75% to 90% of all startups fail. Imagine that. It is a very likely possibility that your startup will fail. In most cases, the failures are unforeseen and emanate from long-standing issues that the founders fail to notice because of one reason or another.
However, failure happens to the most of us. In business, failure is a destined occurrence at some point. Very many successful people today have failed before, some of them countless times. The secret is in not giving up. The point of success is to be a testimony of your strength despite past failures.
Think your startup is on the brink of failure? Well, you could salvage it in some cases. In other cases, the business has probably taken serious hits denting finances, customer relationships and growth. It is irredeemable. While such occurrences can be very discouraging, they don’t have to be.
In our own small ways, we try as much as possible to help all startups who come to Pressfarm to get the press they need in order to build and grow their user base. As an extended PR agency, we utilize the best marketing strategies to ensure our startup clients use Facebook and Google Advertising adequately hence reducing their marketing budget while getting almost twice the conversions they used to get.
However, in our last few years in business we have seen a fair amount of failed launches as well. Aside from that we have learned a lot to cushion our next customers from them, and assist them to get the media attention and marketing plan they need for their success.
Seemingly, the word failure cannot be new to anyone at all. In fact, for the following 9 founders, those failures were ladders to their future successes, as they can be for you too.
1. Reid Hoffman, Co-founder of LinkedIn
SocialNet was the first company founded by Reid Hoffman in 1997. It was a social networking site that was intended to provide users with a networking platform as well as a dating site. It failed majorly because the internet was probably not ready for it. An example of a startup that was too early to the market.
“I didn’t realize some principles about how to run a consumer internet company. I thought we’d spend months under wraps and release the perfect product. I discovered it’s most important to get your product above the noise so that people can encounter it. If you’re not embarrassed by your version one release, you released it too late”
By learning from that failure, LinkedIn became the successful company that it is today. LinkedIn was bought by Microsoft for $26 billion in 2016.
2. Arianna Huffington, Founder of The Huffington Post
Her second book was rejected by 36 publishers. Despite the rejection, she went on to found one of the biggest media companies in the world today. The Huffington Post receives millions of visitors per month, and has employed thousands of journalists around the world. She sold the company to AOL for $315 million in 2011.
“My mother used to call failure a stepping-stone to success, as opposed to the opposite of success. When you frame failure that way, it changes dramatically what you’re willing to do, how you’re willing to invent, and the risks you’ll take. I don’t mean you have to try to fail. That will take care of itself. But in my own life, a key component of whatever successes I’ve had has been what I’ve learned from my failures.”
3. Jeff Bezos, Founder and CEO of Amazon
He launched an auction site called zShops that ultimately failed in his early start as an entrepreneur. Later, he launched Amazon, a company that has become the household name in eCommerce. When Amazon first began, he diversified into toys aside from books. In an overestimated calculation, he bought 100 million toys, put them in the warehouse looking forward to the Christmas holiday. Eventually he gave 50 million of those toys away for free so that the company can save on space leading to big losses.
“My job is to encourage people to be bold. I’ve made billions of dollars of failures at Amazon.com. Literally billions. … Companies that don’t embrace failure and continue to experiment eventually get in the desperate position where the only thing they can do is make a Hail Mary bet at the end of their corporate existence.”
4. Evan Williams, Co-founder of Twitter
Long before he co-founded the social networking site, Evan Williams had co-founded Odeo, a podcasting platform that later shutdown as it lost most of its business to the newly released Apple’s iTunes at the time. Before co-founding Odeo, he had started a company called Pyra Labs. This one also failed and shut down.
The interesting bit is that two of his widely successful companies today were side projects of main projects that both failed. Blogger was a side project of Pyra Labs. Twitter was a side project of Odeo.
“To me, that comes down to the gut. The things that keep nagging at you are the ones worth exploring.”
Even with both companies failing, the entrepreneur has Blogger, Twitter and his latest project Medium as very successful online platforms.
5. Tim Ferris, Author of the 4-Hour Work Week
25 publishers turned Tim Ferris down when he was looking to publish his book, The 4-hour Work Week. Eventually, someone took a chance with the book and it is now a bestseller.
“You need to fail, learn how to fail and condition yourself to fail in order to find success. It’s important to ask yourself where in your lives right now might defining your fears be more important than defining your goals?”
Tim Ferris has gone on to become one of the most popular authors in the world today, publishing subsequent titles after his best seller. Some of his new titles include Tribe of Mentors and Tools of Titans.
6. Peter Thiel, Co-founder of PayPal and Venture Capitalist
Before co-founding PayPal, Peter Thiel managed a hedge fund known as Clarium Capital, which later lost 90% of its $7 billion worth of assets on the stock market, currencies and oil prices. However, the entrepreneur believes there is arguably not much to learn from failure.
“I think failure is massively overrated. Most businesses fail for more than one reason. So when a business fails, you often don’t learn anything at all because the failure was overdetermined. You will think it failed for reason 1, but it failed for reasons 2 through 5. And so the next business you start will fail for reason 2, and then for 3 and so on.”
Despite this failure that Peter Thiel went through, he bounced back to co-build PayPal with Elon Musk and Max Levchin.
7. Nick Woodman, Founder and CEO of GoPro
“I mean nobody likes to fail, but the worst thing was I lost my investors’ money and these were people that believed in this young guy that was passionate about this idea… [When you fail,] you start to question, are my ideas really good?”
Nick Woodman started two online startups that failed terribly. Funbug raised $4million in the early 2,000s but died together with the dotcom crash a few years later. He was 26. He started another venture named EmpowerAll.com which was quickly shutdown after it failed to pick up.
Several years later, Nick is now one of the listed billionaires on Forbes. His wearables company, GoPro, is one of the biggest in the business. GoPro’s success was the result of using lessons from two of his failed ventures to build his next project.
8. Melanie Perkins, Co-founder of Canva
Long before Canva became one of the most used graphic design platforms online, Melanie Perkins had gotten tired of over 100 rejections while looking for funding. She was a university design instructor, but hoped to take part in the change going on around the world through the internet.
Her idea was an online graphic design platform, requiring a browser and very easy for anyone to make design material for their online content.
“Rejection hurts, a lot, but failure was never an option. For better or worse, when I set my mind to something I don’t give up very easily at all. Being rejected a lot in our initial stages just meant that I had to try harder and refine my strategy.”
While Melanie’s idea didn’t fail, the 3 years of hard work with rejections must have felt like failure. Canva is now home to millions of users who visit the site on a monthly basis to get their work done. She did eventually secure a $3million seed round to kick off her startup.
9. Brian Acton, WhatsApp Co-founder
Initially, Brian Acton was the Vice-President of Engineering for Yahoo. After leaving his job, he interviewed for a position at Facebook and later Twitter. Both social networking sites turned him down and hired other candidates instead.
A few years later, Acton launched WhatsApp which grew to become one of the biggest messaging platforms in the world. Eventually, Facebook came calling and bought WhatsApp for $19 billion. The software engineer they once refused to hire dented their pockets with the sum of billions.
The fear of failure should never be a reason not to try your hand at something again. A lot of startups fail. While failure should never be the goal, we should be able to learn some lessons from it when and if it happens and carry these lessons to implement in our next ventures.
Did you start a business and you are scared it will fail? Are you a founder of a company that needs some help without bursting your financials? No matter where you are, get in touch with us so that we can put some work on it. We shall implement concrete and proven digital marketing strategies like SEO, Facebook advertising, Google Advertising, and getting some press attention using our PR services.
A lot of people are losing money in the lifetime of their businesses. We help you not to be a part of that statistic by reducing your marketing budget, doubling your conversion rates, and focusing on publicity that only builds your business. Chat with us on the pop-up chat box in our homepage to know more.