The cryptocurrency sector is rapidly expanding along with the competition and crypto content marketing is among the many ways in which a developer can promote their project. Be that as it may, to garner an audience continuously, they need to develop compelling content strategies to leave a mark in this evolving industry. Content marketing is one of the most effective and economical ways to advertise a cryptocurrency business.
Across our history and evolution, it is clear that words and content have been around for centuries, whether in the form of written manuscripts, scriptures, novels, poems, thought-leadership articles, and more. “Content is king” isn’t just a fun thing to say. It’s proven to be true across generations.
In this article, we will look at the benefits of content marketing and some of the best practices to effectively create a content marketing strategy that will entice audiences. Before we do that, let us look at the crypto market today and why it is so important to have an effective strategy.
What is crypto content marketing?
Before we dive into crypto content marketing, let us briefly look into what cryptocurrency is.
Cryptocurrency, commonly known as crypto, is a digital currency that secures transactions through encryption. It is a peer-to-peer transaction mechanism that does not require verification from banks. Anyone, anywhere in the world, can engage in cryptocurrency transactions with a few clicks of their mouse. A blockchain is a public ledger that is constantly updated with a record of all transactions.
With the inflow of numerous crypto projects into the market, cryptocurrency has emerged as a significant rival to the banking system. Banks provide a centralized financial system, but the cryptocurrency market offers a decentralized, faster, and more enhanced financial framework.
Due to strong demand and increased competition, new cryptocurrency ventures are having difficulty finding new clients and making a reputation for themselves in the market. Similarly, many well-established crypto businesses are losing customers to new market participants. This is where the significance of content marketing for crypto initiatives comes into play.
Crypto content marketing involves the process of researching, generating, publishing, and distributing quality content to a target audience. The content can take any shape and can be distributed through various content marketing platforms. This attracts the attention of investors, NFT holders, and crypto community members. Furthermore, content marketing in the crypto/blockchain sector helps investors and clients with navigating and researching the crypto industry.
The cryptocurrency industry is lucrative but also has a high learning curve. New investors find it impossible to navigate the market without sufficient research and external assistance. This is where cryptocurrency content marketing comes in handy. Content marketing will not only educate potential customers but also add value to a business.
Data-driven content marketing and SEO techniques will increase a company’s visibility and help people learn about a cryptocurrency project. Other marketing tactics, such as paid and social media advertising, are risky since they rely on the algorithms of large internet companies such as Facebook, Twitter, and others. Content marketing through blogging, on the other hand, allows companies to take more relevant actions and bring value to both a business and its customers.
Benefits of content marketing in cryptocurrency
As mentioned above, content marketing is a low-cost means of acquiring customers in the cryptocurrency market. Content helps to raise brand awareness, boost income through website traffic, and persuade users to take action. Furthermore, frequently publishing crypto material can contribute to developing a solid customer relationship. Long-term goals for crypto-marketers include creating and sharing content to fulfill marketing objectives. Consistent efforts are required to develop persuasive content and reach the target audience.
When plans are developed, the biggest challenge that crypto brands face in compelling content marketing is producing material that engages consumers and generates leads. However, the content from crypto marketers can be inconsistent and inaccurate. Most crypto projects also fail to keep up with SEO and content development trends and practices. In order to stand out from the crowded crypto landscape on the internet, projects must focus on the correct crypto content marketing methods.
So, how did the statement “content is king” come about?
‘Content’ is the foundation of every website. According to research published by the Content Marketing Institute (CMI), 91% of B2B marketers use content marketing to reach out to their clients. According to content marketing data, 90% of marketers will continue to invest the same amount in their content marketing strategy in 2022. Furthermore, 66% of businesses anticipate boosting their content marketing expenditures and engaging in a content marketing schedule.
In the crypto industry, content marketing strategies are making a huge impact. In fact, these strategies help crypto ventures to gain attention and users. The primary content marketing objectives on which crypto brands rely include brand awareness, the credibility of the crypto brand, user acquisition & retention, community building, winning over competitors, and attracting institutional investors.
Brands may establish effective content development strategies that profit from increased customer leads and sales efforts if they clearly understand their target audience. Additionally, user acquisition is used to determine the performance of a crypto content marketing plan.
Many crypto heavyweights emphasize the significance of crypto content marketing in increasing company trust. Let’s look at how content marketing can help businesses stay ahead of their competitors.
1) To increase website traffic
Everyone wants to be at the top of organic search results. This space has become competitive due to the large number of crypto businesses producing content. The greatest way to attract a target audience to a company’s blog or website is to develop an SEO-focused content marketing strategy. Only a tested SEO approach can ensure that content appears at the top of search engine results pages.
On the other hand, ranking on the top page might increase traffic to a company’s website. As a result, more traffic will result in a higher return on investment (ROI) for their content marketing efforts. Additionally, as website traffic grows, so will the consumer base and business potential. Every click on a business’s website is critical. The first step in increasing organic traffic to a website is to identify the keywords and target audience. This means that companies must ensure that their project is focused on creating material relevant to their target audience’s search preferences.
2) Build brand visibility
Companies must ensure that their brand awareness is not jeopardized as new crypto ventures are established in the crypto space. After all, the success of a crypto project relies heavily on brand awareness and repute.
The value of a crypto content marketing strategy in creating brand reputation and visibility cannot be overstated. Companies with amazing project ideas and a great content marketing approach will prosper.
3) Boost customer engagement
SEO-optimized blog content can drive traffic to a company’s website. At the same time, jargon-filled content covering complex crypto concepts and operations will bore your readers.
Creating crypto material in basic terms that all client segments can grasp is critical. Companies should include internal links or play-to-win games to keep visitors on their websites. Customer engagement can be increased via action-oriented content, which leads to customer acquisition.
It is easy for companies to produce content that is entertaining in order for readers to return to their website. Let’s assume for a moment that you’re building a crypto project that primarily focuses on peer-to-peer cryptocurrency transactions. Through click actions, you should try to educate readers on the benefits of cryptocurrency commerce step by step.
4) Promote and advertise products and services
Crypto enthusiasts, investors, and traders as well as the tech-savvy crowd are among the customers you can reach through crypto marketing.
This combination of people requires crypto marketers to reconsider their traditional techniques. In other words, standard promotional and advertising strategies from other industries may not always work with crypto projects. In addition, segmentation is essential. As a result, content marketing has emerged as the most effective method of promoting projects to all sectors, and marketers have begun to emphasize the value of crypto content marketing.
Content marketing is the art of educating readers on the current issue that your products and services address. Depending on the service you’re offering, your cryptocurrency venture can use any channel for content marketing. Keep in mind that as a marketer, you cannot attract the interest of viewers solely through promotion. In reality, a balance between information and advertising is required.
5) To become a credible thought leader in the industry
Thought leadership is an essential concept for content marketers to understand. It is a content marketing strategy in which businesses position themselves as industry experts or reputable sources of valuable information. Thought leadership content strategy in cryptocurrency requires in-depth investigation and generation of content about the cryptocurrency market.
Regular and authentic crypto market data strengthens a brand’s trust. Credibility in the cryptocurrency market contributes to project success and drives new business. A project must grow as a cryptocurrency specialist and influencer. It can achieve this by producing informative material and careful market analysis studies. Companies must ensure that their material is visible to their target market.
Crypto projects rely heavily on their communities. Developing a strong community will help in increasing brand loyalty. Thought leadership content marketing will also help the brand build a strong community base.
Types of content marketing
Individuals have traditionally used blogging to express their ideas on specific topics. In recent years it has also grown as a key communication medium for corporations.
Microblogging has also grown in popularity through platforms like Twitter and Instagram, resulting in an excellent news- and taste-sharing vehicle that allows a blog author or journalist to boost awareness of new content quickly.
A blog allows users to easily create entries in chronological order. The blog content is then shown in reverse chronological order (the most recent article is displayed first) and is generally archived regularly. Thanks to this form of archiving, blogging creates SEO-optimized material that will exist on a company’s website and drive traffic to it indefinitely.
Blog posts are a powerful type of long-form content that is ideal for businesses dealing with niche topics. If people are looking for information about what a company does, a blog is a superb method to keep it coming while also building trust in the company.
2) Video marketing
Video marketing is a broad phrase that relies on visual mediums used by brands and people to communicate with a specific audience. Video marketing content includes online video banner commercials, pre-, mid-, and post-roll ads during online content, traditional TV ads, sponsored videos from influencers, and sponsored product placements.
Video marketing is an excellent approach for brands with an emotionally engaging message to express or in-depth information to share with their clients. Videos are typically posted on a brand’s website, YouTube channel, or other social media channels. As a more complex and dynamic kind of media, video can be emotionally engaging and exciting in a way that breaks through the noise of other online content. Since it has a higher barrier to entry than other forms of marketing, it is best suited to those who already generate videos or have the means to develop a process. The ability to film and edit content, whether in-house or outsourced, is also critical.
3) Email marketing
Email marketing is the delivery and optimization of marketing communications via email. Brand newsletters, new product releases, promotional material, or contextually relevant, real-time, tailored interactions with existing customers are all examples of this.
These messages should ideally be designed to enhance multichannel interaction across the customer journey, complementing other marketing initiatives and notifying customers of relevant and helpful information.
According to a 2022 Email and Social Media Marketing Survey, email is the most used marketing endeavor (together with social), and all organizations can benefit from it. Email is one of the first areas all small businesses should start with their content marketing. Email marketing is effective whether a company is sharing business news, following up on purchases, or establishing a newsletter.
The development of eBooks is another type of content marketing that is worthwhile to pursue. The fundamental advantage of producing eBooks is that they can be used in various ways and retain their value much longer than a timely blog post. If a corporation wants to produce written content but lacks the infrastructure to do this regularly, this form of content may be worth considering.
Companies can distribute an eBook as a downloadable asset on their website, link to it regularly as evergreen social media material, send it to their email subscribers, or use it as gated content to gain new subscribers. This will help with raising brand awareness, developing credibility around the topics they write about, and even attracting new followers and email subscribers.
Infographics, like eBooks, are a type of content that is relatively easy to make and is shared extensively long after it is made. Customers like visual material since it makes it easy to gather information at a glance, is convenient to share, and (if well-produced) looks beautiful!
Audiences can more easily recall unique infographics from the web. Therefore businesses should take advantage of this. They should ideally search for a specific subject with an “infographic” appended and observe what types of information resonate with them. They will likely uncover some parts of well-produced infographics that they can use to create their compelling material.
6) User testimonials/reviews
Using client testimonials and reviews is possibly the ultimate low- to no-cost content marketing tactic. User-generated content is a robust tool that is also completely free. A potential consumer is more likely to trust the opinions of those similar to them. Businesses should take advantage of this.
Positive word of mouth can and should be used by any business. Reviews are being left all over the web in today’s online landscape, whether businesses are aware of it or not. Companies can begin to leverage the power of a positive review by gathering these reviews and using them in content marketing initiatives designed to grow brand recognition and instill confidence.
7) Influencer content
Influencer marketing, like affiliate marketing, compensates ambassadors to promote a company’s products or services. Businesses typically seek out content creators with experience, integrity, or popularity in a specific field to communicate the benefits of that business to their target audience.
Small businesses may not have the money to hire higher-tier influencers. However, micro-influencers (influencers with small but loyal followings) are easier to work with when smaller companies want to generate content to promote their services.
Influencer marketing best suits businesses in niche industries with a dedicated fan base. The key advantage of influencer marketing is that it raises brand recognition outside of the company’s existing network. Influencer marketing is also made easier if a company produces a product that can be quickly given to content creators for use and review.
Best practices for crypto content marketing
1) Offer value
The crypto industry is complex, with numerous interconnected obstacles. Businesses must improve their expertise and deliver detailed information to their customers. They should avoid using exaggeration and jargon in their writing. Ideally, both newcomers and seasoned experts should be able to understand their content.
They should use graphs, tables, charts, and other visual aids to explain information effectively. This allows people to better grasp what they are saying.
To emphasize, businesses must consider novices and professionals when creating content. Even experienced professionals will struggle to understand technical jargon once in a while. Jargon is a time waster. Companies that insist on utilizing technical terminology must explain it well. This will boost trust and familiarity with their company. Clients who trust a brand to educate them are valuable long-term assets.
2) Utilize visual content
Companies should employ infographics, videos, tables, and charts to deliver crucial information. Investors will struggle to understand their proposal if it is written in jargon. A company’s initiative will not only be understood but also remembered if visual content is used.
Visual aids may also be used to enhance community participation. Graphic presentations are easy to disseminate; therefore, if a company’s concept is simple, it will be easy to market its token.
In visual crypto marketing, images, videos, and GIFs serve two purposes: building emotional connections and brand expansion.
Creating visually appealing images and infographics for public consumption is only one component of visual content marketing.
Understanding how the brain interprets graphics could help with content marketing. This requires asking, “What mechanisms does the brain use to analyze visual data?”
According to a study, visual information is easier to remember than verbal or auditory information. For example, students can use visual aids to help them remember and understand what they’ve learned and push them to act and learn more. The same can be said for a company’s target audience.
Images may help with crypto content marketing in a variety of ways.
3) Connect to a bigger funnel
The first step in capturing the attention of the world’s ‘Elon Musk’ is to create high-quality content. The intended audience of a project should be kept up to date on its progress. A company’s audience must be aware of what steps to take next to be part of the company’s project. To do so effectively, companies should generate content that appeals to each persona they want to reach at each stage of the buyer’s journey. They must make the journey intuitive, engaging, and natural while ensuring no single stage is too daunting.
Companies must examine both the advantages and disadvantages of the content they’re producing. Well-written articles will assist the crypto community. When discussing cryptocurrency purchases they should not mention Bitcoin at the end. As a follow-up, they should complete the project’s required documents and keep in mind that adverts have no place in their material.
They must ensure that their product achieves a specific goal. In other words, they need to employ URL parameters to track conversions. The data will help businesses determine the most productive content techniques and how to enhance them.
The purpose of a digital marketing strategy in a sales funnel is to enhance the number of customers, the quality of those interactions, the likelihood of a sale, and customer loyalty. Companies that supply the content at each stage of the customer journey can better meet the needs of their target audience.
A content funnel can help businesses determine where their target audience is missing out. At the moment, there is no SEO-specific training material provided, despite the existence of case studies and testimonials. As a result, businesses can use a content marketing funnel to track key performance indicators (KPIs) at each stage of the buyer’s journey. They may enhance their conversion rate by measuring the effectiveness of their content at each level of the funnel.
Finally, customer retention-focused content marketing can increase CLV and CAC (CAC). The marketing ROI (return on investment) will also increase as a result.
4) Create referral programs
Referral programs can help businesses attract a large number of new clients while also retaining existing ones because people generally put their trust in anything recommended by a friend.
Since referral programs benefit both sides, companies that encourage people to tell their friends about them are more likely to gain loyal clients.
Additionally, affiliate programs often have an existing client base, which helps in driving additional traffic to their websites. For example, affiliates on Coinbase and Binance can earn money in a variety of ways. A word-of-mouth marketing strategy plan is an effective way to persuade individuals to buy something.
5) Engage with the community
Building a community and interacting with it as much as possible is one of the most effective techniques that a company’s project should take. They must create a distinct environment and ensure that all community members’ concerns are addressed.
This means that project community managers should be available at all hours of the day to demonstrate that they care about their community. Companies must also embrace criticism and suggestions while remaining as transparent as possible, particularly concerning roadmaps, deadlines, etc.
6) Hire experienced agencies
Creating real-time, accurate, and exciting content that mixes science, art, math, and visual data is not always accessible. Furthermore, because creating crypto material calls for specific research skills and broad crypto expertise, it is often advisable to engage experts.
Working with a reputable crypto content marketing service, such as Pressfarm, can help crypto developers to build a solid business. For improved leads and traction, such agencies raise awareness, optimize performance, and engage audiences. As a result, hiring crypto content marketing services boosts a company’s community growth while maintaining an emphasis on critical business tasks.
These agencies also adhere to a company’s recommended tactics. They help with tracking information on conversations about all content pieces published, allowing businesses to understand more about their audience’s feedback and engage them. Furthermore, these agencies can optimize their specialized tactics by focusing on content formats targeting particular audiences, such as paying consumers.
The team of PR experts at Pressfarm has experience working with brands in the crypto industry to help them stand out from the crowd. The team of PR specialists, expert writers, and skilled designers are experienced at writing winning press releases, designing creative media kits, and writing feature stories that will make a memorable impression. Pressfarm has got all your content creation needs to be covered – from content creation to content distribution. Moreover, you can use our media database of 1 million+ journalists to connect with journalists in the cryptocurrency industry. Reach out today and let Pressfarm help you generate the publicity your brand deserves.
7) Create hype
One of the most commonly used terms in the crypto space is hype. Hype is essential, especially for presales, when corporations must ensure that most of their community members participate. Whatever the initiative is about, companies must create excitement in order for more individuals to join their community. When creating hype, it’s also essential to create FOMO into their audience’s minds by enforcing deadlines, exclusive deals, and so on.
While the hype is momentary, it helps businesses lay the groundwork for their initiative. For example, the buzz around meme coins was expected to be fleeting, but it persists in the market and on social media.
8) Use social networks
Without social media, no digital marketing effort would be complete. As a result, regardless of the project, businesses must have social media accounts, whether on Facebook, Twitter, Reddit, Discord, or Telegram. With this approach, they can communicate with a wide range of audiences.
Companies must be active on social media and share news, updates, historical milestones, and so on to keep their audiences informed about their initiative. Furthermore, social media is the perfect place to communicate with their community—the social networks of a company help in developing the desired brand for its project.
Of course, there are several marketing channels through which companies can publish various types of content. For example, YouTube is great for videos, Spotify is great for launching a podcast, Facebook/Twitter/Instagram/TikTok are great for short videos and postings, and so on. Companies must monitor and assess the presence of their defined audience on various channels before deciding on their marketing channels. Companies should also keep an eye out for platforms their competitors are most likely to use. Once they have the marketing channels, their team can develop more relevant and efficient content for each platform.
Every day, new cryptocurrency businesses emerge. If a company markets its crypto project well, it may stand out from the pack. An ideal marketing strategy should involve content marketing, email marketing, social media, referral programs, airdrops, and regular updates. Most crypto initiatives rely on educational content in the form of long-form, short-form, or graphic content to attract newcomers. Since there are so many content alternatives, it’s worth checking out each of these formats. In this way, companies can discover which ones perform best for their project and will attract their target audience and possible investors, allowing them to stand out from the crowd.