Video conferencing is the future of business communication. It enables efficient remote work with less hassle. Video conferencing has been pretty common over the last two years since the rise of COVID-19. It is great for several reasons that include low-budget business operations, time-saving, improved productivity, higher attendance, and allowing the team to connect effectively.
One of the significant benefits of video conferencing is that it eliminates the need to spend money on traveling and allows the team to connect regardless of where they are in the world. However, a video call, like a face-to-face meeting, also requires special efforts on a company’s part to be brand-centric, and that’s where white labeling comes in.
Let’s define what white label video conferencing is, and how it can help your business to excel.
What is White Label Video Conferencing?
A white label video conferencing is a third-party service that you can integrate into your website which enables you to run video conferencing as your own video platform with your unique brand elements including brand colors, and your brand identity.
Imagine if you can customize everything from logos and colors to emails and even the domain name when conducting a video conference. That’s white label video conferencing in a nutshell. It is a software solution that makes it possible for businesses to integrate video conferencing into their website.
White label video conferencing platforms are offered by third-party companies to enable a business to run its own online video conferencing platform. It eliminates the need for complicated equipment and special tools.
Less Hassle, Better Meetings
With the increasing trends of working from home over the years, it sounds like we are going to work from home, forever! Or at least, a hybrid work environment is going to be practiced widely. And, just because of that video conferencing is here to stay, whether you like it or not.
Video conferencing can become a lot simpler with the help of a white labeling platform. 43% of remote and in-house teams were using a video conferencing solution in 2020, and the number is expected to have increased drastically by now.
If you don’t want to deprive your business of the benefits of white label video conferencing, then it is time to find a platform that is suitable for your team’s needs. With white label video conferencing, you can:
- Save money that would have been spent on buying special equipment.
- Save time as you won’t have to worry about troubleshooting or learning the technicalities of a video conferencing tool.
- Clearly convey messages to your team with the help of HD video quality.
There are a lot of benefits of white labeling your video conferencing. It can help you stay connected with your remote workers so they feel a part of the team. Moving to the digital world also brings cybersecurity issues. More than 50% of cyber attacks target small and medium-sized businesses. But with white label video conferencing, you can easily protect your company by integrating the platform into your website instead of downloading software.
How Does White Label Video Conferencing Help Businesses to Excel?
Countless business tools are available these days, but not all of them do their job properly. However, there are a few tools worth investing in and a white label video conference platform is one example of that. Here’s how it helps businesses to excel:
1. Increases Brand Awareness
White label video conferencing platforms are fully customizable, which means you can add your logo and color scheme. You can also add custom features to the video conference to make it reflect the image of your brand.
When you conduct a video conference with clients or prospects via Zoom, your business will fail to leave an impression on the attendees. However, if you make use of a white label video conferencing platform, you can make sure that more and more people become familiar with your brand.
Branding is all about making your brand recognizable, but doing so is not easy in the digital world that is full of advertisements. White label video conferencing gives you the chance to do branding in an effective manner.
2. Provides Better Customer Experience
If you want to provide a seamless video conferencing experience without digging into a lot of third-party apps, you will have to focus on centralized solutions. The goal here is to help your audience to trust you and your brand.
It applies whether you are providing digital health, telemedicine, English language training, or provide animation services. Some of the clients might claim about the rising security issues regarding sensitive data, and that’s when integrating a while-label video conferencing into your website makes sense.
The white label solutions help you:
- Add a personality to your brand so that your target audience trusts you
- Enables you to run a service that is entirely owned by you
- Helps you design a video repository for customer support & documentation
Providing a better customer experience helps you build customer loyalty which is vital for the survival of a business. And customer loyalty depends on how credible your brand is. You can strengthen brand loyalty by sustaining your brand personality throughout the business process including marketing, sales, and customer service.
White label video conferencing is also effective in creating cohesion among your products and services. As a result, it can help you build customer loyalty. When customers find your brand to be credible, it would automatically improve their overall experience as a buyer.
3. High-Quality Video
Unlike Zoom, Skype, WhatsApp, or any other tool, white label video conferencing ensures high-quality video and enables you to build a video repository. As a result, high-quality, and long-form video content can be stored, accessed, and broadcasted easily. You can store it on a VOD server via a qualifying STB. As a result, the video repository helps you provide better customer support and documentation.
Everyone remembers the days when they had to deal with the terrible voice quality of Skype, WhatsApp, Zoom, etc. Even some popular video calling software is lacking in the quality department. But in 2022, customers expect better video and sound quality, which is why white labeling video conferences are a must.
Since your company’s name will be on the screen, the excellent quality of the video is a must for building your brand image. All you have to do is choose a reliable white label video conference platform to get HD videos and high-quality sound. High-quality video and sound can also help you avoid misunderstandings between employees and managers as every message will be shared clearly.
4. Improves Productivity
Improving employee productivity is essential for the success of a business, and communication is the key to that. However, when you have employees who work from home or are in a different time zone, it can be difficult to keep them motivated.
White label video conference platforms allow you to record meetings and get transcripts. The recordings can be accessed anytime. So, even if some of your employees couldn’t attend the meeting, they can be informed of everything that was discussed by the team.
White label video conferencing makes it possible for businesses to keep their teams together. This way is easier to set and achieve the business goals. This sense of being a part of the team motivates the employees to work harder and improves their productivity.
5. Helps Expand Your Team & Communicate Effectively
You can expand your team to a global team and ensure the whole team is on the same page with the help of white label video conferencing. It’s easier to communicate with the team members and conduct webinars and meetings both with the clients and the team members. You don’t need to invest in the logistics that people often require for a physical office setup.
Communicate better and efficiently with your team members and customers with the help of white label video conferencing. It gives you the opportunity to expand your business and connect with potential customers without having to meet them in person. You can also send customized messages to industry professionals to get them interested in your services. It would also be an excellent way to get word-of-mouth advertising with minimal investment.
With white label video conferencing, all kinds of businesses can improve their brand awareness and reduce overhead costs. Since more than 90% of the global business population consists of small and medium-sized businesses, reducing overhead costs is a huge plus. That’s why all kinds of businesses can benefit from white label video conferencing.
White label video conference platforms can help your company save time and money while also improving employee productivity and increasing brand awareness. The many benefits of such platforms are why more and more companies are turning towards white labeling. If you want your company to defeat your competitors, it is time to turn to white label video conferencing.