How Amazon, NetFlix and Slack are using New Growth Hacks in 2019 to Beat Competitors
When it comes to getting ahead with online traction and sales, Amazon, Netflix and Slack continue to outperform the competition at every turn. With high-tech solutions and products, we can understand this dominance but at the same time, there is much more to the rise of these companies than meets the eye.
In case you might be wondering, I refer to the marketing strategies which have enabled these companies to make so much progress. More specifically, I am talking about the growth hacks which allow these major players to really stand out from the crowd and stay far ahead of the competition.
Now, let’s take a look at a few of these lesser-known growth hacks:H
How Netflix is Growing Through Cultural Conversations
Netflix is often “accused” of cultural appropriation and promoting entertainment that pushes the boundaries a little too far. At the same time, these calls can often seem unnecessary and the result of online users taking exception to something which simply does not fit their own taste, belief or agenda.
In other words, if you’re like me, you might think that the online world is becoming a little too sensitive or politically correct. Now, that’s not to say there is no right or wrong but rather to point out that it would seem each and every marketer is required to walk on eggshells before communicating with the end user.
Anyway, for all the complaining you might see online, Netflix continues to bring the cultural conversation back which has done little more than boost overall ratings and keep them ahead of the competition.
It also appears rather silly to say that being of one culture or race means that an entity cannot adopt something from another culture or race. At this moment in time, this effort is also used to provide entertainment and help Netflix grow their ratings in the process. Besides, sharing is just another way to learn and create, whether this relates to marketing, clothes, music or film.
Slack Communities: Taking Niche to the Next Level
Slack continues to evolve and use important trends as a guide for future marketing strategies. In fact, while the platform was initially created as an internal colloboration tool, Slack is now a tool for communicating outside of the workplace!
As you may know, the Slack community can post questions or answers relating to any topic and the rate of interaction is incredibly high. But how is this any different to Reddit, Quora or any other such platform?
Well, the reason for so much interaction is down to how Slack allows users to create and join niche communities which makes the quality of questions and answers even more relevant. On the other hand, this focus on niche communities also allows marketers to connect with designers, entrepreneurs etc and create meaningful relationships with relevant people in the same industry.
When you think of it, this is a dream opportunity for every marketer to test products, concepts, or ideas as Slack has enabled marketers’ to focus on niche and access a much wider opinion on specific questions.
Amazon: Doubling Down on Research
Amazon has taken many risks over the years but most of these have been researched, calculated and justified. However, it’s also clear that Amazon has dominated so heavily by doubling down on whatever projects or concepts in which they believe and this is especially obvious in terms of voice technology.
For example, the Amazon Echo is by far the most successful voice-enabled device on the market but this is also the most heavily researched. In fact, as the space continues to grow, Amazon has recently doubled the number of research scientists working on voice technology and releases Alexa for Business to take their latest advancements into the work place. What’s more, Amazon is now heavily invested in the future of healthcare and fully expects voice technology to transform this particular industry.
With this in mind, Amazon takes ample time to research but then also stays ahead of the competition by investing heavily in whatever action is taken thereafter. Simply put, Amazon manages to stay so far ahead of the completion by taking big action from the very beginning.
Netflix Memes and Guerrilla Marketing for Gaining Traction
Simply put, the old way of doing things is no longer effective and marketers have needed to come up with increasingly unique or elaborate ways to gain traction. It should go without saying that Netflix has taken this to the next level and eliminated some incredibly big competition along the way – Hello Blockbuster!
Anyway, one such example can be found with a recent Netflix Original featuring Sandra Bullock which captured more than 27 million views in just the first week of release. Now, “Birdbox” is a decent movie and the positive reviews are justified but you must also wonder how it gained traction so quickly…
The truth is, Netflix used memes and guerilla marketing tactics to spread awareness about Birdbox. That is to say, Netflix secretly created all those memes you might have noticed floating about online and these memes ended up generating social conversations and hype with the help of the general public.
Amazon, Artificial Intelligence and Pattern Recognition
Amazon is arguably the most intelligent marketing machine on the planet and right at the forefront when it comes to artificial intelligence. What’s more, the e-commerce giant is using big data and pattern recognition to transform the consumer experience and help the platform grow even further.
In a recent interview, the director for personalization at Amazon, Matt Round, explained how data trumps intuition when it comes to decision-making. In this sense, Amazon is focused on identifying patterns in customer behavior and using data analytics and machine learning to take advantage of these findings.
For this reason, customers now receive much more accurate suggestions and recommendations during the search process. Needless to say, these patterns are individual but Amazon is now able to use artificial intelligence to create solutions for each and every individual user.
And that’s just part of the story….
Have you every sat in front of Netflix and felt overwhelmed by choice? Maybe you spent one hour sifting through titles and settled on something entirely different than you set out to watch? In spite of this common frustration, Netflix has put an immense effort into streamlining the selection process and used pattern recognition to improve the user experience.
Moral of the story: Artificial intelligence and big data is now the core focus of most marketing strategies.
As you may have noticed, Amazon, Netflix and Slack have all recognized the importance of trends and analytical data for better decision-making. More specifically, each of these companies has evolved in line with these changes and taken practical steps to stay relevant and keep ahead of the competition.