If you’re new to the crypto landscape, you will soon find that an IEO, IDO, STO, and DeFi marketing strategy can make all the difference. In the world of opportunity seekers and copycat projects, marketing is the only way to stand out. It provides businesses with an opportunity to share their ideas and achieve their goals. If you develop your marketing strategy properly, it’ll be easier to achieve your business objective.

In a nutshell, marketing is not the shortest route to success. However, it plays a critical role when it comes to the success of businesses in all industries. Typically, through memorable marketing campaigns, your business or project benefits from exposure. As a result of this exposure, you can reach the relevant audiences.

Achieving your business objective/goal

When it comes to achieving your business goals or objectives, you’ll need a powerful marketing technique. This is actually the only way you can reap the benefits of your investment. A powerful marketing campaign is even more essential for DeFi, STO, IDO, and IEO, as well as other crypto investments. Besides helping you battle stiff competition, powerful marketing techniques are essential for crypto projects due to internet restrictions.

With more than 4000 cryptocurrencies currently, the crypto industry is vigorously expanding with no signs of slowing down. Due to its immense popularity, more businesses are venturing into this sector in the hopes of making a fortune.

Therefore, if you have a crypto startup, e.g. DeFi, it’s essential to gain traction and stand out among your rivals. That being said, developing a digital marketing strategy can help you outcompete your rivals. Before you roll out your marketing campaign, it’s important to master basic knowledge of the market. In this case, let’s begin with STO, IDO, IEO, and DeFi:

What are STO, IDO, IEO, and DeFi?

These are fundraising techniques for crypto projects that are popular in the crypto world. In this section, we’ll explain what each of them means. Afterwards, we’ll look at effective marketing strategies for each of them. Read on:

What’s an IEO?

IEO stands for Initial Exchange Offering. Many crypto startups rely on this technique of fundraising. With this method, there’s an intermediary between the investors and the crypto project seeking funding. The exchange platform serves as the middleman. You can read on IEO marketing for more details.

What’s an IDO?

Initial DEX Offering (IDO) is the new kid on the block. It’s an exciting type of permissionless and decentralized crowdfunding technique. It’s made its mark as a successor of earlier fundraising models for crypto startups. Moreover, it’s brought a new fundraising approach to the crypto world. If you use this method, your project will leverage the decentralized liquidity exchange to roll out its token or coin.

What’s an STO?

There are some similarities between Security Token Offerings (STOs) and Initial Public Offerings (IPOs). In both cases, the crypto project disposes of the company shares to generate funds. Furthermore, with an STO, there’s the use of new crypto coins to introduce new projects. To generate funds, investors are offered these coins in exchange for cryptocurrencies with higher values such as Ethereum and Bitcoin.

An STO is different from an ICO because it supports security tokens. Security tokens are liquid or digital contracts that represent a fraction of an actual asset with value. These assets could include real estate, stocks, or bonds.

What’s DeFi?

Decentralized finance (DeFi) is a virtual currency with cryptography protection. As such, you cannot double-spend or counterfeit it. It’s a modern payment method through cryptocurrency. With DeFi, you can buy services and goods using. Alternatively, you can use it for trade and generate profits.

Crypto companies issue tokens that are exclusively for trading services and goods from that company. Oftentimes, people get mixed up over IDOs, ICOs, IEOs, STOs, and DeFi. This kind of confusion can create miscommunication between departments. Therefore, before contacting a marketing agency or your marketing team, make sure you’ve confirmed exactly what kind of services you need. Beyond that, you need to make sure that everyone is on the same page about this.

To assist you with this, here are 10 powerful marketing strategies for IEO, IDO, STO, and DeFi that work:

10 Powerful Marketing Strategies for IEO, IDO, STO, and DeFi

1) A landing page

A landing page is a standard web page where you can run your ads or marketing campaigns. In the crypto space, this is where you provide project details and announce coin sales for prospects to see. It’s where potential investors stop by to research and learn about your company.

If your project lacks a professional site, your growth is bound to be slow, especially during token sales. This makes sense if you think about it from a broad perspective. Why would an investor take your project seriously if it lacks an informational site?

Also, when developing your site, ensure it has a relevant design with meaningful trends. Make sure you’ve confirmed which platform or framework it is based on. You need to double-check this before launching the website.

While businesses with a single page are known to attract enough audiences, consider setting up a site with a blog page. Up-to-date blogs are powerful traffic boosters. In addition, having a dedicated space where website visitors can come for information about project updates and industry trends is helpful. This can help you establish yourself as a thought leader in the crypto industry. Once your audience begins to trust you to educate them, they are more likely to invest in your project.

2. Affiliate marketing

With affiliate marketing, participants who promote your project get rewarded in commissions. Typically, the affiliate will earn a given percentage from the sale of a product or service. You’ll find many eCommerce platforms leveraging this marketing technique to boost their sales.  Likewise, there are crypto projects that successfully use affiliate marketing as their promotion strategy.

In your case, this method will help you boost your coin sale and surpass the limit. Before you deploy it as your campaign strategy, learn about the basics about affiliate marketing. Doing your research will help you calculate the commission you can offer to the affiliates.

3. Bounty campaigns

Bounty campaigns are characterized by incentives that you offer participants of your ICO, IEO, STO or DeFi-related activities. In this case, you’ll be offering tokens or coins as a reward for their participation. This applies to equally to STOs, IDOs, IEOs, and DeFi projects. At the same time, it’s not a mandatory element of each project – some projects can thrive without bounty campaigns.

Even so, the bounty campaign remains a rewarding technique if you include it in your marketing campaigns. It can apply to various levels of your project and, with proper implementation, it can do wonders.

Oftentimes, your participants will promote your crypto project among their audiences. As they build awareness for your project across multiple platforms, prospects begin to invest in your projects. In return, the participants earn bounty tokens or coins as a reward.

ICO projects have two development phases. With the help of bounty campaigns, developers can discover flaws in time to fix them. You can simply offer members of your community rewards for discovering bugs or flaws.

4. Media outreach and public relations

Partnering with media professionals also comes in handy during project promotion. Therefore, consider connecting with relevant media contacts in the crypto industry and leveraging their wide outreach. Some of them have a loyal following comprising your target audience. If you get them on board with your project, they can help promote it to their audiences.

Keep in mind that there are countless media professionals and platforms you can leverage for crypto promotion. You can send them sponsored stories and press releases, among other relevant content they can publish.

5. Press release

Regardless of who publishes your press release, it’s essential to have one, especially if you are launching a crypto project. There are countless crypto media sites and agencies that offer press release distribution and publishing.

Some publishers are actually searching for the latest crypto projects to write about for their audiences. These are important places to publish your press release, especially if you are just beginning your marketing campaign. After all, getting your press release published on a platform that audiences already flock to for crypto news will help you attract more people to your community and boost sales.

Developing a press release for your project sounds easy, right? Unfortunately, creating one with newsworthy content requires both effort and expertise. You can find inspiration and guidance from standard press release templates. In order for your press release to be effective, however, you might need the help of a digital marketing agency. They know exactly what to highlight and how to present it to target audiences.

Since the crypto world is already complex enough, you need to avoid jargon in your press release. In fact, rather than showing off with the number of complex crypto terms you know, you need to go out of your way to simplify the complex for your audience. Use simple terms that your audience will understand because a press release filled with jargon will only turn people off.

6. Airdrops

Airdrops still reign superior when it comes to promoting new crypto-projects. They’re powerful attention grabbers, and oftentimes, they help you reach potential audiences. When you execute airdrops well, building a community will be easier.

It’s also known that the more airdrops you roll out, the more people you attract. Offering free coins is an effective way to build a community around your STO, IDO, IEO, or DeFi project.

7. Influencer marketing

Influencer marketing is now an integral part of business campaigns and businesses across all industries are allocating more of their budget to this marketing strategy. In the crypto space, it’s no different. Influencer marketing can help you have a successful coin sale. It allows you to reach your target audience easily and promotes your projects faster.

However, the secret of a successful influencer campaign is choosing a relevant influencer. For starters, you need an influencer whose audience aligns with your target audience. That means their primary content should be crypto-related. You also need to work with influencers who have a positive reputation. Remember, their personal brand will affect the brand image of your company.

8. Social media ads

There are tons of restrictions when it comes to marketing coin sales on social media. However, there are loopholes you can leverage to promote your crypto project. You have to promote STO, DeFi, IDO, and IEO-based projects on social media. This is the best way to reach more people and connect with them.

You can begin with bigger social media platforms like Facebook, Instagram, LinkedIn, and Twitter.  Besides sharing your project details, it’s essential to remain active on these channels. You need to update all your social media platforms with content regularly. Without any updates, prospects may get the wrong idea about your project. Even worse, they might wander off to find a project that shares more information with them. In the meantime, your marketing team must respond to all questions and feedback.

When you connect and engage with a prospective audience, there’s a higher chance of developing a community. In the crypto world, the most effective means of promoting brands and products is through a dedicated community. You can manage this easily through social media.

9. LinkedIn

Networking is an integral part of all businesses in all industries. Companies in the blockchain industry need to do even more networking since the industry is plagued by low trust. Investing in networking should be a non-negotiable for your project. Whenever an opportunity presents itself, you should establish a relationship. LinkedIn is a good place to find these networking opportunities.

Your marketing team can also leverage reliable tools such as Kinked Helper. When you use these networking platforms, your project based on STO, IDO, IEO, or DeFi project can develop a strong network. With this network, you can reach prospective influencers and investors.

LinkedIn users are very responsive. They’re also open to inquiries and cold pitches. Therefore, even if you are contacting a user for the first time, there’s a high probability of them responding.

10. Email marketing

After the launch of push notifications, many experts assumed this was the end of email marketing. However, that was not the case. Years later, email marketing is still a powerful campaign solution.

Therefore, when you’re running project marketing, ensure email marketing is part of it. If possible, encourage your marketing team to do this from the start of your STO, IDO, IEO, or DeFi project. Of course, this will require time and more effort. However, it pays off generously – the right email marketing strategy will allow you to reach your target audience.


These strategies are the top trends now in the crypto space. You can decide to use one or more depending on your project goal. However, for a successful STO, IDO, IEO, or DeFi project launch, combining several of these strategies can help. At the same time, we realize that creating a comprehensive marketing strategy can be more than a handful for a crypto project developer. While you can implement one or two of these techniques, combining several requires expertise and time. This is where a PR agency comes in.

There are many media and PR agencies with expertise in cryptocurrency – a good example is Pressfarm. With our network of media contacts, audiences, and partners, your press release will get significant exposure. It will reach the target readers easily and generate the results you are targeting. Moreover, this approach can help you in capturing more investors and users for your community.

Check out Pressfarm’s packages and let us write a press release that will help your brand shine. In addition to writing professional press releases, Pressfarm’s team of PR specialists, expert writers, and certified designers can also develop winning guest posts and eye-catching press kits for your brand.

In addition to arming you with quality content designed to make a journalist’s head turn, Pressfarm can also help you distribute this content widely, hence putting it in front of the right eyes. By submitting your content to the right startup directories and media outlets, Pressfarm can boost your online visibility and ensure your brand ranks in relevant search results across different search engines.

Moreover, Pressfarm’s media database contains over 1 million journalists across different industries, allowing you to keep generating publicity for your brand long after Pressfarm has wrapped your campaign up. With any of Pressfarm’s PR packages, you can put your brand in the spotlight where it belongs.