Promoting a dental clinic might not seem exciting or even viable, but it is possible with a dental clinic press release. With a good press release, you can write a story about your dental clinic and capture the attention of the audience. All that you need is a good press release. Regardless of the industry, you are in, all press releases follow the same guidelines. First, your story has to be noteworthy. If you can attain this threshold, then your business has a chance to attain media coverage.
What do we mean when we say a story is newsworthy? Well, a story is newsworthy if it can capture the attention of a specific targeted given community or group. It also has to be novel and timely. If you want to capture public – and media – attention, then you can start by talking about the launch of your clinic.
Additionally, you must demonstrate how the launch of your clinic in a given place will benefit the surrounding neighborhood. If you can do this, then you can be sure you’ve got a newsworthy announcement that media outlets may want to publish. Perhaps, your clinic is the first to offer a certain service in that area.
Or maybe, your dental clinic has a charity program you would like the community to know about. In your announcement, you can reveal the latest dental techniques you have on board. You can offer new treatment plans or services. These are some newsworthy ideas you may wish to share through your release.
A press release also provides an avenue to showcase the expertise of your staff in the field of dentistry. But how do you write a dental clinic press release?
How to write a dental clinic press release
When you want to establish authority in your field – any field – there’s no better campaign tool than a press release. With the right PR writing technique, you can let the public know you are an expert. To begin, look for hot trendy subjects in dentistry. You can talk about an issue affecting your local area or the entire country.
If you know something about it, then you should share your expertise through a press release. You can draft compelling content by combining current research with your own views. When you share this piece of information, everyone will acknowledge your experience.
Remember, as an expert in your field, your views carry weight. What’s more, you can end up being a reputable source of reference for the media. With such exposure, prospective clients will get attracted to your dental clinic.
Regardless of the topic or subject, you are covering, you should still follow the same standard format for your press release.
Vital elements your press release must contain
- Catchy headline: Your audience has tons of content to read online. Even so, you’ve got a chance to stand out from the crowd and share your announcement with them. With a good headline, you can capture attention and reel your audience in. Therefore, you should seize this chance and let the target audience know what you’ve got to offer.
- Business details: The reader will probably want to know something about your dental practice. A journalist will want to find this information when they click on your release. At the same time, keep in mind that your press release isn’t the right place for your entire founding story. For this reason, you should create a concise about your dental clinic. This summary should include the following pieces of information:
a) Clinic name
b) Physical address
c) A list of procedures and services you are offering
d) Clinic URL
e) Contact details
You can share all this information through a well-written boilerplate.
The primary reason for creating a release is to inform the target client about your practice. Remember, you are helping them decide where they should get dental services. If you do this right, you can position your practice as the best service provider. That’s exactly what it takes to outshine your rivals, especially those in your local area.
As you draft the press release, ensure every piece of information, especially the facts, are accurate. Keep in mind that this is a medical field and any erroneous facts or any misinformation can cost your business its reputation.
Press release template
Your dental clinic press release will only be published if it upholds industry standards and regulations. What’s more, if you follow the industry requirements, you can boost the chances of your press release being accepted by authority sites in your field. However, creating such a release requires some level of expertise and experience. However, that shouldn’t stress you. The template below will help you deliver a press release in the recommended format. Simply change the information where necessary and personalize it to fit your dental clinic.
[Press Release Headline]
[Dateline] State; Date of Release. You must indicate whether you want your release to be published immediately or whether you want it to be released immediately. In the first case, simply include your preferred publication date in the dateline. In the second scenario, you will need to include the current date in the dateline AND add a note to the topmost left corner of the press release stating “FOR IMMEDIATE RELEASE.”
[Provide a Summary] Describe your announcement briefly in 3-4 sentences.
[Context] Contextualize your press release announcement by explaining what it means for the industry, how it helps clients or local community members etc.
[Add a quote] This quote can be from a patient, clinic owner, nurse, attendant, or doctor. The quote must be relevant to the announcement.
[Additional paragraph] You can add another paragraph that sheds more light on the announcement. This is also the part where you answer the five Ws. They include who, where, what, when, and why.
[Add another quote] Here you can write a quote addressing your clinic. Alternatively, you can turn this int another paragraph talking more about your clinic, and highlighting its services.
[Add CTA] Provide a call to action that leads to further information for your readers. You can also add a URL link that serves the same purpose.
[Boilerplate] A boilerplate shares essential details about your clinic. At the end of it, you should add the following details:
- Contact info
- Email address
- Address info
- Contact person
- Phone number
A press release is a potent PR tool without a doubt. In fact, a well-written press release gives every business a fair chance to get media coverage. The business with the most newsworthy story always wins, regardless of the brand or size. You should seize this opportunity to create a positive reputation for your dental clinic.
How Pressfarm can help with this
Even if you have the time to write a press release, writing one without the right expertise can be a tall order. For this reason, you might find it helpful to reach out to a press release writer to take care of your press release writing.
PR professionals, such as those at Pressfarm, will go beyond writing your press release to identify the best places to publish your press release. Using a targeted media outreach strategy, they will then pitch the news from your dental clinic to these outlets. They will then make sure your press release is published on platforms that will increase your visibility.
The expert writers and certified designers at Pressfarm can also write guest posts and design a media kit for you. With this content, you can boost your media coverage even further. Finally, the account executive at Pressfarm builds a custom media list to help you connect with respected journalists across different media outlets. By connecting with these media contacts, you can keep doing extended media outreach long after the team at Pressfarm has wrapped up your PR campaign.