There are various things to think about when you are at the visual identity stage of the branding or rebranding phase of your marketing campaign. For instance, you need to think about the message that you are trying to communicate to your target audience, as well as how you need to ensure that you are delivering it in the right way. This article concentrates on how you will be able to get an exceptional visual identity suited for your campaign.
Planning Stage
Before you start with your visual identity stage, you need to first determine what makes a good visual identity. This is an essential step branding professionals perform in Asia and around the world. According to the digital enthusiasts from a well-known studio in creative marketing and branding Hong Kong locals rely on, a good visual identity should be flexible and comprehensive. At the same time, it should also be intuitive and accurate. For this reason, you need to include various elements in your visual identity, including the core basics and others. For instance, apart from the logo, colors, typography, and hierarchy. You may also want to consider photography, illustration, iconography, as well as data visualization, and other interactive elements.
Core Basics
● Logo
One of the primary things that you need to focus on when it comes to the visual identity stage of branding is your logo. It is one of the core basics that reflects what you do and who you are. For this reason, make sure that your logo comes in an appropriate shape because this can affect how people perceive your brand. For instance, circular or organic shapes are often associated with softness or kindness while geometric shapes exude hardness and durability.
● Colors
Another thing that you need to concentrate on in building your visual identity is the colors that you use. In this case, you may want to limit your palette to a single main color or a couple of primary colors. You need to ensure that the colors you use are appropriate, considering both functional colors such as gray, black, blue, and green as well as social-sensory colors, such as red, yellow, pink, and purple.
● Typography
Typography is another core basic that you need to think about in your visual identity stage. Make sure to limit your selection and consider the size of your visual elements. You should also always check for legibility when deciding between fonts.
● Hierarchy
The last core basic that you need to think about is the hierarchy. You need to ensure that your visual element content is easy to digest for your audience, creating a good brand experience for them. This means that the flow content, including headers and subheaders, is appropriate.
To get an exceptional visual identity suited for your campaign, you need to plan out this phase accordingly. In this way, you will be able to incorporate all the core basic elements necessary to make your visual identity appealing and effective. You also need to think beyond the core basics to further enhance your visual identity. All these are geared towards ensuring that the visual identity you come up with is suited for your campaign.