If you want to stand out from other hair or beauty salons, then a press release can help you improve your campaign arsenal. With a well-written press release, you can stand out in your niche, generate organic traffic, and convert these people into loyal clients. For this reason, it’s worthwhile taking time to sharpen your PR writing skills.
How to write a hair or beauty salon press release
So far, you’ve probably mastered the art of creating the best look for your clients. You’re making them look stunningly beautiful and they love it. Are you doing the same for your business? Are you highlighting its best features?
If you’re not, this could be the reason why your rivals are edging you out of the market. Luckily, by adding a press release to your PR arsenal, you can change your luck dramatically.
A press release is well renowned as a competitive yet cost-effective PR strategy that also contributes to your marketing efforts. In a market filled with fierce competition, a press release can make your beauty brand turn heads.
When you’re planning to write a press release, it’s important to identify and understand your target audience first. Once you’ve done that, you need to craft an engaging story that this target audience will relate to. Once you’ve fulfilled these requirements, you can be sure that your press release will be engaging and captivating, therefore drawing new clients to your salon.
Start by setting your priority
A press release can serve diverse purposes in a business. Therefore, you cannot just write it for the sake of writing. You need to declare your intentions directly. Having said that, if you need to do any of the following, then writing a press release might just be the best move for you:
- Do you want to boost the number of clients who are stopping by your salon?
- Do you want to be the center of attention in your industry, specifically in your locality?
- Do you want to direct the attention of audiences to your business videos and blog posts?
- Do you want to boost the rate of client appointments or haircare product purchases in your store?
If you need to do any of the above, then this guide will help you.
So far, you must have spent a fortune on social media marketing campaigns like PPC and Facebook ads. After all, this is the first place many businesses run to when they want to improve their competitive edge or boost visibility. Unfortunately, the results from social media marketing are not always positive. In fact, many clients feel like it’s a waste of resources after they’ve spent hundreds (or even thousands) of dollars without any improvement to their bookings or client lists.
What’s a press release?
To understand how the press release can help your beauty salon, it’s important to understand what exactly a press release is. Well, a press release is a brief but engaging news story about a brand. You can use it to highlight your company’s events, services, and products. If you write it well, it can do more for your beauty salon business. Press releases are especially effective in this digital age where online visibility is the key to a successful business.
To enjoy media coverage across different channels, you need to use the right formula for writing press releases. Doing this will also help you with proper ranking on Google, especially in local area searches.
Recommended press release format for your beauty salon
- Striking Headline – When writing the headline, you need to cover the following key points:
- Choose your niche
- Find and use keywords
- Include target location
- Include the following action words to demonstrate that your release is newsworthy:
- Business Site URL link – You need to include your business URL link. After all, this is exactly where people who want to know more about your business will go. With a link, they can visit your site directly and decide their next course of action.
- Beauty Salon Details – Provide key details about your services. You can also talk about the news you have to share or new products that you’re launching here.
- Customer/Owner Quote – You need to boost the credibility of your press release. A good way to do this is by including a reliable quote from the clients, stakeholders, or top management.
- Dateline – Indicate the origin and date of your press release announcement.
- Relevant Image – Make your release more engaging by including images. Some good examples include the owner’s portrait, product shots, and brand logo.
- Boilerplate – Provide general company information and contact details.
As you can see, this format is straightforward and easy to implement. However, it’s important to note that every piece of information needs to be accurate. By adhering to the above format, you should be able to craft a newsworthy press release. You can also make your work even easier by using a press release template. With the right template, all you need to do is add your information so that you can personalize it.
How to add value to a hair and beauty press release
Use client visuals
Remember that you’re in the business of making people look good. You can encourage potential clients to visit you by sharing photos of the hairstyles or looks you’ve created for your current clients (with their permission, of course). These photos will function as the social proof you need to convince potential clients that you’re good at what you do.
Talk about the experience you’re creating for clients
Visiting a hair or beauty salon is about more than the service you receive. It’s also about the kind of experience you have at that salon. It makes sense that you would want to create a memorable experience for your clients, but don’t just claim that you have a welcoming atmosphere. Tell your clients exactly what you’re doing to foster this welcoming experience. Are you offering each client a free drink? Do you have current magazines for your clients to peruse while they get their hair or nails done? Letting your readers know exactly what you’re doing will give them an idea of what to expect when they walk through your doors and, therefore, if visiting you is worthwhile.
Share some information about the kind of services you offer
Different beauty salons specialize in different services, and this can influence the kind of customers you get. If you specialize in specific hair treatments or nail designs, or you have a salonist who can take care of a specific texture of hair, make sure you mention this. By highlighting your specialty, you can stand out from the crowd and attract clients who are looking for the exact service that you’re offering.
Once you’ve decided that you need to write a press release for your beauty salon, you shouldn’t waste any time with the process itself. After all, the more time you waste, the more clients you will lose to your competitors. Regardless of the news that you want to share with prospects, a press release is the perfect tool for promoting your hair or beauty salon widely. You can use your press release to announce product launches, anniversary events, and publicity campaigns.
Today’s customers don’t want to dig for the important information, so make sure you highlight the newsworthy aspect of your press release in the headline and keep it concise. A good press release should cover all the vital information briefly. More specifically, you should only need a page to present all the necessary information. Furthermore, using the inverted pyramid will make it easier for people to understand your message without necessarily having to read through everything. Keep in mind that many people are skimmers, so this writing technique is incredibly important. With a well-written press release, you can drive the right clients to your website without overburdening them with information.
How Pressfarm can help
There’s more to a press release than following a formula. If you want to write a press release that stands out, the writing process will be demanding. In fact, many startup founders find the press release writing process overwhelming. If you’re facing the same frustration, contact the experts at Pressfarm.
The skilled writers at Pressfarm have what it takes to transform your brand story into an engaging press release. What’s more, they will optimize this press release for visibility across search engines and then distribute it widely.
In addition to writing professional press releases, the PR specialists, expert writers and certified designers at Pressfarm are skilled at developing winning guest posts and eye-catching media kits. With this content, you can capture media attention and win your target audience over.
We’ve also built a content distribution strategy that has proven successful for hundreds of brands. By submitting your content to the right media outlets and startup directories, we can boost your online visibility and ensure your brand ranks in relevant search results across different search engines. Our media database can also help you connect with over 1 million journalists across different industries and share your brand story with the world.
At Pressfarm, we can build a customized campaign that puts your brand in front of the right eyes.