A Guide to an Effective Visual Blog Post
What types of visuals do you include in your blog posts?
Visuals look great especially when you want to pair a blog text with one or more images. Screenshots is a major trend in blogs such as, tips & tricks blog posts, how to posts, reviews and tutorials.
People understand better these visual content if they only use relevant images that explain the text. When you practice originality, it’s easy to stand out from the crowd. Memes are suitable for social media and not blogs.
Where to get stock images
While Shutterstock and Dreamstime are the oldest stock images services, Unsplash has managed to surpass them. Bloggers are likely to use free photos rather than commercial stock. Although there are bloggers who alternate these services and pay for the photos they cannot find on free platforms.
How many images should you include in a typical blog post?
Visuals are important even if you only upload a generic stock photo, considering that most blogs include social media share buttons. Social media is based on visual imagery and posts and basing it on text only reduces the chance of it noticed by the audience. Most of the bloggers use more than one image.
What type of files should you use for your blog images?
JPEG is the most popular because it establishes a balance between speed and quality. JPEG images are easy to optimize and you can adjust them according to their maximum width and height. They don’t take a lot of space and they load fast even on slower internet connections.
PNG files have transparency features which make them suitable for logos and icons. GIFs are a good choice for animations.
How do you publish your images on your blog?
When you do not use your image, you have to depend on the third party’s website uptime and server connection. Other webmasters tend to delete their images or pages and that leaves you without visuals on your blog.
How do you create the graphics or images?
Most bloggers are no longer using professional tools such as the Adobe Suite. Instead, they are using online apps like Bannersnack because:
- Online designer apps are less costly.
- Online apps are way easier to learn and work with.
Do you optimize your images for search engines?
Search engine optimization is an important part because people understand the importance of search engines and the amount of traffic they can bring. Most bloggers are very sensitive to how search engines index images and probably they are quite deliberate when choosing ALT tags and file names.
Some images are of less importance for search engines, they are always being uploaded as general with the purpose of improving the design and not to complement the texts.
Should you pay attention to trends in visual content?
This requires a lot of research and commitment to stay up to date with the latest development that may help you improve our results. There is always a room for improvement on these numbers.