When you have a question about a certain field or want to find a specific service, where do you usually head to in order to find information? The answer is most probably Google or some other search engine like Bing. Unquestionably, search engines have become our go-to solution whenever we have trouble finding enough details about a business.
As a business owner, you may be wondering how you can use such services to your advantage. Search engine optimization, also known as SEO, is a marketing approach that encompasses various means of pumping up your ranking on search engine results pages (SERP), allowing more customers to discover your company. If you are interested in knowing more about how you can make your website visible on SERP, keep on reading.
Submit Your Website
What happens exactly after you create your business website? Do Google, Bing, Yahoo, and other search engines catch up to the fact that another new website has been recently created? Well, this is usually not the case. If you want your freshly created site to start appearing on SERP, you need to submit it for indexing. In a nutshell, search engines will be blind to the existence of your website unless you finalize this step. When it comes to Google, you can use its Search Console service to submit your site. The good thing about this service is that it is completely free to use, so you do not have to pay anything out of your pocket. Through Google Search Console, you can claim the ownership of your website and track its performance once it appears on SERP.
Use Google My Business
Do you want a free way of promoting your website? Then, Google My Business should be right up your alley! This service enables you to create a listing for your business, including a link to your official website. To optimize your profile on Google My Business, you should add your company’s address and phone number in addition to a brief description of what services you offer. Also, you can add your company’s location on Google Maps to make it easier for customers to reach you. Another great aspect of this service is that it allows customer reviews, so as long as you offer top-notch deals, you will be getting free publicity through your clients’ testimonies. All this helps search engines identify your company as a legit business and pump up your ranking.
Make Your Website Fast
Slow websites simply do not cut it in 2020. We are not living in the Stone Age, which makes having a sluggish business site a liability. As explained by the experts from Rank Grow Digital, a Columbus based SEO company, companies that do not regularly maintain their websites and boost its performance, especially speed, are more at risk of losing leads. Additionally, the less traffic it attracts, the lower your website’s ranking gets. By just upping the speed of your site and making its pages load faster, you will notice a huge boost in your ranking on SERP, not to mention that you will be able to convert more leads to customers.
Consider Mobile Compatibility
In the 90s, the only way to access the web was through bulky PCs. However, this is not the case anymore. Now, more and more people access the internet on their smartphones. In this regard, a report by CNBC predicts that around 72% of internet users will exclusively use their phones for browsing by 2025. If these statistics suggest anything, they signal the importance of making your website smartphone compatible.
This includes setting up the website in a way that makes it know if users are using their phones and change its interface to accommodate that. It may seem like a small change, but it will pay off in spades when you see your website meteorically rise in ranking and appear to more users.
Let Your Content Speak for Itself
Requesting backlinks is a fantastic means of enhancing your website’s visibility. Yet, if you are not crazy about asking other bloggers to include backlinks to your website, you should focus on creating great content instead. By making sure that you have solid content with attractive headlines that use popular keywords in your niche, you can make bloggers include backlinks to your site of their own volition. Not only this, but such an approach will also grab the attention of internet users, prompting them to visit your website, increase its SERP position, and give your business a stellar review.
Making sure that your website is visible on search engines is the first step towards increasing your leads and profits. By leveraging services like Google My Business, making your site load faster, and creating great content, you can make your company top the search results related to your niche in just a few weeks. You can also use dedicated software to track the performance of your website and fix any issues right away.