Conversion optimization becomes a crucial part of the website success equation.
What is Conversion Optimization?
One of the main goals of a website is to improve the business’s bottom line and generate leads and sales. Conversion rate optimization helps businesses achieve these goals by making it really simple for website visitors to turn into customers or prospects.
As such, CRO must be an important part of business coaching.
A conversion can mean anything, starting from someone buying something online to downloading a guide or filling up a contact form. What becomes a conversion depends on your goals as well as the nature of your business.
Tips for Generating More Website Leads
To generate more conversions, you need qualified traffic to your site. According to Neal Taparia from Cribbage Online, “You can drive the right kind of traffic if your site speaks to the right audience. When developing games, all we do is focus on what the audience wants and develop games and other content accordingly.”
To sum up, you can generate leads with the help of scores of digital marketing tactics like digital advertising, social media, content marketing, link building, email, and sms marketing, to name a few. You can also leverage the power of video marketing, as video content is highly engaging and can help you get more conversions. The more intentional you are in your efforts, the more traffic to your site and the higher its quality.
If you have a logo maker site, perhaps a landing page that offers people free and basic logos is a good first step is to generate leads.
All great web design and digital marketing agencies know of the importance of generating conversions and will ensure that the website is designed to hit that goal. There are multiple ways to optimize a site for conversions. Any great web design and digital marketing agency understands the importance of generating conversions and will ensure that the website is designed to aid that goal. There are different ways to optimize a site for conversions. Below are some tips to increase the number of qualified leads the site delivers.
Research Intent-Based Keywords
Examine keywords people use to find your site or services by adding them to search engines. Even if you are running a coaching business, you still need to find the best keywords to target, as they can help you better understand the needs and interests of your potential clients and adjust your marketing strategy accordingly. This helps you understand what problems they want solutions for. And these queries cater to your conversion goals.
To do keyword research provide a solution and hints that are more likely to drive action.
Keyword research is possible with a variety of different keyword research tools like SEMrush, Moz and Answer the Publick to see the volume around different keywords. Google search console can show you the exact queries people are typing into Google as they access different pages of your site through search.
Understand Your User Experience
When people visit your site, you don’t want them to find what they want and leave. Rather you want to keep your audience engaged on your site for long to convince them to the next step. This process starts with understanding how people engage with your site.
For instance, if you’re not having the best experience on social media channels, use a mass un-follow app to weed out followers.
You can always implement heatmaps to share how people navigate the site and whether they scroll down the page or click a CTA button.
So moving up the CTA button in case people aren’t scrolling that far down is a simple way to increase conversions.
Create Targeted Landing Pages
Targeted landing pages are important in online advertising as well as SEO but in driving conversions on your site. Consider the product or service pages on your site. Do you have on page that details all 10 services. Or do you have 10 service pages that focus on one service alone?
With the latter, you can not only optimize for a keyword you also improve the odds of someone finding and subscribing to that service.
You may use Carrd templates to get several targeted landing pages up and running quickly, economically, and without any hassle.
Provide a Help and/or FAQ Section
People like to know what they are getting before committing to a purchase or filling out a form. The fewer unknowns there are about you and your business, the more likely―and comfortably―a visitor can take the next step. It’s important to build trust and expertise early by providing them with the relevant information they need and answering their questions firsthand.
When creating your CTAs, make it clear what the user is getting. For example, if your CTA is to download a guide, be sure to explain what the guide is about. Additionally, creating an FAQ section on your site can help address any qualms a customer on the fence might have about making a purchase or taking the next step in your sales process. If customers don’t understand what your product is, how to use it, or what the benefits are, then they likely won’t feel comfortable making the investment. You should have access to software requirements documentation that lays down expectations and outlines all requirements the system should have. Use that to create your FAQ section.
Use a Strong Call-to-action
Make it easy for visitors to take action by adding strong CTAs through your website. That CTA doesn’t have to be around hard sells like a purchase. A soft sell like obtaining a visitor’s email id for a guide or subscribing to your newsletter are still big wins and low-commitment ways to capture the information you need.
And then use that information to market to visitors later.
However, never overwhelm the user with too many CTAs. It’s important to make it clear to them what the next step should be. If you provide too many options they may get confused and never convert.
Make it Easy for Visitors to Convert
The final thing is for someone to come to your site with the sole intention of contacting your company and making a purchase and having no idea how to do the same. Frustrated users will leave your site and go to a competitor if they don’t find what they need. To ensure that doesn’t happen, make it easy for visitors to convert readily. A few ways to make this possible would be by providing your number at the top navigation of the site and using contact forms on product or service pages.
Never be Satisfied and Don’t Stop Testing
It’s rare for you to create the perfect site for driving conversions from the get-go. Never stop testing the changes you make to a site. Use multivariate a.b testing like Google Optimize for button copy, CTA placement, and more things like that.
Use Your Data to Track and Refine Your Efforts
From starting optimization for search engines and conversions, it’s important to have tracking in place to measure the results. Once you generate the data, you should use metrics to inform changes on your site. A few metrics to pay attention to are:
- THe bounce rate of a page or the whole website
- The time spent on the page
- The rate of visitors exiting from your site during the purchase process
This helps you identify and improve underperforming parts of your site.
Drive More Conversions to Your Website
Your site is a sales vehicle for your company and should be treated in the same way. To drive the highest level of leads and sales, your site should be optimized for conversion. The tips here provide you with a strong starting point to cover your optimization efforts. Similar to SEO conversion rate optimization is something that goes from industry to industry. It takes time, patience, testing, and strong data analysis skills.
What do you think of the different ways to improve conversions on your website? Do let us know in the comments below.