such as images and videos. Keep image file sizes small and the number of videos a company embeds on a single page to a minimum.
Content marketing and blogging are significant factors that will influence your company’s overall marketing strategy. Given that search engines and technology are at the forefront of everything we do these days, you need to consider your SEO when deciding how you want to present yourself to the public. If you do not pay attention to SEO and do it effectively, all the time and effort put into writing your content may have gone to waste.
Do you need help creating and distributing quality content for your brand? Partnering with a PR agency like Pressfarm might be just the thing you need. With a team of skilled writers and designers, Pressfarm can create winning press releases, design creative media kits, and craft engaging feature stories, all of which will help make a positive impression on your brand. In addition to creating this content, Pressfarm’s PR experts can help you develop a strategy to push it out to the right outlets.
In addition to building curated media lists that include contacts across niches, Pressfarm also gives every client access to a media database of over 1 million journalists from different industries. Combined with your personalized media lists, this database is designed to help you make the right connections with influential media professionals. With Pressfarm, you can develop a PR strategy that will put your brand in the limelight where it belongs.