A blockchain PR campaign is not complete without a blockchain press kit. In addition to reaching more prospective clients, a press kit can also help more journalists to notice your brand. We’ve previously looked at how to write an effective blockchain press release. In this guide, we shared tips to get your blockchain project in the news and in front of your target audience.
So, today, we’ll have a look at how to use a blockchain press kit to provide journalists with the information they need. We will go through all the steps required to create an effective press kit for a blockchain project – whether it’s a new project or an established one.
What’s a blockchain press kit?
Generally speaking, a press kit is a package of information about your business that you provide to journalists. With this piece of information, they can promote a company’s brand, products, events, or accomplishments. An effective press kit must provide all the details the reporter may need to know about your brand.
It should also give them access to materials like photos among other documents they can use in an article. By providing the media with a press kit, you make their lives easier by giving them everything they would need to write a story about your blockchain project. Creating a press kit for your blockchain venture also comes in handy when you want to attract new investors to your project. With that in mind, let’s have a look at how you can create a press kit:
Vital elements to include in a blockchain press kit
1. A bio
When they receive your blockchain press kit, the first thing a reporter will want is to have an idea of what drives your project. Therefore, in the introduction of your press kit, ensure you create a bio. In order to create a comprehensive bio, make sure you do the following:
- Explain who you are
- Indicate what you are selling
- Provide the location or means by which prospects can get your products or services
- Indicate when your products or services will be available
- Highlight the benefits of your products or services
- Explain how people can access these products or services
That’s not all. In order to create a thorough bio, you need to include the following pieces of information:
- Date of launch
- The founders of the company
- Where you started this venture
- The inspiration behind your business
- What needs you are meeting
- An illustration of how this particular project came to be. Was it inspired by an event or a person?
It’s also important to highlight the current position of your blockchain venture. You can do this by:
- Providing an address to your headquarters or physical stores
- Giving an idea of how many employees you have
About your products or services
Your bio should include a section that briefly highlights your products and services. This section should:
- Give a vivid description of the services or products you sell. If possible, include visuals to give readers a better idea of what to expect.
- Briefly describe your most notable service/ product. Create a nice summary that a reporter can use in their article.
2. Success markers
Success markers act as social proof for your blockchain project. This kind of content gives people a reason to have confidence in your project and invest in it.
- You can mention notable clients (optional)
- Mention the volume of clients you’ve had (optional)
- Mention any prominent publications that you’ve featured in
- List historical milestones. Include partnerships, launches, and awards.
If you’ve listed your company, provide details on annual revenues. You can include a mission statement to illustrate your values and plans.
3. Flagship products
At this point, you can bring on stage your flagship product. To ensure the reporters understand your blockchain asset, highlight the outstanding features that it offers. Don’t forget about basic details like where to buy it from and how much it costs. Use bullet points in this section to make your content skiable and easy to grasp. After you’ve talked about the flagship product, go ahead and list other products.
Lastly, leverage testimonies, statistics, and case studies to enhance the reputation of your products and brand. If it’s possible, send a sample to each journalist on your list, along with the media kit. In the blockchain world, tangible assets are hard to come by since most products are digital or virtual. However, when you can provide a tangible product, this can go a long way towards helping you capture attention with a memorable pitch.
4. Quotes from your team members
The media outlets may want to interview some of the members of the management team. In some cases, they may wish to include a few employees in the interview as well. Therefore, you must always prepare for this. You can start by selecting the right candidates for your company and sharing quotes from them in your media kit. This can give journalists an idea of the right people to interview for an in-depth story.
Once you’ve shared a quote from each of your prospective spokespeople, you can create a bio for each person. Include these bios in the blockchain press kit to give journalists a more concrete idea of the person they could potentially be talking to. When creating the bio, ensure it reflects their current role in the company. You can also link to podcasts, articles, or publications they have appeared in. Additionally, you can provide links to their LinkedIn accounts.
5. Your press releases
A press release is a document you can use to share a striking milestone in your company. Hopefully, you have had several of them since the launch of your blockchain project. Press releases cover announcements that can range from new partnerships, a new CEO, a product launch, crisis management efforts, or rebranding, among others. In your press kit, provide a link that enables the reporter to access all your previous press releases.
A list of press releases that you have previously published gives a reporter a snapshot of the growth that your blockchain project has gone through thus far. It also proves that your stories are newsworthy since you’ve been published in the news before. By demonstrating that other media outlets want a piece of what you’re putting out there, you increase your value in the eyes of media outlets that have never featured you before.
6. Awards you’ve won
Awards present you as a thought leader in your niche. Winning awards enhances the credibility and reputation of your brand. Therefore, you should dedicate a section of your blockchain press kit to all the awards you’ve earned over the years. Furthermore, every time you earn a new award or trophy, you should ensure you update your press kit.
7. Graphics
After you’ve provided a sizeable amount of informative content, the graphics are the icing on the cake. Reporters love great graphics since they can use them for illustration in their articles. Whether they are pictures or videos, you should ensure they are high-resolution. You can also attach your logo, product images, screenshots, infographics, and explainer videos.
8. Additional resources
To ensure you’ve covered everything you need to include, it doesn’t hurt to provide additional resources. In this case, you can include a whitepaper, links to web pages, and even social media pages.
9. FAQ section
While your kit may have all the necessary information, journalists may still need clarity on something. In order to help them, you should consider including a separate section for FAQs. However, it’s important to think beyond this and designate a specific person as a media contact to whom journalists can reach out for more information. This person should be available during business hours.
Beyond that, you need to make sure that your media contact has all the information they need to answer potential questions effectively. It might also help to guide this person through media training of some sort so that they are fully prepared to represent your blockchain project.
10. Optimised location
Where you place your press kits matters if you want people to see them. Journalists are busy people. As such, they don’t have time to search all over your site for your blockchain press kit. Once you’ve decided where you will have your press kits, make sure you do some testing with your team members. If the search process isn’t intuitive and they have to struggle to find your press kit, then you need to look for an alternative location. The easier you make it for people to find your published press kits, the more likely they are to actually read them.
Time to create your blockchain press kit
You now have the blueprint for creating your venture’s best blockchain press kit. Unfortunately, this can be easier said than done. Thus, if you are finding it difficult to run through these steps on your own, you can reach out to the PR specialists, expert writers, and certified designers at Pressfarm. With their combined efforts, these professionals can create the kind of press kit that will drive traffic to your blockchain project. Beyond that, the Pressfarm team can help you craft a brand story that earns you trust among prospective investors.
In addition to creating a blockchain press kit for you, the team at Pressfarm can develop a full-fledged PR campaign to help put your blockchain project in front of the right eyes. More specifically, they can write a professional press release and create engaging guest posts for you. By distributing this content to the right outlets, the Pressfarm team can boost your online visibility and build a positive reputation for your project. If you’d like a more concrete idea of what Pressfarm can do for your blockchain project, have a look at the work they’ve done with previous clients. Signing up with Pressfarm might be just the thing to take your blockchain project to new heights.