Local SEO is one of the most powerful techniques to connect with your customers. Read this article to find other ways SEO boosts your business performance.
- The majority of people search online for local businesses. Local SEO can make your business more visible and reachable.
- Most online searches happen on mobile phones. Improving the mobile version of your site significantly improves business growth.
- Social media is one of the best places to target potential customer audiences. Statistically, people are keen to buy a product they see sponsored on their feed.
- Data analytics is a sustainable lead during the decision-making process. It helps you personalize your business and connect with buyers.
- Using chatbots can simplify your customer support agents’ duties and allow them to focus on more complex issues.
All businesses – regardless of nature – are codependent on technology. Traditional advertising becomes less effective compared to social media and digital marketing when it comes to business growth. SEO is one of the best assets for promoting your business as it can make your page pop on the first Google site but, simultaneously, the most expensive.
In this article, we’re focusing on local SEO. It’s less expensive and more effective. It affects customer service, hence brand loyalty and business growth. Therefore, without further ado, let’s get started.
Increased Visibility Through Local SEO
According to research focused on local SEO, 97% of the people searching online were looking for a local business. If you want to see your business grow, you need to become closer to your new potential customers, and the only link with unknown future customers is local SEO.
Restaurants, for example, use local SEO. When we type “best restaurants in –city– or –zip code–” Google offers a selection of restaurants for us to choose from. This selection is not random, but these businesses use local SEO and become more visible to us.
Optimize Your Website for Mobile Devices
35% of people use local-focused search multiple times weekly. We’ve already mentioned that local SEO improves your visibility, but you also must consider mobile device optimization.
People nowadays rarely leave their phones for more than a couple of hours. They are usually keener to search your business via their phone than a desktop computer or laptop. In that case, you need to improve the mobile version of your site and make every valuable piece of information easily accessible.
Improve Website Speed
Page loading time severely affects the interest of your potential buyers. A recent study shows a high 87% abandonment rate if the site has a load time longer than 2 seconds.
Optimizing your website is crucial because we are already accustomed to getting easy access to information that’s been sponsored on social media. If your site takes forever to load, remember that you’re losing potential clients.
Use Social Media to Improve Customer Service
Most promotions and business advertising occur on social media for obvious reasons – we open Instagram before grabbing coffee. Moreover, 26% of social media users are keen to buy a product they see advertised on social media.
Given the research and our new habits in the era of social media, if you want to see your business grow, you will have to follow the trend. It will boost the customer service experience.
Another powerful tool that can boost your business by improving customer service is the chatbot. Chatbots are programs that try to process your customer’s questions using AI (Artificial Intelligence) and NLP (Natural Language Processing) based on SEO.
Often small businesses do not have the time to answer all customers, which is understandable, but in the meantime, they lose customers. The chatbot will cover all questions you couldn’t reach and leave your customers satisfied with the results.
Studies show that businesses using chatbots allow 64% of agents to focus on solving more complex questions rather than covering simple questions.
Utilize Data Analytics
Data analytics is one of the most effective strategies to improve your customer service. It used to be a top point for business growth for many businesses.
Becoming more aware of what your customers like, dislike, or expect to see in the future can help you out with the decision-making process and improve your business overall. In a nutshell, data analysis helps you personalize your business by focusing on your audience.
You may do a survey or simply track their behavior on the posts or site performance. When planning your future goal, use their preferences and improve the satisfaction rate. In the meantime, expect to see an increase in sales.
With the abovementioned tactics, we can conclude that SEO is everything. However, to have the best results, you must know how to exploit it effectively.
To conclude, most people search for local businesses regularly on their mobile phones. This tells us that utilizing local SEO and improving the mobile version of your site should always be on point.
On the other hand, to build brand loyalty or increase the satisfaction rate, you must incorporate analytics and follow your customers’ behavior. The sooner you realize these tactics, the faster you will grow.