Make the most of Pressfarm with our knowledgebase.

Answers to common questions.

Managing a startup isn’t easy.

You’re juggling ten things at a time. Let us make it easy. If you need technology journalists, then use our filter based platform to find them. You can then unlock their contact information by using your credits.

Once you have their contact information, you’re ready to craft a pitch. We offer additional support, services and guidance at the higher tiers.

Pressfarm database

Why should I use the Pressfarm database?

Managing a startup isn’t easy.

You’re juggling ten things at a time. Let us make it easy.

If you need technology journalists, then use our filter based platform to find them. You can then unlock their contact information by using your credits.

Once you have their contact information, you’re ready to craft a pitch.

We offer additional support, services and guidance at the higher tiers.

How can I be added to your list of journalists and reporters?

Send a request to us through our Feedback page (https://press.farm/feedback/).

We welcome new journalists and reporters for our platform.

We will review your profile and let you know if you’ll be added.

Will I be able to download the email addresses as a CSV

No. Our platform is built to be used on-the-go.

Downloading mass email addresses is not an option we are considering adding on our platform, because it encourages mass emailing – which is also known as spamming.

How many technology reporters do you have?

We have thousands of reporters, writers and journalists in the technology niche.

However, because technology is a wide niche, you might want to consider a sub-niche.

For example, gaming is in the technology niche, but a tech journalist who is interested in mobile phones won’t be interested in the fantastic game you have built.

Can I filter contacts by country, interests and job title?

You can filter contacts by job interests and publications for now.

We are working on a country filter, as our service continues to evolve. For now, the reporters and journalists on our platform are mostly based in the US, but as we look towards adding contacts from other countries, we will be adding a country filter.

Why have this journalist’s contact details not been updated?

We work around the clock to make sure that the journalists’ contacts are up-to-date. However, sometimes we may miss one or two.

If you think a contact hasn’t been updated, please let us know by sending us feedback or emailing [email protected]

Can I unlock all the profiles?

No. Please contact us at [email protected] for custom packaging if you need a special plan.

Can I get a refund?

Yes, as long as your request is lodged within 24 hours of payment being made.

How long does the directory submission process take?

The directory submission takes a maximum of 14 business days.

After submission, directories usually take between a day and a few weeks for review and acceptance.

In some cases, directories may require creating login accounts. In this case, we send you the login details for each account we create. Accounts are created using your email address.

Once your submission is accepted into a directory, you will receive an he approval email.

We will also inform you once we have submitted your startup to the 50+ directories.

Pressfarm will find the best communities for you, including:

• Niche, startup directories (with an editorial review process).
• Startup review and ranking sites.
• Startup focused blogs and communities.
Each site is curated for important metrics, including

• Quality Backlinks.
• Established review process.
• Startup Relevance.
• Freshness.

Where do you submit my startup?

We submit your company to directories that fit its profile.

There are hundreds of directories available for submitting startups.

However, we curate high-quality directories and exclusively submit your company to directories that match the profile we generate for it, from the questionnaire we send you after signup.

Do you offer any guarantees?

We cannot guarantee that your startup will be accepted into each and every directory we submit it to, because these directories have their own regulations and limitations.

To increase your chances of approval, please spend quality time and effort answering the questionnaire we send to you after signup.

PR Agency Services

Why should I use Pressfarm as my PR agency?

Most agencies charge high fees for little results. We’re different.

We hit the ground running and waste no time creating your PR strategy and building out a media relations plan.

We aren’t held back by corporate bureaucracy or over-complicated processes.

We have the relationships, the experience and understanding of the news industry to help you raise awareness of your company.
Which PR agency package should

Which PR agency package should I choose?

Every client is unique.

However, we can make a couple of recommendations:

• Small startups with a single story to pitch will probably find the Power Pack is the most cost-effective option.
• A larger company with a big product launch or multiple storylines to pitch – and which therefore needs significant press interest – will usually find the Premium Pack is the best fit.

How do you get media placements?

We pitch media contacts personally and individually, for a higher success rate.

Nothing in PR is guaranteed.

Timing, location and newsworthiness are all factors that could either help or hinder the media relations campaign.

However, we will do everything we can to position you to be as newsworthy as possible.

Rather than mass mail-merge blasts like some agencies rely on, we make personal and individual pitches to each media contact.

While it’s more time consuming, this ensures a higher success rate.

I need advice on a single item/project. Can you help?

Yes, check out our pioneer package or PR consultant service for advice on demand via email, phone or video chat.

Digital Advertising

Where do I start with Facebook advertising?

All of our Facebook advertising packages include a one-hour campaign development consultation.

During this session, we help you develop a marketing campaign that fits your current business objectives, like building brand awareness or to promote an existing product or service.

What are campaigns, ads sets, and ads? Why do I need more than one?

There are three levels to Facebook’s advertising campaign structure.

1. Campaigns contain the ad sets that hold the ads your target markets see.
Each campaign includes one advertising objective.

2. Ad sets consist of a group of ads that share the same targeting data, budget and schedule, bid type, and ad placements.

3. Ads are the actual copy your target audience sees – whether it be on their Facebook feed, side column, Instagram story and/or various other locations.

Depending on your ad campaign, you may opt to have your ads or ad sets test different variations of copy and videos to gauge effectiveness.

How much advertising budget should I include?

There are a few variables to consider for your advertising campaign.

One variable is the advertising market saturation of your target audience.

If there are many companies advertising to your target audience, then an average budget will not be competitive enough – leaving your ads to a lower converting audience and/or a lower audience reach rate.

You’ve created my Facebook advertising campaign. Why is management or optimizing needed?

Just like driving, the road curves and turns.

After creating and publishing your Facebook ads, it’s important that someone monitors their movements, so that adjustments can be made – before your ad budget is spent.

You might have winning ads that are outperforming others in the ad set. And this is when managing and optimizing your ads can offer an advantage.