Every fashion brand requires a good marketing strategy to stay ahead of the competition. A good strategy will not only keep you afloat in the treacherous sea that is eCommerce, it will also allow you to grow while others struggle. You need an effective marketing strategy regardless of whether you’re new to the fashion industry or a seasoned veteran. Digital marketing for fashion companies, in particular, has changed dramatically in recent years, and your company must constantly be looking to adapt and evolve in order to stay ahead of the competition.
An effective digital fashion marketing strategy will set your brand apart from the crowd by positioning your products or services to capture the attention of your target audience. It’s more important than ever for digitally native fashion brands to stand out from the crowd and communicate what makes them so unique.
The direct-to-consumer (D2C) boom has significantly impacted the fashion industry during the pandemic. The fashion industry has become one of the most crowded, with new brands appearing on a daily basis. Fortunately, when your brand is digitally native, you have a creative and flexible way to respond to competition and achieve growth. It all starts with the customer information. Using the insights gleaned from customer data, you control the entire online customer experience and ensure that it is positive.
This article will review the list of fashion marketing tips and examples that can help bring visibility to your brand.
Top fashion marketing tips for 2022
1) Keep your brand image consistent
The most successful fashion brands have a consistent style. Take, for example, Ralph Lauren. The brand’s aesthetic has remained constant throughout its existence: navy blues, whites, reds, polo, preppy, and classic are all relevant words that come to mind when thinking of this brand. The brand has done an outstanding job of maintaining its brand style with consistency year after year.
2) Focus on best sellers
Fashion marketers are frequently tempted to jump on new trends or styles that are coming up on the horizon. While these are all viable strategies, it is essential to remember who the true stars are. After all, your best-sellers are called best-sellers for a reason. Capitalize on these products and devise new strategies to present them to both current and potential customers. Additionally, you should share customer feedback about these products to show potential customers why they are best-sellers.
3) Devote time to website building and development
Again, this tip might seem obvious; however, you’d be surprised how many fashion marketers put their websites on the back burner. It is critical to treat your website with the same love and care you would show to any other significant asset.
Your website’s look, feel, and functionality is critical because it serves as your brand’s virtual storefront. Ensure that your brand is constantly updating, testing, and keeping your website looking fantastic at all times—just as you would for your store window display.
4) Remind consumers about abandoned shopping carts
Did you know that approximately 70% of online shoppers abandon their shopping carts? This happens all the time. With so many distractions every day, it’s easy to see why. That means you, the fashion marketer, must devise strategies to remind these easily distracted shoppers of what is still in their cart. Set up a system to encourage these customers to complete their purchases. You can use an email marketing campaign, remarketing ads, or social reminders to do this.
5) Leverage FOMO
The fear of missing out (FOMO) is one of the most powerful things you can plug into to advertise your products. In order to do this, you can offer a 50% off sale. Alternatively, you can share intriguing offers such as free shipping or a surprise gift with each customer’s next purchase.
6) Create style guides
If you work in the fashion marketing industry, you may find that matching shoes, clothing, and accessories come naturally to you. Create style guides to help your customers look their best. These will not only be helpful educational tools for customers, but they will also be excellent marketing tools for your products. You can publish style guides on your website, email marketing campaigns, and social ads. Putting together some well-thought-out style guides is well worth the effort.
7) Use video whenever possible
It’s no secret that videos are useful for marketing. Marketers who use video generate 49% more revenue than those who do not. So, if you aren’t already using video in your marketing, get on board. In the fashion industry, video can be used in a variety of ways. This can include modeling your best sellers, displaying your Summer collection, or providing a sneak peek into a new line. Video marketing can be beneficial for social media advertisements, your website, email marketing campaigns, and so on.
Along those same lines, now that you’re using video in your fashion marketing, why not start a YouTube channel to reach a whole new audience? Since many fashionistas spend time on YouTube, establishing a presence there is not a bad idea. You can also run video marketing ads on YouTube or partner with a host of well-known YouTubers to further promote your products.
8) Run a quality blog
Blogging is not only a great strategy to share helpful information with your audience; it is also a powerful fashion marketing tool. Maintaining a consistent and high-quality blog can boost your website SEO, resulting in more free traffic. It will also help your brand to connect with your target audience to build loyalty. Run a blog with a regular and consistent publishing schedule that includes high-quality content to keep your audience engaged.
9) Work with well-known fashion bloggers
This is not a novel approach, but the most successful fashion marketers frequently employ it. If your brand can build a list of social media influencers and connect to share your brand and content, your audience will grow in tandem with theirs.
10) Partner with brick-and-mortar stores
Taking things offline and forming relationships in your community can also be a good strategy. Develop relationships with brick-and-mortar businesses, whether it’s a local restaurant or a popular store in town. In this way, you can all help each other by promoting each other’s products.
11) Learn how to use hashtags
#Hashtagging may appear to be a pointless tool to you, but many marketing experts are firm believers in using hashtags as a marketing strategy in any industry. Why? Because hashtags can help you reach out to new people, connect with others, create branded contests, and so on.
12) Remarket on every platform
You need to employ the power of remarketing if you have not done so already. Why? Because remarketing allows you to re-engage with recent visitors who left for various reasons. It could be an abandoned shopping cart or a blog post that your website visitors are leaving half-read. Or maybe it’s a new visitor who didn’t look into your new line of summer sandals. These are all opportunities.
13) Use carousel ads
Assuming your brand already has a social media presence on major platforms like Instagram and Facebook, it is critical to use these channels as effectively as possible to achieve your fashion marketing goals. Choosing the best ad formats on Instagram and Facebook is one way to accomplish this. Carousel ads display multiple images in a magazine-style format. Use this ad format to highlight your products, whether they’re best-sellers, a summer dress collection, or a new line of men’s golf shirts. You can even use these as mini-style guides.
14) Run collection ads
Can consumers make purchases without even leaving their Instagram or Facebook accounts? With collection ads, they can. You’ve probably seen them before; these beauties show a main image or video with four accompanying photos or videos, and when a user clicks, they can buy whatever they want.
15) Use Instagram stories
You can use Instagram stories to help your target audience connect with and bond with your brand. Posting stories, Instagram’s Snapchat-like feature, is a non-committal way of sharing content because it only lasts 24 hours. Sharing “sneak peeks” of new styles, showing behind-the-scenes footage, or giving your audience a glimpse of your company culture are all excellent ways to use Instagram’s story feature.
16) Launch a contest
Social media marketing contests are a great way to engage your brand’s target audience. Contest requirements can include tagging a few friends in your post, sharing it on social media, or using your branded hashtag. You could also make it more complicated and add a creative twist that aligns with your brand image.
17) Create effective email marketing campaigns
Email marketing is a must-have tool for any fashion marketer. Make sure you have a solid email campaign strategy in place to communicate with leads regularly about special offers, flash sales, new styles, or popular items that you’ve restocked. If someone makes a specific purchase that leads you to believe they would be interested in one particular upsell, add them to an email flow that prompts them to check the product you’re upselling out.
18) Run A/B testing
A/B testing is a solid way to boost the success of your fashion marketing strategy. Running A/B tests is a quick and easy way to determine what works best with your audience. While you should A/B test several campaign components, make sure to focus on one component at a time, otherwise you won’t be able to identify how each component is contributing to specific results. For example, you can A/B test your brand’s email subject lines to see which ones get the highest open rates. Once you’ve decided on a winner, A/B test the thumbnails in your email to see which one gets the most clicks.
19) Take advantage of ad scheduling
Did you know that you can schedule what time of day and day of the week your ads run for most online marketing campaigns (Google Ads, Facebook, Instagram, and Twitter)? Perhaps you’re aware of this but haven’t taken advantage of it. Brands should know when their customers are most likely to be online. Use this knowledge wisely so that you only pay to have your ads run during these busy hours and days.
20) Encourage customers to write testimonials
Reviews are vital whether you are primarily an eCommerce business, a retail store, or in an entirely different fashion industry sector. You can encourage more purchases by simply publishing positive reviews. Encourage your current happy customers to write testimonials to convert shoppers who are browsing your site into paying customers.
21) Get featured on media outlets
It’s true that this is easier said than done. However, if you work hard enough to make the right connections, anything is possible. Yes, starting with your local TV station is an excellent place, but imagine what it would do for your company to be exposed to a national audience. Consider hiring public relations professionals to help you make these connections.
Do you need help with your media outreach? Armed with a team of PR specialists, expert writers, and certified designers, Pressfarm can help with this.
With a professional press release, some engaging guest posts, and an eye-catching media kit, you can capture media attention when it matters most. By submitting this content to the right media outlets and startup directories, Pressfarm can help you feature in relevant search results across search engines.
By combining a custom media list from us with our media database of 1 million+ journalist, bloggers, and influencers, you can connect with the best media contacts in your niche. With Pressfarm, you can do the kind of media outreach that puts your brand on the map.
22) Use Google Shopping Network & display ads
If you’re not using the Google Shopping Network, you’re passing up the opportunity to connect with an undiscovered audience! We’re all aware that Google has become the go-to resource for most people looking for anything. Give that more people shop on Google, you should ensure your brand has a strong presence there.
Choosing between Google Search, Shopping, and Display Ads can be challenging. While you should be present on all three, it is critical that you do not overlook Google Display Network (GDN). The GDN will display your ads on websites based on keywords, topics, and site names. This allows you to target your audience where they spend their time online with a visually appealing and compelling advertisement.
23) Appeal to emotions
You can win over your viewers and get them invested in your brand by establishing an emotional connection with them. Consider the emotional impact you want your audience to feel when they see your campaign. Happiness? Calm? Nostalgia? Then, create content that elicits these feelings. Emotions motivate people to take action, whether through video ads, image and copy, or something else entirely.
24) Get involved with the community
Is your company involved with a charity or a cause? If you aren’t involved in one, you should be. If you can find a cause to support, you will also connect with people who are emotionally invested in this cause. In this way, you’ll ensure that these customers are more likely to purchase from you over your competitors.
25) Take it offline
Many of the concepts we’ve discussed are related to online marketing strategies. Why not take it offline and out onto the streets? Incorporating some guerilla marketing campaigns into your game plan is an excellent way to stand out and make a significant impact.
These are the most influential fashion marketing strategies for the year 2022. It is critical to have a good plan in place for your fashion marketing and branding. There are numerous ways to invest in your brand. However, reaching your goals requires effective data collection to create the optimal combination of activities.