With everyone looking to the digital world these days, the time of having a physical press kit has almost been rendered insignificant. In the past, press kits were a folder or packet of information that companies or their PR representatives would hand out to media outlets. Nowadays, most companies are creating digital press kits or EPKs to access all the information they need about a company on their corporate website.
In this article, we will look at:
1) The main components of a press kit
2) How to create an effective digital press kit
Main components of a press kit
A well-crafted press kit is an essential part of any PR campaign because it gives reporters and media outlets an easy way to receive information about a company. It is a quick and easy way to understand the company, its products, and its value propositions. There is a very high percentage of success with media outreach by providing all the important background information. Not only does it improve the likelihood that the media outlet will write about the company, but it also assures factual accuracy when it comes to the information being written.
Press kits are not just for media relations. Most experienced media relations professionals will always have access to it to send out to prospective clients, advertisers, investment analysts, investors, and basically anyone interested in the company.
While press kits can differ depending on the company, their target audience, and their purpose, the key components stay the same.
1) Company overview
This snippet of information is intended to explain what the company does, the products/services, and why they are different from the companies that already exist. The overview should include a history of the company and its story and mission. A key piece of advice is while creating the company overview. Companies should try and avoid using industry jargon or phrases that only people in the industry will understand. Press kits are sent out for potential clients/ investors to better understand, not confuse them with words they may not understand.
2) The fact sheet
This can be included as part of the company overview. Still, it should be a list of the company’s most essential information, whether it is key statistics, achievements, and important dates in the company’s history.
3) Press releases
By adding one or two newsworthy announcements about a company, it gives media outlets can offer an incentive to publish something about it. It shows that the company has already received media coverage but want that specific media outlet to write something else.
4) Product/Service descriptions
Regardless of whether a company plans to provide products or services, providing a description in a simple and concise manner allows industry outsiders to better understand the company’s purpose and intentions.
5) Multimedia elements
By providing photos, videos, or any other visual elements in a press kit will attract people because most are visual learners. Companies can also create elements that provide a better understanding of the minds of the company.
6) Contact information
Without adding contact information, there is no point in creating a press kit. Since a press kit is meant to be a one-stop piece of information for media outlets, having a way to be contacted if there are any further questions is very important. It should cover all phone numbers and email addresses of a company’s media contacts.
7) Testimonials and Reviews
Finally, by adding customer testimonials or product reviews are very powerful because it helps legitimize the business. It shows that existing customers approve of the products/services provided, and media outlets are more willing to write about it.
How to create an effective digital press kit
By including the elements listed above, companies have the ability to create a very effective press kit. By taking the time to actually assemble the components proves to media outlets that companies are serious about getting media coverage. It takes a lot of thought to create quality press kits, but those are the ones that prove to be the most effective.
However, one of the main struggles with companies is the inability to create effective press kits even if they have compiled the required information. That is where Public Relations agencies like Pressfarm come in, to help companies use the information effectively and create a press kit.
Pressfarm’s PR professionals and experts use their expertise to provide the service of designing press kits, among other things. They have designed and developed different press kits for startups and companies in various fields and have learned what works and what does not. Through their variety of services and pricing packages, Pressfarm works and advises companies on creating something that helps them achieve great results. They will not only produce all the elements involved in an effective PR campaign. Still, They will also help companies reach their target audiences through their PR database of over 75,000 journalists so that they can find the company’s ideal match.
Press kits are an essential part of a company’s PR campaign. For them to be successful, there needs to be time and effort to compile the appropriate information. Through PR agencies’ help, companies can discover top tips for PR, online visibility, and more, but it takes the stress away from creating a press kit and not getting the results they want.