When the announcement first emerged about the virus, we all thought that it would be like all the others. Something that would panic people for a bit and then slowly die away or be resolved and we could go back to living our lives.
However, we are now seeing the impact of the virus all over the world and we are all trying to adapt with the situation that we have been given.
The workforce has taken such a massive hit with many people not being able to go to work, people with small businesses that are just trying to stay afloat and people not getting paid on time.
For people that work in offices, they are able to continue working from home and adjust as best they can. But, with there being so many small businesses out there, how can all of them succeed? Depending on what type of business you have, there are ways that it can succeed even with a massive influx in the market.
If you are a startup founder or entrepreneur, you rely on incoming cash and daily cash flow in order for your business to survive and in order for that to happen, you need to figure out ways to maximize resources and perhaps use new services or tools to maximize efficiency while also supporting fellow businesses that you want to stay afloat as well.
At this time, it is important to find ways to stand out amidst all the coronavirus media coverage. It is during this time that a lot of media outlets are looking for ways to diversify their news and get away from all the virus affiliated press. The perfect time for founders with stories worth telling to get ahead of the sad news stream is now.
Using Pressfarm, entrepreneurs can get a PR strategy, a targeted media list, press release writing and distribution and media outreach all catered for in order to get them featured in publications that are looking for stories right now.
1. BE CREATIVE in your sales/marketing
If you are still open for business, it is important for your customers to know that. Whether you are on social media or still going old-school, you need to make sure that they know how to interact with you during these times.
Social media is the best way to contact people, so if you don’t already have it, I suggest you get on it.
Find new opportunities to market and sell; it is also a good time to focus on the customers that you already have by providing the same service and getting returning business.
Also, figure out new ways to deliver your service or product that might be different from other businesses.
Generating publicity and sharing your story with the media through Pressfarm is one creative strategy as everyone stays glued to the headlines and news outlets.
2. Product or service IMPROVEMENTS
It is very possible that business is slow, so this would be perfect timing to invest your time to working on projects that you have been putting off.
Figure out ways to improve your products and services so that you can be on top of the market. Use the time to improve what already exists.
Focus on the thing that you were having troubles with before like maybe social media marketing, IT, or any niche thing that can drive your business so customers go straight to you rather than other businesses.
3. Adapting to a decentralized workforce
Many businesses are already having their employees with remotely from home. However, there are a lot of people that are working remotely for the first time. It is important to set expectations for your employees.
If you are a startup or business that’s level of technology isn’t at its best, try and figure out a way to increase it as quickly and affordably as possible because there will be a lot of people (depending on the amount of employees you have) that will need it.
Implement an agreement with your employees so that they know that you are being serious about allowing them to work from home and their productivity will be the same regardless of being in the office or not.
4. Show HUMANITY and UNDERSTAND what is going on
We are constantly getting updates about what is going on and hopefully learning from it. There are a lot of companies that claim that they are properly imposing CSR but aren’t.
So, in order to survive it is important to know that they are other people suffering out there and things are tough for everybody.
Try and have a reserve for you business that could possibly help in times of need. Try to help and serve the community because even if it is the smallest amount, it could help people in the long run.
Whether you own a business, work remotely, or work for a company, these tips can help you try and maintain an income and survive during this time.
One thing that we must understand is that everyone is struggling through this situation. Whether its financial, personal, or social, people are just trying to survive. So, while these ideas may help businesses, we all need to figure out how to also help each other.
We need to support each other and other businesses as well. As with all things in life, “this too shall pass” and when everything starts going back to normal, wouldn’t it be nice to know that we are stuck together and fought through this together rather than having that common ideal of selfishness?
We need to help each other through this trying time and we will learn and grow from this.
Are you ready to take some action on making your startup more famous today? Use Pressfarm’s database of over 50,000 journalists across the USA, Uk, Canada and Australia to reach out. Or hire Pressfarm’s PR gurus for guaranteed Pressfarm coverage minus all the hard work.