When the announcement first emerged about the coronavirus, we all thought that it would be like all the others. Something that would disrupt our lives, make us panic for a short while, and then slowly die away and leave us to live our lives.
However, we are now seeing the impact of the virus all over the world and we are all trying to adapt to the situation that we have been given.
The workforce has taken such a massive hit with many people not being able to go to work, people with small businesses who are just struggling to stay afloat, and people not getting paid on time.
People who work in offices are able to continue working from home and adjust as best they can. However, given that there are so many small businesses out there, how can all of them succeed? Depending on what type of business you have, there are ways that it can succeed even with a massive influx in the market.
If you are a startup founder or entrepreneur, you rely on incoming cash and daily cash flow in order for your business to survive. In order for that to happen, you need to figure out ways to maximize resources and perhaps use new services or tools to maximize efficiency while also supporting fellow businesses that you want to stay afloat as well.
At this time, it is important to find ways to stand out amidst all the coronavirus media coverage. At this point, a lot of media outlets are looking for ways to diversify their news and get away from all the virus-related press. This is the perfect time for founders with stories worth telling to get ahead of the exhausting COVID-19 coverage.
By using Pressfarm, entrepreneurs can get a personalized PR strategy that will work for their brand. In addition to this, the experts at Pressfarm will equip you with a professional press release, some quality guest posts, and an eye-catching media kit. With this content, you can capture media attention and inspire your target audience.
On top of content creation, the team at Pressfarm also specializes in content distribution to put your brand story in front of the right audience. By submitting your content to the right media outlets and startup directories, Pressfarm can help you rank in relevant search results across different search directories. Finally, with your custom media lists and Pressfarm’s comprehensive media database. You can connect with 1 million+ journalist, bloggers, and influencers in your niche.
An affordable package from Pressfarm can help you earn valuable media coverage at a time when your brand needs it most.
1. BE CREATIVE in your sales/marketing
If you are still open for business, it is important for your customers to know that. Whether you are on social media or still going old-school, you need to make sure that they know how to interact with you during these times.
Social media is the best way to contact people, so if you don’t already have it, I suggest you get on it.
Find new opportunities to market and sell; it is also a good time to focus on the customers that you already have by providing the same service and getting returning business.
Also, figure out new ways to deliver your service or product that might be different from other businesses.
Generating publicity and sharing your story with the media through Pressfarm is one creative strategy as everyone stays glued to the headlines and news outlets.
2. Product or service IMPROVEMENTS
It is very possible that business is slow. So this would be perfect timing to invest your time in working on projects that you have been putting off.
Figure out ways to improve your products and services so that you can be at the top of the market. Use the time to improve what already exists.
Focus on the thing that you were having trouble with before like social media marketing, IT, or any niche thing. That can drive your business so customers go straight to you rather than other businesses.
3. Adapting to a decentralized workforce
Many businesses are already having their employees work remotely from home. However, there are a lot of people who are working remotely for the first time. It is important to set expectations for your employees.
If you are a startup or business whose level of technology isn’t at its best, try and figure out a way to streamline it as quickly and affordably as possible. After all, there will be a lot of people (depending on the number of employees you have) who will need it.
Implement an agreement with your employees. So that they know that you are being serious about allowing them to work from home. Make sure they understand that you expect their productivity to be the same regardless of whether. They are in the office or not.
4. Show HUMANITY and UNDERSTAND what is going on
We are constantly getting updates about what is going on and hopefully learning from it. There are a lot of companies that claim that they are good at CSR when they actually aren’t.
So, in order to survive, it is important to know that there are other people suffering out there. Things are tough for everybody.
Try and have a reserve for your business that could help in times of need. Try to help and serve the community. Even the little things could help people in the long run.
Whether you own a business, work remotely, or work for a company. These tips can help you try and maintain an income and survive during this time.
One thing that we must understand is that everyone is struggling through this situation. Whether it’s financial, personal, or social, people are just trying to survive. So, while these ideas may help businesses, we all need to figure out how to also help each other.
We need to support each other and other businesses as well. As with all things in life, “this too shall pass.” When everything starts going back to normal. Wouldn’t it be nice to know that we fought through this together rather? Then succumbing to the common ideal of selfishness?
We need to help each other through this trying time and we will learn and grow from this.
Are you ready to take some action on making your startup more famous today? Use Pressfarm’s database of over 1 million journalists across the USA, UK, Canada, and Australia to reach out. Alternatively, you can hire Pressfarm’s PR services for guaranteed Pressfarm coverage minus all the hard work.