The Hottest Trends for eCommerce Companies Right Now
Starting an eCommerce business is a huge call. It comes with its very own challenges. The margins are low if you are selling lower value products, while the margins are quite high for high value products. Finding a balance is a mastery. As of today, Amazon is a trillion dollar company. It sells everything you can think of. From little tech gadgets like flash drives to medium price purchases like the best fire pits and expensive thousand dollar items like tiny houses. Its range of products is immense, but it doesn’t matter now because they have all the traffic in the world and their products are selling like hotcakes. They are also in about every continent around the world now.
However, it was never always that way. We looked at Jeff Bezo’s secrets for entrepreneurs and success; the story of Amazon says “it takes time.” If you are thinking of starting an eCommerce company or already have one, it might be okay to know what is working for Amazon and other huge eCommerce retailers like Adidas, Nike, etc.
eCommerce companies are now approaching their marketing in a more direct manner. They are featuring products on the homepage and showcasing the best selling products. Other companies have sticky filters that help shoppers filter through items as they shop even down the page on a mobile phone. Customer question and answers sections have been implemented too as well as addition of external payment options with PayPal.
Check out more of these hot trends by reading: Research: 11 Top Mobile eCommerce CRO Trends from Our Study of Best-in-Class Sites