When it comes to something as fundamental as naming your company, there is always a sense of accomplishment that comes from finding the best name that’d yield your desired results.
Although finding the best name for your business is never easy, getting the right one can boost your company’s chances of success.
The perfect name is the first step toward proper branding. And branding is the most important aspect of running a successful business.
As difficult and overwhelming as the process of naming a business can be, there are, thankfully, several ways you can easily find perfect company name ideas for your business. That’s why today we’re showing you four vital points you need to know so you can easily find the best possible name for your startup.
Let’s jump right in.
Four Crucial Points to Know When Naming Your Startup
1. Have a Clear Goal for Your Business
Understand that the primary step in developing an attractive brand identity for your business is to define your company’s goals.
Seek out those core concepts that are well-defined and reflect your company’s objectives, purpose, and aspirations.
After identifying these concepts—which should embody the long-term goals you want your business to cover—come up with a few words or phrases that appropriately express them.
Critically assess these keywords and choose a few of them that best characterize your startup. These will set the foundation for your business brand identity.
2. Give Your Business a Solid Tone
The tone of your company’s name determines how effectively it’d be in the market. It also lets customers get a feel of your startup’s essence. Your brand tone can attract a larger consumer base if developed correctly; if developed incorrectly, it will deter them.
Creating an engaging tone that is consistent with your company’s beliefs is the best method for guiding how your audience sees your organization.
Make sure to devote time to assessing your audience and understanding their core characteristics. Make note of what they do and what they truly care about. This will give you a profound idea as to what the proper tone for your business should be.
Knowing your customers can help you decide if your startup’s tone needs to be:
- Emotionally impactful
- Modern and innovative
3. Create Your Own Custom Brand Elements
You’ve come a long way, but the search for the right name isn’t over, as you’ll still need to work on your company’s branding elements. Your brand’s elements, besides playing a vital role in the naming process, also form the backbone of your brand’s personality.
These elements are critical for coming up with fantastic name ideas, as customers will rapidly misinterpret your company if your branding elements are inconsistent with their desires. The easiest way to develop your brand elements is to establish your company’s:
- Big ideas: What are the key ideas behind your company?
- Values: What are the personal or market values that your firm upholds?
- Story: Do you have an interesting story to share about your company?
- Benefits: Will you offer any additional benefits to your customers?
- Feelings: What emotional reactions do you want your consumers to have?
- Value proposition: Why should customers buy from you?
4. Begin Brainstorming With Your Naming Team
Gathering all the information we’ve discussed above will help you discover the naming needs of your brand and make it easier for you to brainstorm the best brand name.
Although brainstorming sessions can be thrilling and enjoyable, they can also be exhausting. Any entrepreneur looking to build a great brand should not be afraid to get input from family, friends, and even workers. Always remember that anyone can help you come up with a brilliant concept.
Also, understand that you’ll be overwhelmed with both good and bad recommendations when looking for a great name.
But don’t be in a hurry to adopt or dismiss any of them. Take your time to jot down every word that comes to mind. This will give you enough resources to work with when you start testing your name.
Test And Trademark Your Chosen Name
After deciding on a business name, have a small fraction of your intended audience rate it to determine whether they like it. If they don’t like it, try something else. Picking a name is pointless if your customers don’t enjoy it.
After you’ve examined and determined that your suggested name is acceptable to your clientele, be sure to patent it. This will prevent other companies from using your company’s name.
Naming your new business can be nerve-wracking. However, when you do it right with a memorable name, your brand has a better chance of remaining top of mind among your target audience.