For a while, we’ve heard how beneficial a press release can be to any organization, and this is true of a non-profit press release too. Yes, you heard that right – both non-profit and for-profit organizations can benefit from the exposure that a press release provides. Thanks to your press release, your pages will rank higher on Google. You simply need to distribute your release online and search engines will use it to rank your blogs, sites, and pages.
With a good press release, you can ensure that your message reaches many audiences in the target market. Even better, when your sites get higher traffic, you will gain more credibility and influence. Both are things you need to fulfill the goals of your organization.
In order to achieve this impact, you need a powerful press release. For this reason, it’s important to learn how to write an effective press release for your organization. In this article, we will show you how to create a non-profit press release in 2023.
How to write a press release for a non-profit organization
We know that writing a non-profit press release might seem like a backbreaking task with no positive outcomes. On the contrary, taking your time to write an effective press release pays off. Of course, it won’t be a walk in the park, but it’s well worth your time and effort. When you master the right PR writing skills for this task and learn how to apply them, you will definitely see positive results.
You might want to sit there for several hours staring at a blank page on the screen waiting for a miracle to happen. Alternatively, you might choose to wait for something nice to pop up in your mind so that you can write about it. That doesn’t always happen. As the best press release writers will tell you, it takes more than magic to write an outstanding press release that will capture attention and make heads turn.
In addition to picking up some valuable PR writing skills, using a template will make your work easier when you start writing a press release for your non-profit company. It’s also important to know what elements need to feature in your press release in order for it to be accepted and deemed newsworthy enough for publication.
Elements to include in your press release
An appealing headline: Your headline must be inspirational to the reader. Since this is the first thing your readers focus on, it’s the only way to convince them to read the rest of your press release. Using high-ranking keywords in your headline is a good way to ensure that you optimize your press release for search engines.
Non-profit organization details: The reader needs to know something about your organization. You don’t have to share the entire history, but you can provide them with a glimpse of it. Here are some crucial details that you should consider sharing:
- Organization name
- Projects, missions, causes, or goals
- Target audience
- Duration and dates
- Accomplishments and milestones of your organization
- Goals attained, future goals, and the current phase of the organization.
- Any extra insight into the organization, as long as interesting. For instance, you can reveal the members of the organization and share details of the sponsors and manager.
Quote: Provide a quote from the parties involved. This is something that journalists will look for when writing an article about your organization. An insightful quote will improve the credibility of your release and boost the chances of having your press release published. You can get quotes from high-ranking officials in your organization, sponsors, or organizers.
Relevant image: This can be a picture of the participants, manager, members, or an organization logo. You can also take pictures of the organization building and provide that.
Release date: Specify when the release should get published. Do you want your non-profit press release to be published on a specific date, or should it be published instantly?
Boilerplate: Your boilerplate should share pertinent details about the organization as briefly as possible. This section should only be 3-4 sentences long.
- Contact person
- Telephone number
- Website URL
- Phone Number
Once you know what to focus on, you will soon realize that creating a release can be an exciting process. It’s not always an overwhelming and time-consuming task. You only need to master how to write it to appreciate the process of creating one. Of course, if you are too busy to learn how to do this yourself, you can always hire a skilled PR team to take care of your press release writing.
At Pressfarm, we can help you write your press release for maximum effectiveness.
Beyond that, we can save you the hassle of developing your story into an engaging and newsworthy press release by writing your press release from scratch.
Pressfarm is a PR agency that specializes in creating quality content for brands across different industries. With a professional press release, some engaging guest posts, and an eye-catching media kit from Pressfarm, you can capture media attention and inspire your target audience.
By submitting your content to the right media outlets and startup directories, Pressfarm can boost your online presence and ensure that you rank in relevant search results across different search engines. In addition to content creation, Pressfarm’s account executive creates a personalized media list for each client. With these custom media lists, you can connect with the best thought leaders and storytellers in your industry.
Press release writing template
The following is a template you can use when writing a release for a non-profit organization. The template will help you to draft an attention-grabbing announcement release. With this press release, you can get in touch with the target community. Most importantly, it will inspire them to take action.
[Press Release Headline]
[City, Date of Release] You must indicate whether the release has a preferred publication date or whether it should be published immediately.
[Provide a Summary] Describe your announcement in a nutshell.
[Add a quote] The quote can be from a client, official, or manager. More importantly, the quote must be relevant to the announcement. It should also provide additional detail rather than just reiterate what you’ve already said.
[Additional paragraph] You can add another paragraph that sheds more light on the launch or announcement. This is also the part where you answer the five W questions. They include who, where, what, when, and why.
[Add another quote] Here you can write a quote addressing your organization. Alternatively, you can include another paragraph talking more about your organization, especially its services.
[Add a CTA] Provide a call to action that leads to further information for your readers. You can also add a URL link for the same purpose.
[Boilerplate] A boilerplate shares important information about your organization and its operations. At the end of it, you should add the following details:
- Contact info
- Address info
- Contact person
- Email address
- Phone number
Do you find the process of writing a press release scary and difficult? Well, it’s normal to feel that way. This is especially true if this is your first time dealing with press releases. The template above can help you learn how to create one. However, if your plate is already filled with never-ending organizational tasks that must be taken care of, this can be overwhelming. Luckily, when press release writing becomes too daunting a task, you can turn to experts such as the ones at Pressfarm. With the right press release writing experts, you can be confident that your press release meets industry standards, is engaging and will help you reach your target audience.